Suzy Jackson, a digital health specialist focusing on Patient Tech, highlights the shift in the pharmaceutical industry from a provider-focused model to direct engagement with patients. Using AI to create a more consumer-like, personalized healthcare experience will benefit patients and inform researchers and providers about adherence to care and drug side effects. Patient Tech helps reach underserved populations and moves from providing information to a proactive environment, enabling action and more informed discussions with healthcare providers.

Suzy explains, "So everything for me in the Patient Tech space is anything that helps a patient find care, navigate care options, or indeed stay on care, including anything to do with lifestyle interventions and preventative care as well. So I think the category is expanding very, very rapidly, and I'm excited to see what will go on in the next few years."

"Well, I think it's pretty safe to say that this is a new venture for the pharmaceutical industry as a whole. I think traditionally, a lot of time has been spent on ACP education and thinking about how we make HCPs aware of all the choices and therapeutic interventions that are available for their patients. But in the last couple of years, we've really seen a shift, and I think that's caused by a multitude of different factors I'm sure we can speak about, but there's really been a shift to standing on the frontline with patients for pharma and making sure that they're providing patients with care that otherwise patients are going to find in other spaces."

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