Jesse Lipson, Founder and CEO of Levitate, focuses on using AI to help providers enhance patient-provider communication and develop and maintain personal, authentic connections with patients. Patient expectations are changing due to AI, and patients now expect more responsive, personalized messaging from doctors. This service-as-software can support busy providers in developing and executing a communication strategy at scale to build their practices and strengthen relationships with patients.

Jesse explains, "My vision was to help what I call relationship-based businesses. I would consider many types of healthcare practices to fall into that category, and to do a better job of keeping in touch with their patients in a more personal, authentic way at scale. And so I think the challenge is we all know the value of the simple things like remembering kids' names, pets' names, spouse names, hobbies, and reaching out and keeping in touch in a thoughtful way on a regular basis. But it's very hard to do that at scale, and things kind of slip through the cracks."

"When it comes to patient care itself, you want to be that person who, when you do get to spend a little bit of time with a patient, you are remembering things about them more on a human level rather than just in and out on the clinical level. Both because that provides a good patient experience, and I think that's what a lot of providers are motivated to do when they get into the field. But that context can also be helpful in providing a high level of care, in knowing and remembering things, and in deepening that personal relationship. So that was our goal: not to use AI as an automated replacement for that communication between providers and patients, but to use it to help them do a better job of that personal, authentic communication."

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Doctors Building Authentic Relationships with Patients Using AI with Jesse Lipson Levitate TRANSCRIPT