Dr. Payam Zamani, Founder and CEO of MY DR NOW, is directly solving the challenge of access to healthcare by creating a hybrid model that includes convenient walk-in clinics with extended hours, house calls, and virtual visits. This approach is consistent with modern on-demand expectations and attracting patients in dense urban areas as well as rural communities. Patient acquisition is driven by word-of-mouth and relationships with payers and hospital systems, to improve outcomes and reduce hospital readmissions. The model is also attractive to physicians by minimizing administrative tasks and flexible scheduling, leading to less burnout and higher retention.

Payam explains, "The big issue with healthcare, as we've seen it and that MY DR NOW has taken on, one of the most challenging issues of healthcare is accessibility. For far too long, there's been this discrepancy between what we believe and what we know as healthcare practitioners to be important versus reality, versus what actually happens. We have a tendency to focus on all the right things and give patients all the right instructions and directions, as far as focusing on prevention, cancer screenings, and annual wellness visits. And we tell them to manage their chronic conditions because it's important, and to take their medications. But in reality, what ends up happening is that patients have to take time off work just to be able to see their healthcare provider. They have to wait weeks or, in many instances, months in advance just to be able to get in to see someone."

"What MY DR NOW really set out to solve is how to deliver healthcare services in a manner that's more consistent with our daily lives, with what our expectations are. In a manner that makes more sense for working people, for working families, for moms and kids and for parents, and in a way that delivers better outcomes. And that's MY DR NOW in a nutshell."

"Well, along those same lines of accessibility and convenience, what we set out to do was first of all, build an omnichannel network. And what that means is having multiple modalities by which you can obtain healthcare services. So there are clinics, and we like to make sure that those clinics are ubiquitous, and we can expand on that here in a little bit. But we have clinics that are open seven days a week. They're open early and late, on weekends and holidays. They're open when you expect them and need them to be open. But more importantly, you can not only schedule an appointment for those clinics, but also walk in whenever you want. And just as importantly, you can walk in for anything you go to your family medicine office for. So it's not an urgent care where you're only going in for acute and episodic issues."

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Omnichannel Healthcare Model Providing Care When Needed with Dr. Payam Zamani MY DR NOW TRANSCRIPT