Podcast
Entrepreneurs On Podcasting
Hosted by Cliff Duvernois · EN
Are you a small business owner who has a podcast and wants to grow your business but is struggling with how to make your podcast work? Then this is your podcast! Each week, we showcase business owners who are using podcasting effectively to grow their business. We cover all verticals, niches, both B2B and B2C. Learn their best strategies and tactics that you can use for your business podcast.
9episodes
Episodes
Newest firstAll episodes
43: Sort of a Good Bye
Aug 5, 202200:15:45Tap to summarizeEver since my cancer scare, my focus has become razor sharp. So what does that mean for this podcast? In this episode, I share what I was thinking, how that impacts this podcast, and what this means going forward. Sponsorship: You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com
Transcribe →
42: Elevating your Business Brand and Reach through Podcasting
Jul 29, 202200:34:40Tap to summarizeIn this episode, Laura Rupsis, National Board Certified Health and Wellness Coach, and Admissions Director and staff coach for the Primal Health Coach Institute, shares how to seamlessly and strategically integrate your podcast into your business, her experiences in navigating podcast hurdles while maintaining your integrity, the ways podcasting can elevate your brand credibility, and how to overcome writer’s block when it comes to your podcast episodes. Links Mentioned In the Show: Podcast Pipeline Health Coach Radio Primal Health Coach Institute Website Show Notes: (02:08) How does Health Coach Radio fit into the Primal Health Coach Institute ecosystem? (03:38) How health coaches can grow their business using a podcast by becoming a resource for their target audience (04:34) Why it’s important to bring on guests who are practicing health coaches in the field and the tremendous value they provide their audience (06:36) What made you decide to choose a co-host set up as opposed to a singular host for the podcast? (08:31) How Laura and Erin managed the common issue of speaking over each other during interviews (09:44) The vital role video plays for their podcast as co-hosts (11:05) Why Health Coach Radio has opted for YouTube videos of their podcast to diversify their social media reach (15:59) Working through the struggle of landing great guests for the podcast (16:50) How to qualify guests that best fit your podcast audience (17:35) Knowing when to get technical help for your podcast (19:22) Striking a balance between providing value and doing business on your podcast (20:57) Elevating their brand credibility and reach successfully through their podcast (22:52) Staying true to their core values all whilst providing free education to podcast listeners (24:21) Why maintaining your individuality is essential to standing out in your industry (26:32) Why podcasting was the next logical step for their business in today’s fast-paced society (27:42) What you need to do when you’ve run out of ideas for your podcast episodes (28:17) When you know it’s time to restructure your podcast altogether (30:46) How words can really hurt your podcast if not used correctly
Transcribe →
41: Podcasting as a Learning Tool for Your Target Audience
Jul 22, 202200:34:11Tap to summarizeIn this episode, Cathy Sykora, author and entrepreneur who aims to help businesses in the health and wellness space spend more time in your practice, shares how she redesigned her career and others’ lives with health and wellness coaching, how prioritizing her podcast has benefitted her business and listenership, and why embracing rejection is a stepping stone to podcast success. You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Links Mentioned In the Show: Podcast Pipeline Health Coach Conversations Podcast The Health Coach Group Website Show Notes: (02:37) From interior design to redesigning people’s lifestyles through health coaching (03:44) How she managed to scale and evolve her health and wellness coaching career (05:07) How Cathy has revolutionized the health and wellness space by supplying the materials to help others, such as Blue Shield, Blue Cross, and hospitals, help others (06:38) Saving $15,000 by transitioning from a brick and mortar business model into 100% online (07:28) Happening across podcasting from her network (08:31) Fulfilling surprises that podcasting has brought to her business (09:29) Why Cathy chose to focus on her podcast instead of her blog (10:26) Paving a new platform to create a change with podcasting (11:14) The benefits podcasting has for its listeners (12:01) Providing business education with a podcast (13:55) The struggle of recording in an engaging tone (15:54) How empathy for a podcast guest became the key to overcoming her fear of recording (18:23) Why podcasting became an important tool to help Cathy’s business achieve great success and stick to her core value (19:08) The ripple effect of helping listeners in the wellness community keep their mental game strong (20:26) Why you shouldn’t be scared of paid advertising in podcasting (21:55) Rejection before success: building your wins (24:13) Why putting rejection into perspective is crucial for your business (26:03) The key to understanding rejection and taking it as constructive criticism (27:51) Don’t start a podcast for your business without doing these first (30:23) Getting into the groove of consistency for your podcast (31:15) Solo podcast ideas: determining when it’s time to go solo
Transcribe →
40: Cancer
Jul 15, 202200:33:06Tap to summarizeToday, I talk about cancer. What started off as a minor health scare quickly escalated into something I was almost unprepared for. In this episode, I talk about whatthis meant to me, how I handled the onslaught of fear and worry, and the mental framework that I used to keep myself positive throughout this entire experience. Links: Brooke Castillo - Life School Podcast CTFAR
Transcribe →
38: Create the perfect mindset to create your podcast
Jul 8, 202200:36:58Tap to summarizeIn this episode, Dr. Brad Cooper, CEO of US Corporate Wellness and co-founder of the Catalyst Coaching Institute who provide top-tier coaching for employers and training for aspiring health and wellness coaches to elevate their career and personal development, shares his experiences on the importance of national board certification in the health and wellness coaching space, the best ways to leverage your podcast to help your business stand out in a competitive market, and the impact of mindset in the creation and upkeep of a successful podcast. Links Mentioned In the Show: Podcast Pipeline Catalyst Health, Wellness & Performance Coaching Podcast Catalyst Coaching Institute Website The Coaching Channel YouTube page You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Show Notes: (02:31) Dabbling in the industrial setting and entrepreneurship by providing both stellar health and wellness coaching and training (03:33) How a health and wellness coaching certification became essential in the practice (04:25) The proliferation of having a national board certification in today’s coaching landscape (06:42) How podcasting has allowed his personal goal come into fruition and provide ample opportunities to have conversations with industry leaders (08:28) Gaining an edge among other leaders in the competitive coaching industry with a podcast (10:24) Establishing your own annual vision plan with the F-Five method (13:43) Increasing your brand equity with the help of your podcast guests (15:07) How Dr. Brad Cooper was able to gain traction and keep his podcast momentum going (17:05) Encouraging a sense of community among podcast listeners and how that gives their business the upper hand in the industry (17:55) The influence of their current financial situation on their podcast and business (19:03) Leveraging a YouTube channel alongside their podcast to tap into a modern audience (20:19) Combatting a lack of technical podcast knowledge by getting started, being consistent, and setting a routine (21:31) The best way to determine if podcasting is the right choice for you and your business (26:37) How mindset, word choice and action comes into play in your podcasting journey (31:28) Why failing to allocate your time for sleep does not express ambition– it’s pure stupidity (33:39) The wise way to invest your time for productive podcasting work
Transcribe →
⭐️ 37: Turn Your Podcast Into Your Clients Largest Resource
Jul 1, 202200:33:57Tap to summarizeIn this episode, Lesa Edwards, international speaker, certified job search strategist and career coach who focuses on helping mid-career professionals excel in their careers, shares her experiences on the major role mindset played in both her clients’ respective careers and her podcasting journey, how to hack the sales process by maintaining your podcast’s integrity, and achieving the perfect synergy of creating an impact and a profitable business with podcasting. Links Mentioned In the Show: Podcast Pipeline The Exclusive Career Coach Podcast The Big Leap by Gay Hendricks Exclusive Career Coaching Website Lesa Edwards on LinkedIn You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Show Notes: Show Notes: (02:03) The evolution of an investment in an in-demand skill set into a full-time business and career (04:49) The intricacies of the typical mindset challenges faced by women and men and their career (06:50) How Lesa ignites a mindset transformation among her clients facing internal challenges hindering them from advancing in their career (08:20) Coaching a client through a storm; how they turned a problem into an opportunity (12:09) How Lesa learned that podcasting didn’t have to cost $5,000 and finally started her podcast (16:07) Why podcasting provided the perfect avenue to maximize her zone of genius and share her wisdom with the public (20:01) “Cheating” your way through the sales process: why podcasting is the marketing channel that keeps on giving (22:30) What it takes to build a profitable podcast (23:37) Episodes listened to and the conversion ratio: does it actually exist? (25:07) Achieving synergy between her skillset and passion of helping advance careers through podcasting (28:18) The unintentional business partnerships formed thanks to podcasting (29:13) The strategy of podcast guest selection Lesa employs and why it’s integral to her podcast’s success (31:23) What to do when a podcast interview doesn’t go as intended
Transcribe →
36: ⭐️How One Entrepreneur Uses Podcasting to Launch His Next Chapter
Jun 27, 202200:31:47Tap to summarizeIn this episode, Mehul Sheth, Business Development Consultant of Small Business Horsepower who helps small businesses scale shares his experiences on how a series of unexpected turns lead to his building a business around podcasting, achieved career highs through networking for his podcast and tips on creating a podcast and business made to last and grow. Links Mentioned In the Show: Podcast Pipeline Small Business Horsepower Podcast Small Business Horsepower Episode 2: Eddie Dean Small Business Horsepower Episode 14: Evan Seinfeld Small Business Horsepower Episode 18: John Warlow You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Show Notes: (1:58) How Mehul helps and showcases small businesses with his company and podcasting (02:39) From getting fired to lighting his own fire and starting a business (05:00) The realistic journey of entrepreneurship led by dedication and commitment (05:45) How selling his business and writing a book became the start of Mehul’s podcasting journey (07:09) Choosing podcasting because of its power to circulate inspirational stories of his and guests alike (08:02) A crucial soft skill for every entrepreneur that is immensely improved through podcasting. (09:17) Building a network and career with podcasting (11:17) How the network he built with podcasting landed him an interview with a former NFL star, Jerry Seinfeld’s cousin, and a reality TV sensation. (16:36) The key considerations in formulating interview questions bound to make an impact (18:53) Why Mehul considers this moment to be the most successful achievement he’s had with his podcast thus far (21:59) Why the ability to scale and grow your small business is paramount in building a sustainable business (23:35) How losing his $8 million company instilled and strengthened the growth mindset he has today (25:49) Quality over quantity: the benefits of keeping your podcast episodes at 30 minutes maximum (26:56) Consistency will be your best friend in growing your podcast audience
Transcribe →
35: How to Use Your Podcast And Get A Client Within 30 Days
Jun 24, 202200:18:25Tap to summarizeWhy is it that the podcast gurus all tell us that our podcast will take 16-18 months before we see any real results? There's a big hole in their marketing plan for you. Today I share what that hole is. And how we, as entrepreneurs, can start getting clients within 30 days. Links Mentioned In the Show: Podcast Pipeline Episode #05: The Real Reason Behind Podfade Episode #31: Podcasting as Your Only Marketing Channel with Rachael Cook Episode #18: How Podcasting Builds Credibility for Your Business with Swire Ho Episode #10: What is better for you: Networking or Strategic Connections Episode #24: Turning Your Podcast into a Rainmaker for your Business You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Show Notes: (01:00) What inspired me to start my podcasting journey and develop a master level podcasting course (02:06) Choosing to be consistent even amidst a loss in the family (02:35) How a simple mention of his podcast created a deep connection with a stranger, whom in turn became a client (04:57) Figuring out the formula of how my podcast lead to a listener becoming a client (07:05) How to Become an Entrepreneur 101: DIY Version (09:12) Why those podcasting short courses aren’t always a hit (10:32) The 5 Point Marketing Strategy guaranteed to produce effective outcomes as told by Rachael Cook (11:37) How podcasting feeds into the nurture function of your business’s marketing strategy (12:32) What the podcast gurus aren’t telling you about constructing a successful podcast (15:21) The constant opportunities that podcasting can bring for your business (16:32) How to shrink 18 months into 30 days
Transcribe →
34: How to Build an Effective Long-Running Podcast for your Business
Jun 20, 202200:31:32Tap to summarizeIn this episode, Diane Helbig, author, award-winning speaker, and business advisor and trainer who sets businesses up for success shares why podcasts are still an excellent path to expanding your business’s reach, uncommon ways to monetize your podcast and generate passive income, and setting up your podcast and business for success by refining your systems. Links Mentioned In the Show: Podcast Pipeline Accelerate Your Business Growth Podcast Succeed Without Selling: The More You Think About Selling, the Less You Will Sell Lemonade Stand Selling: Accelerate Your Small Business Growth Expert Insights: Business Gurus Share Tips to Accelerate Your Business Growth Helbig Enterprises Website Show Notes: Transforming small business owners, companies, and individuals with her mastery in advisory and training (01:58) The 2 main reasons that’s keeping small business owners from being successful (02:52) Why Diane is still using podcasts to educate broader audiences over a decade after internet radio (04:01) The wonders podcasting has done for her self-development, network, and credibility (06:13) How national and international awareness of her business through podcasting snowballed into Diane becoming an award-winning speaker (07:58) The resolution to guests who were a no-show for interviews (08:36) Introducing automation to her podcasting process (11:34) The key to producing meaningful conversations with podcast guests (14:15) Landing in the top 6 of Inc.com’s Top 100 Podcasts, an exclusive interview, and an MSNBC TV appearance from podcasting (16:11) Why authenticity is crucial to creating a successful podcast (18:24) Repurposing podcast interviews into content for her book (19:50) Top podcast interviews that made the cut for her second book (20:22) What beginners can do to build a long-standing podcast for their business (22:39) Why a well-built podcast process is indispensable to saving your time (24:35) How to select a suitable sponsor for your podcast (27:33) How entrepreneurs can easily be a jack of all trades in their business by compartmentalizing tasks (28:11)
Transcribe →