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“But at the end of the day we want to show who we really are as a company and we have a lot of fun as a company. So the strategy in our marketing is to just show up as who we are.”

In this episode of The Entreprenista Podcast, Stephanie sits down with Becca Berg, co-founder and CEO of Dubsado, the all-in-one business management platform beloved by creative entrepreneurs. Becca shares how a childhood love of entrepreneurship, a successful photography business, and a personal need for better systems inspired her and her husband to create Dubsado from their kitchen table.

From bootstrapping a SaaS company to serving more than 30,000 customers, Becca opens up about the realities of building a business alongside her spouse, navigating major business challenges, scaling a lean team, and maintaining profitability for over a decade without venture capital. She also reveals how Dubsado is leveraging AI to streamline operations, why customer trust is the foundation of every business decision, and the lessons she's learned about leadership, resilience, and taking time away from the business to avoid burnout.

What We Talked About:

Building Dubsado [7:11]

Navigating Business with Family Dynamics [12:38]

Self-Funding: The Path Less Traveled [18:34]

Leveraging AI for Team Efficiency [25:41]

Challenges in Subscription Businesses [36:17]

The Importance of Self-Care for Founders [41:24]

Connect with Becca:

@beccaliz_ on Instagram

Becca Berg on LinkedIn

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

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Disclosure: This episode is sponsored by Dubsado. We only partner with brands we believe in and think our community will love. As always, all opinions are our own.