In this episode, Lesa Edwards, international speaker, certified job search strategist and career coach who focuses on helping mid-career professionals excel in their careers, shares her experiences on the major role mindset played in both her clients’ respective careers and her podcasting journey, how to hack the sales process by maintaining your podcast’s integrity, and achieving the perfect synergy of creating an impact and a profitable business with podcasting.

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Show Notes:

(02:03) The evolution of an investment in an in-demand skill set into a full-time business and career
(04:49) The intricacies of the typical mindset challenges faced by women and men and their career
(06:50) How Lesa ignites a mindset transformation among her clients facing internal challenges hindering them from advancing in their career
(08:20) Coaching a client through a storm; how they turned a problem into an opportunity
(12:09) How Lesa learned that podcasting didn’t have to cost $5,000 and finally started her podcast
(16:07) Why podcasting provided the perfect avenue to maximize her zone of genius and share her wisdom with the public
(20:01) “Cheating” your way through the sales process: why podcasting is the marketing channel that keeps on giving
(22:30) What it takes to build a profitable podcast
(23:37) Episodes listened to and the conversion ratio: does it actually exist?
(25:07) Achieving synergy between her skillset and passion of helping advance careers through podcasting
(28:18) The unintentional business partnerships formed thanks to podcasting
(29:13) The strategy of podcast guest selection Lesa employs and why it’s integral to her podcast’s success
(31:23) What to do when a podcast interview doesn’t go as intended