In this episode, Dr. Brad Cooper, CEO of US Corporate Wellness and co-founder of the Catalyst Coaching Institute who provide top-tier coaching for employers and training for aspiring health and wellness coaches to elevate their career and personal development, shares his experiences on the importance of national board certification in the health and wellness coaching space, the best ways to leverage your podcast to help your business stand out in a competitive market, and the impact of mindset in the creation and upkeep of a successful podcast.

Links Mentioned In the Show:

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Show Notes:

(02:31) Dabbling in the industrial setting and entrepreneurship by providing both stellar health and wellness coaching and training
(03:33) How a health and wellness coaching certification became essential in the practice
(04:25) The proliferation of having a national board certification in today’s coaching landscape
(06:42) How podcasting has allowed his personal goal come into fruition and provide ample opportunities to have conversations with industry leaders
(08:28) Gaining an edge among other leaders in the competitive coaching industry with a podcast
(10:24) Establishing your own annual vision plan with the F-Five method
(13:43) Increasing your brand equity with the help of your podcast guests
(15:07) How Dr. Brad Cooper was able to gain traction and keep his podcast momentum going
(17:05) Encouraging a sense of community among podcast listeners and how that gives their business the upper hand in the industry
(17:55) The influence of their current financial situation on their podcast and business
(19:03) Leveraging a YouTube channel alongside their podcast to tap into a modern audience
(20:19) Combatting a lack of technical podcast knowledge by getting started, being consistent, and setting a routine
(21:31) The best way to determine if podcasting is the right choice for you and your business
(26:37) How mindset, word choice and action comes into play in your podcasting journey
(31:28) Why failing to allocate your time for sleep does not express ambition– it’s pure stupidity
(33:39) The wise way to invest your time for productive podcasting work

38: Create the perfect mindset to create your podcast