In this episode, Laura Rupsis, National Board Certified Health and Wellness Coach, and Admissions Director and staff coach for the Primal Health Coach Institute, shares how to seamlessly and strategically integrate your podcast into your business, her experiences in navigating podcast hurdles while maintaining your integrity, the ways podcasting can elevate your brand credibility, and how to overcome writer’s block when it comes to your podcast episodes.

Links Mentioned In the Show:

Show Notes:

(02:08) How does Health Coach Radio fit into the Primal Health Coach Institute ecosystem?
(03:38) How health coaches can grow their business using a podcast by becoming a resource for their target audience
(04:34) Why it’s important to bring on guests who are practicing health coaches in the field and the tremendous value they provide their audience
(06:36) What made you decide to choose a co-host set up as opposed to a singular host for the podcast?
(08:31) How Laura and Erin managed the common issue of speaking over each other during interviews
(09:44) The vital role video plays for their podcast as co-hosts
(11:05) Why Health Coach Radio has opted for YouTube videos of their podcast to diversify their social media reach
(15:59) Working through the struggle of landing great guests for the podcast
(16:50) How to qualify guests that best fit your podcast audience
(17:35) Knowing when to get technical help for your podcast
(19:22) Striking a balance between providing value and doing business on your podcast
(20:57) Elevating their brand credibility and reach successfully through their podcast
(22:52) Staying true to their core values all whilst providing free education to podcast listeners
(24:21) Why maintaining your individuality is essential to standing out in your industry
(26:32) Why podcasting was the next logical step for their business in today’s fast-paced society
(27:42) What you need to do when you’ve run out of ideas for your podcast episodes
(28:17) When you know it’s time to restructure your podcast altogether
(30:46) How words can really hurt your podcast if not used correctly

42: Elevating your Business Brand and Reach through Podcasting