← Epic Success with Dr Shannon Irvine
Epic Success with Dr Shannon Irvine
How I Run My Business In 10 Hours A Week with Dr. Shannon Irvine
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Foreign. Welcome to the Epic Success Podcast. I AM your host, Dr. Shannon Ervin. On the Epic Success podcast we unpack the neuroscience of success and really help you become a hardwired CEO and also hardwire your business to scale. All right, this is what we're doing here on the Epic Success podcast. So glad you're here. You don't need more hacks in your business. You need a system that lets your business run without you glued to your phone 60 hours a week. In this video, I'm going to show you the exact CEO operating systems we use with our clients to run multimillion dollar business in a set number of hours per week. Calendar, the dashboard and the weekly meeting that let you lead without firefighting and being in the center. If you don't know who I am, I'm Dr. Shannon Ervin, PhD in neuroscience and 20 year vet entrepreneurship entrepreneur. I built five eight figure companies, exited three at a 20x multiple. I advise founders managing 1.2 billion in business results using science backed scaling systems. Most founders accidentally build a very stressful job, not a business that works without them. I did this too, and it's very intense to find out that everything that you built, which is amazing by the way, built you into a prison. Everything relies on you. Revenue, team growth, scaling, profit, taxes, all of it. It revolves like a solar system around you. We weren't aware of this in the beginning, but as you build it gets to the point where it's a breaking point. We're built as the center, the thing everything is orbiting around instead of what really changes the game. The shift to scaled CEO is trading doing the work for leading the work through systems so that you can compress your CEO hours and still grow. Here's the reality. As a high visionary, we'd rather just be doing the doing. But if you really want to get to that 10 million and beyond number, you've got to shift the operating system. We've got to remove you as the thing that everything orbits around. Every decision, every process, every all the ideas, all the revenue generation. We've got to unplug you from that and plug in the scaled CEO systems. There's three of them. We're going to talk about them today. But this shift, it's not comfortable at first, but it literally releases you to the freedom you set the business up for to begin with. So I'm going to walk you through the three parts. The CEO calendar so you decide your hours. The CEO dashboard so you could see the business at a glance, and the weekly CEO rhythm that keeps Everything moving without you being in the weeds. Here's the reality. If you really want a self scaling business, if you really want what you got into business to begin with, which is f, F F a readom. The ability to be at your kid's soccer game, to show up for dinners. Heck, to walk every single day and not feel like your text message is going off your slack channel. Your Monday, your sauna is all waiting for you. This is the game changer that is going to make it all happen. All right, the first piece of this is your CEO calendar. You're going to really pick your CEO hours for the season. Maybe it's I run the business in 10 to 15 hours a week. You've got to block three types of time. Leadership meeting time, about 90 minutes. CEO deep work time, that's like two to three hours for thinking and decisions, just reflection. And then your office hours, one on one. This is for key leaders and everything else gets delegated, deleted or given a clear owner and a metric. Here's what you need to know. The weekly leadership meeting is the brain of the whole operation. Your ability to see what's coming and help each leader lead their area well is vital. 90 minutes, lock it in, make sure it's in the calendar. Then this is the part that almost every founder, business owner, CEO really resists. We've got to have that two to three hour time block now. I'm going to be honest, I started with two to three hours. Now I have two to three hours every day of this. Because the return on investing that amount of time took me from barely hitting a million or 2 million to crushing the $10 million mark and beyond. Why? Because my brain stopped reacting, it stopped responding and started creating again. Remember back when all you had to do is create the thing? Yet that's where the magic is. So that's key. You've got to have that two to three hour block to really, really be able to not respond, not react, not be the central nervous system of your business. See above it and say, okay, this is where we're headed. This is why it's important. And to get that silence so that you can lead well. So you've got your leadership 90 minute block that's in there. You've got your two to three hours a week. That block of just silence, that CEO time that is going to be really the thing that changes the game for you. And then I always leave one to two hours a week just so that if I need to to circle back with a leader on the team, I can and if that doesn't materialize or it's not needed because of what I'm going to teach you next, then you have more space, more silent time in your calendar. Win, win. So number one is really starting with the end of mind, building out that CEO calendar and then starting to put the pieces, including by the way, your family. For example, my daughter had 2pm soccer games at one season. That was a non negotiable. Do you see what I'm saying? So you're never going to get to the point where you make enough money, where you change your schedule. It's not going to happen. So let's go back. Let's create it from the beginning. Let's operate at the $10 million mark from the get go. Okay? That's the first piece of the puzzle. Because here's what I need you to know. Your brain can't lead from chaos. It needs a system, needs repeatable patterns and constraints or it will keep saying yes to everything. Okay, enough about that. The second piece, your CEO dashboard. This is your external brain. Here's what I need you to know. The CEO system needs a scoreboard. No scoreboard, no leadership. I want you to really keep this simple. Use a Google sheet to start. A row is a week, a column is a metric. Weekly updates, not daily, just not monthly. Monthly is too long, you can't catch anything. Weekly is fast enough to catch problems, but slow enough for real patterns to emerge. We've got to downregulate our nervous system to be in every single day saying what's happening? What's happening, what's happening? This CEO dashboard is the game changer. Yes, I use that a lot. I think ChatGPT stole that from me. It's the reality is this is your external brain. If you really want the freedom that only working 10 hours a week in your business and seeing it scale, self scaling business is what we're talking about here. You need this CEO dashboard. We keep it really simple. We put it on a spreadsheet, we look at key metrics, but we look at it once a week. And here's the key. You're going to assign an owner to each of these metrics. Not you, an owner. And that owner of that metric is going to be the one putting it in every week. Why? Because if you want to create a self scaling business, you have to have people, not you, that are on your team own the metrics that drive the business. As soon as you put Sam or Lauren or whomever's name by that particular key performance indicator. Now they know, oh that's mine. They feel like real owners and they really start to step up and own that number. It's almost magical. In fact, I had a client the other day rolled out their CEO dashboard system. They were so nervous and they said, oh my gosh, not only did everybody accept it, they got excited about it and started creating ideas to make it even better. There's really three sections of this dashboard and we want to start first with our evergreen numbers. These are evergreen. Always on metrics that have to win, like revenue, like cash in the bank, like profit. That's a good place to start. Or if you're already doing that more advanced, maybe revenue per team member or basic net promoter score or client health, things that really are evergreen. Then we need to track focus signals. These are like quarterly priorities. What are you focusing on? 3 to 5 highlighted metrics that match the current 90 day scaling. Sprint, for example, a sales cycle reduced or ops margin or leadership higher if that is the priority for that 90 days. That way you're actually measuring what you say you want to accomplish. Here's what I need you to hear. Emotions lie. Numbers don't. Looking at them once a week, not every day, not every month allows you to see trends and patterns of the 90 day goals that you have. And you can course create, you can course correct and really make an impact. We talk about this in scaled CEO as 90 day scaling cycles. The reality is if you don't measure it, you'll get to the end of the 90 days and say, well we got this one, we didn't get this one and you won't know why. This shows you why. And then last, I'm going to call the value engines. This is growth, sales, revenue and delivery. How we get them and how we give them what we say we're going to like. Leads calls show rate, close rates or in the delivery side, retention upgrades, client wins churns specific for your business of course. And here's the bonus number. I want you to create what I call a North Star number. NSN North Star number. This is the one measurement that if it is not measured, it could kill your business. A great story from a friend of mine who shares this. I didn't create this, but I love the story. Footlocker. We were engaged with them and we're trying to figure out what, what is this north Star number for them. And somebody that was just a regular employee said, you know what, 75% of the time if I measure a foot, they actually buy. And they started tracking that number. Feet Measured. And if they measured feet, sales went up. Do you know Footlocker tripled in sales the year they put their North Star number in? So start with the North Star number. What is it? Is it ads? Because 90% of your sales comes from ads. Is it content? Because 90% of your sales come from when you show up on camera, what is your net number? That really, really is important. Here's what I need you to know. You need to have owners and targets. Every metric gets an owner. Try for them to not be you. A name in the actual column of the dashboard. And then you got to set up like what is good, like what is the number that you want to hit that becomes the target number. The team owner updates the number manually once a week and adds like a one line note. If it's off, they're going to say like what happened, what their plan is for altering that and getting it going in the positive. But every week you're seeing not only what's there, what's happening, what's on target, what's off, and what they're doing about it. Okay, now we've talked about the CEO calendar and we talked about the CEO dashboard. Now I want to break down the next piece of it. And this is the CEO rhythm. It's your rhythm through your week. It's a system that only works if you use it the same way every single week. This is why it's so important. Once a week at the same time, same agenda, you're going to open your dashboard, you're going to scan for any metrics that are off and then you're going to look at either. Are they highlighted green or yellow or red or down arrowed. However you do it, then you're going to ask your leaders what changed and what's their plan to get it back on track. You're going to agree on one to three commitments a week your job is not to solve anymore. Pull yourself out of the founder OS and put the scaled CEO system in there. Ask better questions to protect the system. When you do this consistently, you trade 40 hours of reacting and responding and decision making for a handful of high leverage guiding people who own the numbers, own the day to day and own revenue generation. That, my friend, is real, real freedom. So as we wrap up, I want to recap what the three pieces were. First, the CEO calendar, deciding it in advance, putting in what you need to and working from it. Then the CEO dashboard. This is pivotal. And then that weekly CEO rhythm. The outcome here is an owner that is no longer tied to their business owner. The reality is CEOs scaled CEOs don't run their business from the inbox. They run it from a simple system like this. Scaled CEOs don't run their businesses from their inbox or Slack or Asana. They run it from a simple system like this. We call this the Scaled CEO os. It's something that when I plugged it in at just under a million, allowed us to take off while I was only working 10 hours a week. So if you want help designing your business's exact CEO operating system and your dashboard that you can really manage from above so you can step out of the day today in the next six months, then get your free scaling audit, call the links down below somewhere and I'll walk you through where your current system is breaking and leaking revenue and what to install next. Or keep watching. First there's a next video, just click it there and I'm going to go deeper into breaking down more of the scaled CEO systems. How to become a scaled CEO with a team that owns the day to day operations and revenue generation which is a true self scaling business thanks again for listening to the Epic Success Podcast. If you loved the podcast this week, do me a favor, would you give us a five star review? And over in Instagram please share with me in the DMs. What was it that you loved about it? How did it resonate? And I always say for podcasters those reviews are our big warm hug. And of course if you want to go deeper or see this on video, please follow my YouTube channel @doctorshanon IRVIN on YouTube. I cannot wait to see you next week on the Epic Success Podcast. Bye for now.