Epic Success with Dr. Shannon Irvine: Episode Summary
Episode Title: Brain-Based Results Coaching Creates Permanent Client Results (and Raving Fans)
Release Date: November 21, 2024
Host: Dr. Shannon Irvine
In this enlightening episode of Epic Success with Dr. Shannon Irvine, Dr. Shannon delves into the transformative world of Brain-Based Results Coaching. Aimed at both aspiring and established coaches, the episode unpacks how leveraging the brain's natural processes can lead to unparalleled client outcomes and foster a loyal client base.
1. Introduction to Brain-Based Results Coaching
Dr. Shannon opens the discussion by addressing a common misconception among coaches: "No one wants coaches. I'm kidding. We all love our coaches, very much so. But the reason we love our coaches is because they help us get results." (00:06) This sets the stage for exploring how Brain-Based Results Coaching stands out in delivering consistent and impactful results.
2. Understanding the Core Reasons Clients Seek Coaching
Dr. Shannon identifies two fundamental reasons clients engage with coaches:
- Achieving Desired Results: Clients who have attempted to reach their goals independently but have fallen short.
- Eliminating Unwanted Outcomes: Clients seeking to remove negative patterns or results that they cannot overcome on their own.
She emphasizes, "Saying yes to coaching is a vulnerable yes... It's raising your hand and saying I want something, I've tried to get it, I can't get it, so I need some help." (00:40) This vulnerability underscores the importance of effective coaching strategies.
3. The Shortcomings of Traditional Coaching Models
Dr. Shannon critiques conventional coaching approaches, highlighting that many coaches rely on strategies inspired by marketing gurus rather than methods directly linked to achieving results. She points out a prevalent mistake: "Just telling people what you've done and hoping they can get that result too... I call it the wishing method in the coaching industry." (05:10) She argues that such methods often fail because they do not align with the brain's intrinsic mechanisms for change.
4. Introducing the STEVDAR Model
At the heart of Brain-Based Results Coaching lies the STEVDAR model, an acronym representing the brain's process in achieving results:
- Situation (S): The neutral starting point.
- Thoughts (T): Initiate emotions before any reactions occur.
- Emotions (E): Combined with thoughts to form beliefs.
- Belief (B): Subconscious patterns that dictate decisions, actions, and results.
Dr. Shannon explains, "Thoughts and emotions with repetition combine to become a belief. That's a subconscious pattern... 90% of your clients' decisions, actions, and results come from the subconscious." (12:15) This model underscores the significance of addressing subconscious beliefs to facilitate lasting change.
5. The Three Pillars of Brain-Based Results Coaching
Dr. Shannon outlines three foundational pillars that constitute effective Brain-Based Results Coaching:
a. Clarify
This pillar focuses on helping clients gain profound clarity about their goals, delving beyond superficial aspirations to uncover deep-seated, subconscious desires. Dr. Shannon uses an analogy to illustrate the importance of solid foundations: "It's like building the foundation blocks of a freeway... those temporary shift things like vision boards... are like driving on a janky road. Could it get you there? Maybe. But there's potholes... it isn't what the brain needs." (07:45) Clarifying goals at a subconscious level ensures a stable pathway for success.
b. Erase
Comprising 90% of the coaching process, Erase involves identifying and eliminating subconscious blocks that hinder progress. Dr. Shannon emphasizes, "Brain based results coaching results happen 10% based on an automatic pathway and 90% based on removing pathways that are blocking it." (09:30) She highlights that even when clients follow all prescribed steps, subconscious restraints can derail their efforts, leading to stagnation despite apparent progress.
c. Automate
The final pillar, Automate, leverages the brain's ability to create automatic responses aligned with desired outcomes. Dr. Shannon states, "When we automate, they put that belief system... on autopilot, aligning with what they want versus what they don't." (14:50) This automation ensures that positive beliefs and behaviors become ingrained, facilitating sustained success without conscious effort.
6. Advantages of Brain-Based Results Coaching
Dr. Shannon articulates the unique benefits of adopting a brain-based approach:
- Permanent Client Results: By addressing subconscious patterns, clients achieve lasting change.
- Raving Fans: Effective results lead to clients enthusiastically recommending the coaching services.
- Competitive Edge: Certified Brain-Based Results Coaches possess specialized skills that distinguish them in a crowded market.
She encourages coaches to attain certification through the Sync Neuro Coach Model to master these techniques, stating, "If you're a coach or you want to be and you don't have these skills... you really want the brain-based results coaching skill through the Sync Neuro Coach certification so that you have wild confidence when it comes to making your offers." (18:20)
7. Building a Thriving Coaching Business
Dr. Shannon ties the principles of Brain-Based Results Coaching to business success. By ensuring that clients consistently achieve their desired outcomes, coaches can cultivate a strong reputation, leading to increased referrals and a thriving practice. She underscores, "Your clients cannot stop talking about you to all of their perfect friends that become clients too." (19:00) This word-of-mouth marketing is a testament to the effectiveness of the brain-based approach.
8. Conclusion and Next Steps
Wrapping up the episode, Dr. Shannon invites listeners to engage further with her content and training programs. She mentions additional resources for those interested in deepening their understanding of the Sync Neuro Coach Model and encourages aspiring coaches to pursue certification to transform their coaching practices.
Notable Quotes:
- "No one wants coaches. I'm kidding. We all love our coaches, very much so. But the reason we love our coaches is because they help us get results." — Dr. Shannon Irvine (00:06)
- "Just telling people what you've done and hoping they can get that result too... I call it the wishing method in the coaching industry." — Dr. Shannon Irvine (05:10)
- "Saying yes to coaching is a vulnerable yes... It's raising your hand and saying I want something, I've tried to get it, I can't get it, so I need some help." — Dr. Shannon Irvine (00:40)
- "When we automate, they put that belief system... on autopilot, aligning with what they want versus what they don't." — Dr. Shannon Irvine (14:50)
Final Thoughts:
This episode serves as a compelling guide for coaches aspiring to deliver meaningful and enduring results. By embracing Brain-Based Results Coaching, as articulated by Dr. Shannon Irvine, coaches can not only enhance their clients' lives but also build a robust and reputable coaching business that thrives on success and client satisfaction.
For those interested in transforming their coaching approach, Dr. Shannon recommends exploring her certification program to gain mastery over the Sync Neuro Coach Model and unlock the full potential of Brain-Based Results Coaching.