Podcast
Entreprenista
Hosted by Entreprenista Media · EN
The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
23episodes
Episodes
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Krista Watterworth Alterman, Krista Home: How to Sell a Business Built on Your Name
2w ago00:35:07Tap to summarizeJoin our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Resources mentioned: “You're going to actually become more successful if you're a great listener. And so I think that's probably skill number one. That is a very important skill. That was one of the first things that I learned.” In this episode of the Entreprenista Podcast, Stephanie sits down with luxury interior designer and Krista Home founder Krista Watterworth to unpack her incredible journey from HGTV host to building one of Florida’s most highly valued interior design firms. Krista shares how she transformed her passion for design into an 18-year business empire, the mindset shift from creative to CEO, and the systems she built that ultimately led to her company’s acquisition by Vesta. From learning entrepreneurship on the fly to mastering the luxury client experience, Krista reveals the obsession, discipline, and preparation required to succeed at the highest level. She opens up about navigating the acquisition process with her husband, aligning with the right buyers, and what life and leadership look like after the sale. Along the way, she shares candid advice on networking, mentorship, scaling a service-based business, using AI tools like ChatGPT, and balancing entrepreneurship with motherhood. What We Talked About: The Journey to Luxury Design Success [1:21] Building a Service-Based Business [6:33] Navigating the Acquisition Process [12:52] Post-Acquisition Reflections and Growth [19:54] Can’t Live Without Business Tools [22:14] Connect with Krista:on Instagram Krista Watterworth Alterman on LinkedIn Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →Elisa Marshall, Maman: How Small Details Built a 53-Location Brand
3w ago00:39:12Tap to summarizeJoin our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. “And ironically, we created a to-go concept that was so cozy and so warm and welcoming and charming and something so different than what was offered in New York at the time that people wanted to stay.” In this episode of the Entreprenista Podcast, Elisa Marshall, co-founder of Maman, shares the inspiring story behind building one of the most beloved café brands in the country. What started as a cozy Soho storefront in 2014 has grown into more than 50 locations across North America, all fueled by passion, creativity, and an unwavering commitment to community and connection. Elisa opens up about her entrepreneurial roots, from flipping Spice Girls collectibles on eBay at 12 years old to balancing careers in fashion, baking, catering, and event planning before finally creating a business that combined everything she loved under one roof. She reveals how she and her husband bootstrapped Maman with savings, sweat equity, and help from family, hand-painting walls and sourcing vintage décor themselves to bring their vision to life. What We Talked About: Building a Business From Passion [1:55] The Magic of Opening Day [15:44] Going VIRAL [18:52] Expanding Beyond New York [28:45] The Importance of Personal Connection [30:37] Connect with Elisa: @_byeelisa_ on Instagram @_mamannyc_ on InstagramVisit a maman cafe near you! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →Tracy Holland, Inner Fifth: From $100M Exit to Teaching Founders to Sell Live
4w ago01:02:25Tap to summarizeJoin our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Resources mentioned: Join InnerFifth and use code ‘LIVESTREAM’ for a special discount “It's important to talk to everyone and really get all of those perspectives. Otherwise, we just get like laser focus on one thing and don't see what else is out there.” After building and selling a nearly $100 million beauty empire, Tracy Holland learned that success doesn’t always feel the way you expect. In this powerful episode of The Entreprenista Podcast, Tracy shares the real story behind scaling Hatch Beauty from startup to acquisition, what happened after the sale, and why she had to mourn the business she built like a personal loss. From selling products as a child and mastering hospitality in her early career to pioneering celebrity beauty partnerships with names like Salma Hayek, Tracy opens up about the highs, the heartbreaks, and the lessons every founder needs to hear. She gets candid about navigating difficult business partnerships, surviving entrepreneurial “tsunami moments,” protecting yourself during acquisitions, and why founders need to stop oversharing during exit negotiations. What We Talked About: Navigating Challenges in Entrepreneurship [8:13] The Journey of Building a Beauty Brand [18:11] Building Confidence and Self-Belief [29:51] Trusting People’s True Nature [34:34] Mourning the Loss of a Business [42”34] Connect with Tracy Holland:@tracy_m_holland on Instagram Tracy Holland on LinkedIn Join the Inner Fifth Accelerator! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →Laura Geller, Laura Geller Beauty: Your Vision Is Worth More Than Their Validation
May 400:45:39Tap to summarizeJoin our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. “I didn't go to college. I went to beauty school. Don't doubt the sweat equity you put in and the learnings you've had are worth an education that sometimes you can't get in college.” In this episode of The Entreprenista Podcast, Laura Geller, founder of Laura Geller Beauty, shares the unfiltered story behind her journey from a single makeup chair in Hell’s Kitchen to a nationally recognized brand featured on QVC, Sephora, and Ulta. Laura opens up about the highs, the hard lessons, and the pivotal moments that forced her to trust her instincts, even when others in the room didn’t. From selling handmade products door-to-door to navigating investor relationships that nearly cost her everything, Laura reveals how resilience, street smarts, and knowing your customer can outweigh any formal business training. She dives into the challenges of scaling, the realities of managing people, and why learning to ask for help is one of the most important skills an entrepreneur can develop. What We Talked About: Building a Brand From Scratch [7:09] Navigating Challenges/Learning Lessons [13:52] The Role of Investors and Partnerships [21:02] Trusting Your Voice [27:55] Marketing Strategies for Success [35:11] Connect with Lauren: @laurageller on Instagram @lauragellerbeauty on Instagram Laura Geller on LinkedIn Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →Sadie Lincoln, Barre3: How She Turned a Personal Journey Into a 200-Studio Movement
Apr 2700:45:55Tap to summarizeJoin our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Resources mentioned: Mariana Tek Wisetail “That's a beautiful thing of what we've built is it really is inside out. It's really authentic..So it just feels good and it feels very, very aligned too.” In this episode of The Entreprenista Podcast, we sit down with Sadie Lincoln, co-founder of Barre3, the global fitness franchise that has grown to over 200 studios, all owned and operated by women. Built without outside funding, Sadie scaled Barre3 through cash flow and a franchise model designed to empower female entrepreneurs in their own communities. Sadie shares the deeply personal story behind Barre3’s methodology, rooted in her recovery from a decade-long eating disorder and her mission to redefine what it means to be “fit.” You’ll hear how her mantra, “Listen to Her,” became the foundation of a brand that prioritizes connection, authenticity, and inner strength over external perfection. We also dive into the realities of scaling a business from choosing franchising as a growth strategy to learning the art of letting go as a founder. Sadie opens up about hiring a president who accelerated the company’s growth, the challenges of leadership evolution, and the power of building authentic, community-driven relationships. What We Talked About: Franchising Insights [5:57] Navigating Challenges & Letting Go [9:04] Marketing Strategies for Local Businesses [15:12] Operationalizing Growth and Learning [20:45] The Future Vision for Barre3 [27:01] Connect with Sadie: @sadielincoln on Instagram Sadie Lincoln on LinkedIn Visit a Barre3 near you Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →Betsy Fore, Velveteen Ventures: From $50K Grant to Raising Millions and Becoming a Bestselling Author
Apr 2000:47:57Tap to summarizeJoin our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Resources mentioned: Framer Willow Granola Joy "The most important relationship you'll ever have is with yourself. More than your investors, your partners, even your co-founders — it starts there." In this episode, Betsy Fore shares her remarkable journey from first-generation college graduate and toy inventor to serial founder, venture capitalist, and nonprofit leader — all driven by an unwavering belief in the power of "why not me?" As the founder of Tiny Organics, which generated over $13 million in revenue in its first 24 months, and now managing partner of Velveteen Ventures, Betsy has built, scaled, and fundraised across multiple industries while breaking barriers as the first Native American woman to raise a Series A round. But her story doesn't stop there. Betsy opens up about the burnout that forced her to do the inner work, the mindset practices that rewired how she leads, and the Indigenous values of reciprocity and humility that have quietly shaped every business decision she's ever made. From pitching in front of the co-founder of Square to launching a nonprofit community for Native technologists and founders, she reveals what it really takes to stay in the ring — and why the founder who succeeds is often the one who simply refused to quit. What We Talked About: Tiny Organics: $13M in 24 months 5:52 Angel vs. venture capital funding 21:25 How to pitch your three whys 31:24 Burning out and bouncing back 35:57 Natives Rising and Velveteen Ventures 31:24 Connect with Betsy:@betsyfore on Instagram Betsy Fore on LinkedIn Buy Built on Purpose Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →Stephanie Cartin on How Hope and Community Created a Miracle
Apr 1901:28:44Tap to summarize“I pushed for additional tests, I changed doctors when I felt unheard, and I insisted on rechecking all of my health conditions before proceeding with treatments. That persistence made all the difference in my journey.” In honor of National Infertility Awareness Week, Stephanie Cartin opens her heart and shares a story that is so much more than personal—it’s a testament to the power of resilience, hope, and community. In a deeply moving conversation with Randi Zinn, women’s mentor and founder of the Group Experience, Stephanie brings us behind the scenes of her journey—from the heartbreak of fertility treatments and the fears of a high-risk pregnancy to the miracle of welcoming her daughter, Mollie. This episode is not just about one woman’s experience. It’s about what becomes possible when women come together, lift one another up, and believe fiercely in miracles—whether in motherhood, entrepreneurship, or life. Stephanie’s honesty reminds us that in the hardest moments, it’s often the strength of our community that carries us forward. If you’re navigating your own fertility journey or facing challenges in building your dreams, know this: you are never alone. Every step, every small victory, every single day of perseverance is a miracle in itself. Tune in for a conversation that will leave you feeling seen, supported, and connected—because when women come together, miracles aren’t just possible. They’re inevitable. What we talked about: The Moment Stephanie Knew She Wanted to be a Mom [12:43] What Stephanie Learned Through the Fertility Process [23:00] Stephanie Finding Out She Was Pregnant [37:45] A World Shattering Scan [45:30] Who to trust: your doctor, or your community? [1:02:25] Mollie's Miracle Birth [1:13:50] Closing Thoughts [1:28:45] Connect with Stephanie: Instagram LinkedIn Connect with Randi: Website Instagram LinkedIn Connect with Mollie: Instagram Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.
Transcribe →Erika Sinner, Directorie & Tiny Superheroes: Building a Business That Runs Itself and a Movement That Changes Lives
Apr 1300:48:13Tap to summarizeResources: Slack Workamajig “A lot of our kids are in and out of the hospital. They're not in school. They're not able to be on sports teams. So they don't really feel like they belong. And so we help them belong by welcoming them to the superhero squad.” In this powerful episode, Erika Sinner shares her journey from a challenging childhood growing up in a trailer park to becoming the founder of a two-time Inc. 5000 company and a nonprofit leader changing thousands of lives. As the CEO of Directorie, Erika scaled her business to 35+ employees, built systems that allowed her to step out of the day-to-day, and redefined what it means to lead with both strategy and heart. But her story doesn’t stop there. Erika opens up about launching and growing Tiny Superheroes, a nonprofit dedicated to helping children facing serious medical challenges see themselves as brave, capable heroes. Through deeply personal stories and real-world impact, she reveals how mindset, identity, and human connection can transform lives. What We Talked About: Building Directorie [3:38] Systems for Success [11:52] Building a Personal Brand [19:55] The Impact of Tiny Superheroes [24:35] Scaling Nonprofits [31:09] Investing in Personal Growth [39:50] Connect with Erika: @erika_sinner on Instagram Erika Sinner on LinkedIn Celebrate Tiny Superheros Day on April 23rd! Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora
Apr 600:52:05Tap to summarize“There's a lot of things that come with being able to support a retailer like that… If you're not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that you can really kind of speak to, but high-level it's like, ‘Do you have enough money?’ It would be my very first question.” In this episode of Entreprenista, we sat down with Tisha Thompson, founder and CEO of LYS Beauty, a brand conceptualized with skin-loving formulas that redefine the definition of beauty. LYS is the first Black-owned Sephora clean makeup brand, created to fill a void in the market for clean, high-performance makeup that serves all skin tones. Drawing on her 18-year career in beauty, Tisha is dedicated to offering products that not only enhance natural beauty but also promote skin health, embodying her commitment to empowering individuals to feel confident and beautiful inside and out. Tune in to hear how Tisha’s passion for makeup and beauty stems from her love of transformation, why representation is so important, and how she has managed to keep LYS self-funded. We talked about: Tisha started her career in beauty with a makeup artist side hustle (04:46) Knowing when the time is right to start a business (11:36) The process of pitching to Sephora (19:09) Best practices for promoting a brand (32:29) Using project management software (35:32) Connect with Tisha: Instagram LYS Beauty LYS on Instagram Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Transcribe →Kate Northrup, Relaxed Money: The Inside Job Behind Her Seven-Figure Annual Launch
Mar 3000:58:37Tap to summarize“I'm a creative. I'm a thinker. I'm a teacher…last three years. And as a result, our revenue and our profit margins have really like kicked up a notch.” In this episode of The Entreprenista Podcast, we sit down with money expert and entrepreneur Kate Northrup to unpack a radically different approach to financial success—one rooted in nervous system regulation, relationship-building, and aligned strategy instead of hustle and restriction. Kate shares her powerful journey from silently struggling with credit card debt and financial anxiety to paying it all off in just six months—without a traditional job or windfall. Along the way, she reveals how shifting her emotional and energetic relationship with money transformed not only her finances, but her entire life and business. What We Talked About: Transforming Financial Mindset [5:53] The Importance of Feeling in Financial Change [11:52] Building A Personal Brand Through Relationships [18:01] Behind the Scenes of the Launch Model [34:09] Managing Affiliate Relationship [44:06] Connect with Kate: @katenorthrup on InstagramKate Northrup on LinkedIn RSVP for Good with Money workshop! Resources mentioned: Ontraport Circle Want to learn more about joining us at Founders Weekend or joining the Entreprenista League? Schedule a call with the Entreprenista team hereJoin our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | iHeart Radio Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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