Anna-Carin Svensson joins Dr. Sandie Morgan as they explore how Sweden's decision to punish buyers instead of victims has reshaped who feels safe coming forward — and how that same principle is now being applied to hold online exploitation accountable.

Chapters

(00:00) - Introduction: Sweden's Principle That Changed Everything
(01:07) - The Equality Model: Why Sweden Criminalized Buyers, Not Sellers
(07:37) - What 25 Years of Data Actually Shows
(09:16) - When Exploitation Moves Online: Updating the Law for the Digital Age
(14:37) - Why Multidisciplinary Collaboration Is Non-Negotiable
(18:41) - The Gap Between Good Laws and Correct Application
(25:02) - Prevention Starts Before the Warning Signs
(29:51) - Hope, Humanity, and the Road Ahead

Anna-Carin Svensson

Anna-Carin Svensson serves as Sweden's Ambassador to Combat Trafficking in Persons, representing Sweden in multilateral anti-trafficking efforts including at the United Nations. In this role, she has participated in high-level discussions related to the appraisal of the UN Global Plan of Action to Combat Trafficking in Persons, including the side event "Proactive by Design: Leveraging Multidisciplinary Collaboration and Digital Innovation to Prevent Human Trafficking."

Previously, Svensson served as Director-General for International Affairs at the Swedish Ministry of Justice, where she led Swedish delegations in international human rights forums and oversaw Sweden's implementation of international legal obligations, including under the Convention against Torture. Across her career, she has consistently emphasized state responsibility, institutional accountability, cross-government coordination, and the importance of translating legislation into effective practice.

Key Points

Sweden's Sex Purchase Act, introduced in 1999, was a landmark legal shift that criminalized the buyer of sexual services rather than the seller, placing the state firmly on the side of the more vulnerable party in the transaction and signaling that prostitution is a harm to all of society — not just to the individual.
A 2010 official evaluation of the law found measurable results: street prostitution decreased, criminal networks were deterred from establishing trafficking operations in Sweden, and public attitudes shifted significantly — evidence that law can have both a direct and a normative effect.
As exploitation moved online, Sweden updated its legislation in 2025 to extend the same principle into the digital space, criminalizing the purchase of live, on-demand sexual acts performed remotely — because if something is illegal offline, it must be illegal online.
Many victims who had been coerced into performing live cam shows said the new law would have made it easier for them to refuse, illustrating how legal frameworks can shift power back to the exploited person even before a crime is prosecuted.
Correct application of the law matters as much as the law itself — broad training across all professions, not just specialized units, is essential so that any first responder can recognize a victim, give an appropriate initial response, and connect them to the right support.
Multidisciplinary collaboration is not optional: criminal justice, social services, civil society, health professionals, schools, and international partners must all work in concert, because victims often feel safer disclosing to a social worker or nonprofit than to law enforcement, and that trust must be honored.
Digital literacy and healthy relationship education must begin before exploitation happens — teaching young people to recognize manipulation, loverboy tactics, and online red flags is one of the most important prevention investments a society can make.
Hope lies in the growing global community of organizations and individuals bringing creative, collaborative solutions to every aspect of this problem — and in the simple recognition that for every challenge, there are many possible answers.

Resources

Transcript

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