In this episode, Diane Helbig, author, award-winning speaker, and business advisor and trainer who sets businesses up for success shares why podcasts are still an excellent path to expanding your business’s reach, uncommon ways to monetize your podcast and generate passive income, and setting up your podcast and business for success by refining your systems.

Links Mentioned In the Show:

Show Notes:

Transforming small business owners, companies, and individuals with her mastery in advisory and training (01:58)
The 2 main reasons that’s keeping small business owners from being successful (02:52)
Why Diane is still using podcasts to educate broader audiences over a decade after internet radio (04:01)
The wonders podcasting has done for her self-development, network, and credibility (06:13)
How national and international awareness of her business through podcasting snowballed into Diane becoming an award-winning speaker (07:58)
The resolution to guests who were a no-show for interviews (08:36)
Introducing automation to her podcasting process (11:34)
The key to producing meaningful conversations with podcast guests (14:15)
Landing in the top 6 of Inc.com’s Top 100 Podcasts, an exclusive interview, and an MSNBC TV appearance from podcasting (16:11)
Why authenticity is crucial to creating a successful podcast (18:24)
Repurposing podcast interviews into content for her book (19:50)
Top podcast interviews that made the cut for her second book (20:22)
What beginners can do to build a long-standing podcast for their business (22:39)
Why a well-built podcast process is indispensable to saving your time (24:35)
How to select a suitable sponsor for your podcast (27:33)
How entrepreneurs can easily be a jack of all trades in their business by compartmentalizing tasks (28:11)

34: How to Build an Effective Long-Running Podcast for your Business