In this episode, Cathy Sykora, author and entrepreneur who aims to help businesses in the health and wellness space spend more time in your practice, shares how she redesigned her career and others’ lives with health and wellness coaching, how prioritizing her podcast has benefitted her business and listenership, and why embracing rejection is a stepping stone to podcast success.

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Show Notes:

(02:37) From interior design to redesigning people’s lifestyles through health coaching
(03:44) How she managed to scale and evolve her health and wellness coaching career
(05:07) How Cathy has revolutionized the health and wellness space by supplying the materials to help others, such as Blue Shield, Blue Cross, and hospitals, help others
(06:38) Saving $15,000 by transitioning from a brick and mortar business model into 100% online
(07:28) Happening across podcasting from her network
(08:31) Fulfilling surprises that podcasting has brought to her business
(09:29) Why Cathy chose to focus on her podcast instead of her blog
(10:26) Paving a new platform to create a change with podcasting
(11:14) The benefits podcasting has for its listeners
(12:01) Providing business education with a podcast
(13:55) The struggle of recording in an engaging tone
(15:54) How empathy for a podcast guest became the key to overcoming her fear of recording
(18:23) Why podcasting became an important tool to help Cathy’s business achieve great success and stick to her core value
(19:08) The ripple effect of helping listeners in the wellness community keep their mental game strong
(20:26) Why you shouldn’t be scared of paid advertising in podcasting
(21:55) Rejection before success: building your wins
(24:13) Why putting rejection into perspective is crucial for your business
(26:03) The key to understanding rejection and taking it as constructive criticism
(27:51) Don’t start a podcast for your business without doing these first
(30:23) Getting into the groove of consistency for your podcast
(31:15) Solo podcast ideas: determining when it’s time to go solo