Let’s talk Google Ads—specifically for local businesses and storefronts that are wondering if paid traffic is worth the investment (or just a money pit). I'm joined by John Horn, CEO of Stub Group, who’s the go-to guy when entrepreneurs are tired of guessing whether their ad dollars are doing anything.

John’s run more than 15,000 ad campaigns and helped generate over $400 million in client revenue, so when he says, “$10 isn’t going to move the needle,” you know he means it.

In this episode, we unpack:

Why Google Ads are tricky to track for brick-and-mortar businesses
What budget you actually need to make Google Ads work (spoiler: it’s not $200/month)

What to do before running any Google campaign

The one free tool you probably haven’t optimized (but should!)

How to build trust and increase your walk-in traffic with your Google Business ProfileHow to connect online clicks to real-life foot traffic

How often you should post on your profile (and yes, you can just repurpose your Instagram)

Whether you’re already dabbling in ads or wondering where the heck to start, this episode is your no-fluff primer for making Google work for you, not drain your bank account.

>>CONNECT WITH JOHN<<

Stub Group’s free resources: https://stubgroup.com/free

>>Your Next Steps:

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

>>Thanks for Listening!

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Google Ads for Storefronts: What You Actually Need to Know