Podcast
Enliven Beverage Deal Podcast
Hosted by Enliven · ENGLISH
A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.
17episodes
Episodes
Newest firstAll episodes
Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership
Apr 13, 202100:22:47Tap to summarizeIf you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you.Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast to walk through her experience bringing to life her organization's first pouring rights agreement.On the episode, Julie discusses the reasons why her organization pursued a beverage deal, what the process looked like (including doing the process 100% virtually), how she handled objections brought up during the project, and what results she has seen.
Transcribe →6 Ways to Improve Employee Engagement with a Beverage Deal
Mar 9, 202100:23:57Tap to summarizeCan beverage agreements really help you improve employee morale at your organization? Yes!Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples in which companies used their beverage partnership to bring to life employee engagement programs.
Transcribe →Why You Should Re-Think Your Approach to Vending
Jan 19, 202100:31:34Tap to summarizeVending is old, dirty and unhealthy, right? Wrong!Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain why that's a mistake.In this episode, Martin explains the benefits of a well-thought out vending program, ways to make vending a healthier platform, and how to structure vending to be one of the most profitable ventures in your organization.
Transcribe →How Exclusive Beverage Deals Lead to Increased Sales
Nov 3, 202000:17:23Tap to summarize"If I go exclusive, won't my beverage sales suffer?"The surprising answer: "No!"On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to sho why exclusive or semi-exclusive beverage agreements lead to increased beverage sales and profits.
Transcribe →Do Beverage Deals Promote Bad Health?
Oct 20, 202000:27:20Tap to summarizeThe major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to your customers and employees? Join us this week as Heather Neisen, Healthcare Practice Leader at Enliven, pushes back on this common misconception, and shares 3 ways that beverage deals - if structured the right way - can promote health and wellness in your organization.
Transcribe →3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
Oct 6, 202000:19:26Tap to summarizeAdopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can be a challenge to keep all of the pieces straight.Listen as Michael Kuhn, Enliven's Director of Account Services, shares three insights to help you navigate the conversion stage and handle the process with ease.
Transcribe →Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend
Sep 22, 202000:27:17Tap to summarizeWhat's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid?Ryan Donovan, Director of Avera PACE, joins the podcast to share about his experience with a beverage deal and how he helped his organization achieve 40%+ savings.
Transcribe →3 Reasons Beverage Companies Want to Partner with Airports
Sep 8, 202000:20:17Tap to summarizeAirports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what motivates the beverage companies to compete so aggressively for these relationships? How do the largest beverage companies in the world view airports? Martin Strobel, Airport Practice Leader for Enliven, joins the show to discuss three reasons why beverage companies love to partner with airports.
Transcribe →Dan Kelly: Outcomes Based Negotiation
Aug 25, 202000:36:14Tap to summarizeWhat can a former FBI agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different?In this episode, Dan Kelly, Founder and Senior Partner at The Negotiator Guru, sits down to share some practical tips on how to set up your negotiation for the best chance of success.
Transcribe →The Key to Improving Any Beverage Deal
Aug 11, 202000:21:58Tap to summarizeWhat's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional "pouring rights" agreement in a way that makes sense for your brand?Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 2 of our 2 part series.
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