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Resources mentioned:

Wisetail

“That's a beautiful thing of what we've built is it really is inside out. It's really authentic..So it just feels good and it feels very, very aligned too.”

In this episode of The Entreprenista Podcast, we sit down with Sadie Lincoln, co-founder of Barre3, the global fitness franchise that has grown to over 200 studios, all owned and operated by women. Built without outside funding, Sadie scaled Barre3 through cash flow and a franchise model designed to empower female entrepreneurs in their own communities.

Sadie shares the deeply personal story behind Barre3’s methodology, rooted in her recovery from a decade-long eating disorder and her mission to redefine what it means to be “fit.” You’ll hear how her mantra, “Listen to Her,” became the foundation of a brand that prioritizes connection, authenticity, and inner strength over external perfection.

We also dive into the realities of scaling a business from choosing franchising as a growth strategy to learning the art of letting go as a founder. Sadie opens up about hiring a president who accelerated the company’s growth, the challenges of leadership evolution, and the power of building authentic, community-driven relationships.

What We Talked About:

Franchising Insights [5:57]

Navigating Challenges & Letting Go [9:04]

Marketing Strategies for Local Businesses [15:12]

Operationalizing Growth and Learning [20:45]

The Future Vision for Barre3 [27:01]

Connect with Sadie:

@sadielincoln on Instagram

Sadie Lincoln on LinkedIn

Visit a Barre3 near you

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