Dr. Deb Dittberner, Chief Clinical Officer and Director of Population Health at Herself Health, focuses on providing value-based care for women aged 50 and older through a model that prioritizes cognition, bone health, behavioral health, and cardiac health. Conventional primary care for older women often overlooks the complexities of aging, which Herself Health addresses through longer visits, proactive screening, and patient education. Technology is being successfully integrated into the environment to provide virtual visits, support medication adherence, and improve access to care.

Deb explains, "We are focusing on women 50 +, specifically women 65-plus who are heading into that Medicare world and have more complex medical problems. We see a real need to focus on that group, where we can create team-based care and deliver population health, value-based care for those patients, with a greater focus on keeping them well. And lowering healthcare costs and doctor visits by focusing on wellness rather than fee-for-service or on illness and problems."

"I think that as we age, it becomes more complicated. And I think advanced primary care takes that into consideration. We do longer visits for these patients. We focus on keeping them well. And what we're trying to do is look at the whole picture. Aging people have more hypertension, more diabetes, more chronic medical conditions, and taking the time to help with all of those conditions together and look at the whole picture is what we're trying to do."

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