From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Mike Kim is a strategist for personal brands. He’s consulted for thought leaders like John Maxwell and Donald Miller. He is the author of the book You Are the Brand.

Top 3 Value Bombs

1. Regardless of where you are on your entrepreneurial journey, we tend to see ourselves first through the lens of the organization or occupation that we work for rather than really seeing that those skills are inherent to us.

2. Become the person you’re trying to sell to people. Do the hard work of it. Entrepreneurship has a funny way of bringing out the best in you, but also revealing the roughest parts of you.

3. Share 3 simple stories that lead into the insightful incident. Your founding story, which is how you got into the industry; your business story, which is how your company started; and the customer's story, which are the stories of your clients and testimonials.

The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business - You Are The Brand Book

Marketing Isn't About Closing A Sale, It's About Opening A Relationship with Mike Kim: An EOFire Classic from 2021