42:I[58016,["/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/5e17b2e37c80a96c.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/53f751967ccc7d59.js","/_next/static/chunks/903c358828afe0bc.js","/_next/static/chunks/9d0b0183cc9835a0.js","/_next/static/chunks/88bed98e5cd5e639.js"],"ProcessEpisodeButton"] 47:I[45269,["/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/5e17b2e37c80a96c.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/53f751967ccc7d59.js","/_next/static/chunks/903c358828afe0bc.js","/_next/static/chunks/9d0b0183cc9835a0.js","/_next/static/chunks/88bed98e5cd5e639.js"],"SignupCTA"] 49:I[56939,["/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/5e17b2e37c80a96c.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/53f751967ccc7d59.js","/_next/static/chunks/903c358828afe0bc.js","/_next/static/chunks/9d0b0183cc9835a0.js","/_next/static/chunks/88bed98e5cd5e639.js"],"EpisodeTranscript"] 3c:["$","div",null,{"className":"absolute inset-0 rounded-3xl ring-1 ring-inset ring-black/10 dark:ring-white/10"}] 43:T4d9,

In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process.

We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.

📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people completely miss).

📌 How to create trust at scale. From segmentation to personal touches, this is about more than open rates.

📌 The Live Launch method. Forget cold slides and “here’s the replay” emails and learn from a strategy feels alive and aligned.

Connect with Kelly at kellyroachcoaching.com

📲 DM me and tell me your favorite takeaway! @brandmagnetic

📥 Don’t forget to grab my Brand Video Cheat Sheet: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

44:T574,

Conviction Marketing and the 3 Content Types You Actually Need for Digital Marketing with Kelly Roach | Ep. 90