Epic Success with Dr. Shannon Irvine - Episode 1 Summary: "1 Skill You MUST Master for a Successful Coaching Business"

Release Date: October 31, 2024

Introduction

In the inaugural episode of Epic Success Podcast, host Dr. Shannon Irvine delves into the foundational skill essential for building a profitable and successful online coaching business. Aimed at current coaches, course creators, service providers, and aspiring coaches transitioning from a nine-to-five role, this episode promises actionable insights to elevate coaching practices and achieve Epic Success in both life and business.

The Essential Skill for Coaching Success

Dr. Shannon sets the stage by addressing a critical oversight among many online coaches:

“You can't just use your experience of what you've done and to get somebody a result.”
— Dr. Shannon Irvine [00:45]

She emphasizes that while expertise and experience are valuable, they alone do not guarantee that clients will achieve their desired outcomes. The real challenge lies in facilitating brain-based transformational results that resonate on a subconscious level, enabling clients to overcome internal barriers and consistently reach their goals.

Three Common Mistakes Online Coaches Make

Dr. Shannon identifies three prevalent mistakes that hinder coaches from maximizing their business potential:

1. Relying Solely on Personal Experience

   Many coaches fall into the trap of assuming that their personal success formulas will work universally. Dr. Shannon shares a personal anecdote to illustrate this point:

   “I enrolled in a program and the coach at the time started telling me what to do... But I wasn't actually coached. Meaning my brain stopped me in that moment and I didn't go any further.”
   — Dr. Shannon Irvine [00:50]

   The lesson here is that each client is unique, and a one-size-fits-all approach based on personal experience may not address individual subconscious blocks preventing success.

2. The 'Do as I Do' Approach

   Dr. Shannon critiques the methodology where coaches instruct clients to mimic their exact actions without considering personalized mental and emotional barriers:

   “You cannot use the do as I do... if there's no conflict, no brain breaks, no stops, no limiting beliefs that are stopping me at that point, then I will get those results.”
   — Dr. Shannon Irvine [02:30]

   She argues that merely providing a recipe for success ignores the complexity of each client's mindset, leading to inconsistent results and client dissatisfaction.

3. Incomplete Utilization of Coaching Tools

   While not extensively covered in the transcript provided, Dr. Shannon hints at the third mistake involving the superficial application of coaching tools like NLP, affirmations, and vision boards. She asserts that these tools, though beneficial, are incomplete without the ability to address deeper subconscious patterns:

   “With those tools you might get a temporary shift, but the permanent brain-based results that you want to get for your clients, it will fall short time after time after time.”
   — Dr. Shannon Irvine [03:20]

   Effective coaching requires a comprehensive approach that integrates these tools into a strategy for lasting transformation.

The Importance of Brain-Based Results Coaching

Central to Dr. Shannon's message is the concept of Brain-Based Results Coaching, which focuses on:

• Understanding How the Brain Facilitates and Blocks Results: Recognizing the subconscious patterns that either propel clients forward or hinder their progress.

• Clearing Subconscious Barriers: Employing techniques that help clients overcome limiting beliefs and mental blocks to ensure they can follow through with strategies effectively.

Dr. Shannon stresses that mastering this skill enables coaches to deliver 100% transformational results every time, regardless of the client's background or starting point.

“You have to have the skill to be able to get 100% transformational results 100% of the time for each and every client.”
— Dr. Shannon Irvine [04:00]

Developing the Key Skill

For coaches eager to incorporate brain-based strategies into their practice, Dr. Shannon offers a solution:

“I created a free training, it's down in the show notes. If you're listening and it's a 15-minute video, you just watch it.”
— Dr. Shannon Irvine [05:10]

This training elucidates:

• How the Brain Allows or Blocks Results: Understanding the neurological underpinnings of behavior change.

• Implementation Strategies: Practical steps to integrate brain-based coaching techniques into existing business models to enhance client outcomes.

Upcoming Episode Teaser

Dr. Shannon wraps up the episode by previewing next week's topic, aimed at helping coaches transition their professional expertise into a thriving online business:

“Next week we're breaking down how do you take all your life experience and package it into a sold-out coaching business.”
— Dr. Shannon Irvine [05:50]

Listeners are encouraged to tune in for strategies on crafting compelling offers that attract and retain clients, eliminating the need for extensive marketing campaigns as word-of-mouth referrals take precedence.

Conclusion

Episode 1 of Epic Success Podcast serves as a crucial guide for coaches seeking to transcend traditional methods and achieve consistent, transformational results for their clients. By highlighting common pitfalls and introducing the concept of brain-based results coaching, Dr. Shannon Irvine lays the groundwork for building an Epic Life and Business that is not only successful but deeply fulfilling.

For those ready to elevate their coaching practice, accessing the free training provided in the show notes is a recommended first step toward mastering the essential skills discussed.

Notable Quotes

• “You can't just use your experience of what you've done and to get somebody a result.” — Dr. Shannon Irvine [00:45]

• “You cannot use the do as I do... if there's no conflict, no brain breaks, no stops, no limiting beliefs that are stopping me at that point, then I will get those results.” — Dr. Shannon Irvine [02:30]

• “With those tools you might get a temporary shift, but the permanent brain-based results that you want to get for your clients, it will fall short time after time after time.” — Dr. Shannon Irvine [03:20]

• “You have to have the skill to be able to get 100% transformational results 100% of the time for each and every client.” — Dr. Shannon Irvine [04:00]

• “I created a free training, it's down in the show notes. If you're listening and it's a 15-minute video, you just watch it.” — Dr. Shannon Irvine [05:10]

• “Next week we're breaking down how do you take all your life experience and package it into a sold-out coaching business.” — Dr. Shannon Irvine [05:50]

Resources

• Free Training: Available in the show notes. A 15-minute video explaining brain-based coaching strategies.

Stay tuned for more insights and strategies in upcoming episodes of Epic Success with Dr. Shannon Irvine, where actionable steps meet transformative results to help you build the life and business you love.