← Epic Success with Dr Shannon Irvine
Epic Success with Dr Shannon Irvine
Rich Relationships - Interview with Selena Soo
00:36:21
Are your business relationships genuinely supporting your growth—or are they just surface-level connections? In today’s episode, Dr. Shannon Irvine sits down with the amazing Selena Soo, , to explore how cultivating deep, authentic relationships...
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- [00:00]
Dr. Shannon Ervin
Foreign. Welcome to the Epic Success Podcast. I am your host, Dr. Shannon Ervin. All right, Selena, welcome back to the podcast. I'm so excited to have you back and to be talking about your newest release called Rich Relationships. So welcome to the Epic Success podcast.
- [00:24]
Selena
Thank you, Shannon. I'm just so honored to be here.
- [00:27]
Dr. Shannon Ervin
My gosh, you. If you don't know who Selena is, you need to know her. She is my super connector friends. I've learned so much from her just watching her be herself. And if you're an introvert and you're tuning out, don't. Don't do that. Because Selena is, like me, a very outgoing introvert as well, but she has done such an incredible job at. At creating these relationships. But the thing I would love for you to talk about, Selena, is like, yes. What I've watched you do over the years, it's never been for what you could get. It's always for what you know, how you could serve. And that's your heart. Your heart is always, how can I serve? How can I help you? And my audience really resonates with that. But so rewind the clock. What did you start to be a connector?
- [01:21]
Selena
Oh, my goodness. Well, you just said so many great things, even in your intro, that I'm like, I've got to share this and this and this. I'm so happy everyone is listening and that, you know, everyone's here because they want to achieve epic success. And I really believe that rich relationships are truly the fastest way to get from where you are to where you want to be. Every single problem you have in life, every pain point, every struggle, it can be solved through a rich relationship. Whether it is a mentor like Shannon who can show you the shortcuts and help you get there so much faster and avoid years of pain, or whether it is a super connector like myself who can put you in touch with all the right people or promoter. You know, everything comes down to really knowing the right people. But here's the thing. Sometimes people are like, okay, I know people. I've built a network. I have these connections or acquaintances, but they struggle with how do I actually nurture these connections so they're not just an acquaintance or someone that I know from afar. And then once they nurture the relationships, how do I actually activate the relationship so that when it comes to the things that matter most to me, my most important goals, whether it's my signature program, my book, launch a pivot that people are going to show up for me and be excited to show up for me right and so I love that you touch on the point of generosity, because that is really the, this foundation and the secret to building these amazing relationships. So I think the first thing I want to share with people is this concept that I've coined called breathtaking generosity. So it's what it sounds like. It's generosity where someone literally takes your breath away for a moment. It's kind of like you can't even speak, like, wow, this person did that for me. Like, I don't even know. Like, I'm just so blown away. And there's very easy ways that we can show up to be breathtakingly generous. Where we go from, oh, that's, you know, one person in my network of 200 entrepreneurs I know or 5,000 contacts on Facebook to being like, that person. They have my back and I don't forget what they've done for me. And I'm going to show up for them too. I like they're my, my favorite person. So I'll just pause for a moment because I'm excited to kind of go into some very specific examples. But that's what I really want for people. I think that sometimes people are like, okay, I want to maintain relationships. I'm going to, you know, post on social media and comment, oh, great post. Go, Shannon. And while obviously I'm sure you appreciate the love and the support, but that is still kind of being one of the masses. That's not really, like, truly standing out. That's not going to get you epic success.
- [03:56]
Dr. Shannon Ervin
Oh, my gosh. When you said that this term breathtakingly generous, like, I got goosey's, like, I had a visceral, visceral reaction to that word because myself and guaranteed everybody who's listening to this program, like, that's what if they could just do that all day long, they would. And so I love that you said you fly in the face. She's like the sweetest person, but she's saying like, y'all listen, the whole commenty thing is so 2015. So let's dive into how does somebody that maybe isn't on stages yet isn't super well known. They're maybe a coach and they're growing and maybe they're at a five figure mark, working towards six, but looking at seven and knowing they want the stages and they want the books and they want those things, their big dreams. How do they do this in an authentic way?
- [04:55]
Selena
Yeah, no, I love that and I love that your audience are people that are looking to elevate to get the stages, to get the book book deals to get the visibility opportunities. And it's like the way that you're going to get those opportunities is someone believing you in you, endorsing you and opening up doors. Because for the best opportunities, these are not for the masses, this is for the elite. And you need other people to give you access. And so you really want to develop your personal brand. And part of your personal brand should be that I am someone who is a giver. I am someone that adds massive value. I am someone who is excellent at what I do. And so really being someone that operates as what I call a rich giver. So we'll kind of define that in a bit too, but we'll first start with breath. Rich giver is someone that shows up with breathtaking generosity. That's kind of like the foundation, right? Like generosity. And being a rich giver should be a lifestyle. So let me break down exactly how you do this. Okay, so first thing is, it's showing up when it really matters for people, right? So really having that discernment, what is going to make a difference. Because there's a lot of people, they do all these like micro action or even big things, but it doesn't move the needle. And you know that. It's like there are certain things that move the needle in business and that's what you help people do. And so also in relationship building, certain things move the needle. So there's really the number one thing is identifying what are the golden moments. The golden moments where you can show up. So there's two types of golden moments. One is really understanding people's deep pain points. And Joe Polish, one of my colleagues, calls us being a pain detective. And you might be like, well, I don't know when people are in pain. And I would really challenge you and say, I think you actually do know when people are in pain. You know, look around you. If you're someone who's in the U.S. i have a feeling that you may have known people who have been affected by the wildfires in la, people whose homes have been hit by hurricanes. Do you know people who are making major pivots in their business and they feel like they're completely shifting their identity, that a part of them doesn't even know who they are anymore. Am I even relevant? Maybe they had a launch that flopped. Maybe they're going through a divorce and they have to give up 50% of their company. Right? Like, I can go down the list, but I have a feeling that all of us know some people who are in pain. Right now. Now, when people are in pain, how can you be the first to show up and not the last to show up? How can you be proactive? Right? Because, Shannon, if you had something, you were in pain, and maybe you started to open up to some friends or people could just get a sense, like you're going through a huge transformation, wouldn't you remember the people who were the first show up and proactive about it?
- [07:36]
Dr. Shannon Ervin
Oh, my gosh. Yeah. That. It reminds me so much of when I made the move from San Diego to Dallas. You know, you're running your business. Nothing stops for us, right? So we're going and we're moving and we're launching and we're doing all this stuff. Yet everything about the environment that I was in shifted in. No offense to any of my Dallas friends. I love Dallas now, but it was a transition, and it was my best friend that, you know, Christina and Jasmine Starr and Amy Porterfield and these women who have been through what I've been through, and, you know, it didn't need to be big things, but I really, like, have so much of a big heart because they spoke into something that I was in pain over, which just gave me this fuel to keep going. So. I totally agree. Like, it's. It's the thing that I remember, and whenever I can do something for one of those ladies, I am, like, the first to jump in the pool.
- [08:41]
Selena
Yeah, right. Exactly. And so it's like people really, you know, having their eyes open, having their ears open, identifying those moments, and jumping in proactively. Now, the other thing is getting clear on what someone's biggest goals and dreams are. So, for example, whenever someone has a book launch, that is someone who is in my circle and I care about them, and they don't have to be someone that I've been talking to, like, all the time. But, like, I know them, and they're badass, and I want to see them succeed. I proactively reach out to them, and I just say, hey, I was so excited to see that you're announcing you have a book come out. I just want you to know that you can lean on me. I would love to support you. And, you know, going through a book launch myself, so I'm happy to share what I'm going through. Right. Even, you know, Shannon, you saw that I had a book launch, and you proactively reached out to me. I would love to support you. I'd love to have you on your podcast. My podcast, Right. I'm like, oh, my goodness. And the thing is, Everyone listening. When someone has a book launch, there's two things going on. They have their biggest dream. It's also a massive pain point because the reality is they probably spent multiple years, in my case, 18 years wanting to write this book. So it's like a really big deal. They have probably sunk a lot of money into hiring people. And I know from talking to my friends it's kind of hard to find the right support. So sometimes it's like they wasted money and things took longer and it was stressful. And the thing with the book launch is you cannot accomplish a successful book launch on your own. Like, if you have a high ticket program, if you're selling things for 5k, 10k, 20k, you can have a relatively small number of clients and feel like, I had a very successful launch. The thing with a book launch is you have to sell multiple thousands, individual units in order to be successful. So you absolutely need the people around you to show up and support you. And so, you know, that's an example. But maybe someone's launching a podcast or they have a signature program or they're making a big move and you know, that's occupying their time because they have this big dream to start a life somewhere else. Right. So really, you know, I think that if we're entrepreneurs, we know what people want. They want to grow their business, they would like to save money, they would like to find the right people to help them reach their goals and dreams faster. So if you can attach yourself to someone's top dream or be someone that relieves a major pain point. People are going to absolutely love you. You especially if they don't have to beg you to help. You're actually initiating and just showing up.
- [11:03]
Dr. Shannon Ervin
Yeah, I'll give an example of that too, being that what I do is so different than most business coaches. So they'll say like, yeah, you're a business coach, but you teach us how to train your mind to actually allow the next level results, which is very different than almost everybody. So I'm a great compliment to a lot of like pure strategic people. And one of the biggest pain points for almost everybody at seven and eight figures is if I could just get people to get to do the stuff that I'm teaching them, they would actually get the result. And usually what's in the way isn't what they're teaching, it's how they're thinking about what they're teaching. And so a lot of people will say the same thing of me. Oh, you know, everybody. I say, wait, wait, wait, I am on mission to have everything. I'm female focused. So I want to see every single woman with a message and a mission actually get out there. And I know what's standing in their way, whether they're in my programs or somebody else's, is the way their mind is wired. And so I'll reach out to certain people and say, listen, let me come in and serve your people. Listen, let me be real. Most of us that are at seven and eight figures have gotten there because they really love the people that they serve.
- [12:16]
Selena
Yes.
- [12:17]
Dr. Shannon Ervin
Hard to find it any other way. And what is unique that you do that they either don't want to do or in my circumstances, a little bit of a pain for them because even though they're talking mindset a lot, it's. It's not at the level of actually shifting it from a brain based perspective. And so I've been doing this for a lot of years for people like Chalene Johnson, Pat Flynn, and I'm not throwing names around. I came to the thing just desperately wanting to serve people and they were like, wow, yes, that would be so. So that's that rich relationship that you're talking about, right?
- [12:53]
Selena
Yes, that is, yeah. And let's like define rich relationships just so everyone knows what we're talking about. So rich relationships is a relations that massively enriches your life and your business. Right. And so there's three core characteristics. So number one, rich relationships create abundance. There's different kinds of abundance. Of course, financial abundance is a big part of it and it can be direct or indirect. Right. It might be someone who is like, oh my gosh, you're amazing. I want to, you know, put you in front of all my students and clients. Let's join forces. And then, you know, you end up getting a lot of visibility and business from that. That's absolutely a rich relationship. But a rich relationship can also be a confid. It can be someone who is a best friend. It could be an executive coach, it could be a therapist who is helping you navigate the emotional ups and downs, helping with your mindset. And as a result, you are more effective in your business. Right. So, you know, first of all, rich relationships do bring financial abundance in some form or another. Number two, rich relationships are people who help you reach your specific goals faster. Right. Your goals and dreams, like they're connected to where you are going. It's not just a random person. They're part of you making your biggest impact in the world. And then number three is people that you're in rich relationships with inspire you to be the best version of yourself, often because you have shared values. Relationship, the way that I define it is not somebody who can help you, but they're unethical and you feel unsafe. That's not a rich relationship. Right. It's where there is like this flow, this expansion and you're like, wow, you're such a badass. You make me want to up level. Right. That's a rich relationship.
- [14:38]
Dr. Shannon Ervin
Oh, I love that so much. So when somebody's I know the thoughts in my listener's mind, it's like, this sounds amazing.
- [14:45]
Selena
Yes.
- [14:45]
Dr. Shannon Ervin
And they hear the great Instagram quotes. Right. It's not what you know, it's who you know and all those kind of things. But like, let's get on to like some examples or some practicalities of like, yeah, Shannon, like Selena, I would love to, you know, do this in for, for people, but they don't even respond to anything. Like I, I've messaged them, they don't respond. Right. So yeah. What would you have some examples or some thoughts around somebody who maybe isn't in the same seven figure room so that they don't have that necessarily opportunity to connect. What advice would you give them to connecting with people at the next level of, let's say, entrepreneurship in a, in a way that people will respond to?
- [15:32]
Selena
Yeah. I mean, I have a couple of thoughts. First is you have to be developing your personal brand. You know, when you reach out to someone, they're like, oh, like I'm curious about this person. I would like to get to know them. Because the reality is there are so many people and any individual person doesn't have the bandwidth to be in relationship with thousands of people or even multiple hundreds. Right. We have to kind of manage our energy because we're just one person. So you have to find a way to stand out. So one is, you know, establishing your credibility. And you can establish your credibility in different ways. It can be delivering amazing client results and having incredible social proof that you must display to people via social, social media or your website. It's about collaborating with other industry leaders. So with Shannon, you know, there's so many industry leaders that bring her into her programs that she spends time with and events that our network is actually part of our personal brand. Right. Doing things like getting on top, podcasts, doing speaking. And I know that it's not just easy, like snap your fingers, but if you make it a focus area, if you can even get three meaningful visibility opportunities and media wins and really embed that into your personal brand, whether that's, that's on, you know, your website, the logos are there, it's in your Instagram bio, it's in your social media feed that is going to brand you as a leader. And then the other thing is really investing in yourself. Like, I just, like, you just kind of have to, you have to show up in certain rooms. So in the beginning, maybe we are not, you know, in the seven figure room per se, but we're investing in a coach who brings together quality people and you and the people in that room are rising together. And then at these events, you know, oftentimes there may be other speakers and people that you can build relationship, show up with breathtaking generosity, add value. They've got book launches, they've got signature programs. They're, you know, they have their goals. So you don't necessarily have to be at the same business level to add value to someone at that higher level. Right. We all, myself included, started at zero. Very early on I was supporting very successful entrepreneurs. And you know, the truth. Truth is out of sight, out of mind. Now, I'm not good at social media. I will say that you won't see me posting all the time. I do occasionally. But what you will see me doing is I initiate and I put together virtual events. I put together mixers, and I bring together all my favorite people. I'm a connector. I'm adding value. Right. Or I'm hosting my in person event or I'm showing up at someone else's in person event. Right. The reason why Shannon and I know each other is because we were at an in person event together. The reason why Shannon knows, you know, and has deep relationships, relationships with Amy Porterfield, Jasmine star Christina Jandali, is because they go to events together. You know, it's virtual or in person. You. I just kind of think it's essential that you have to be showing up to something in order to build relationships.
- [18:36]
Dr. Shannon Ervin
Yeah, it's funny how, like, tried and true business principles always win. And this is like, this is something I talk about in our certification all the time. Like, like, yes, you're an online coach. Build your offline presence. And they're like, wait, what? No, I thought I didn't have to do that. No, like, your offline presence matters even more than your online presence. Because my favorite, I was just talking to Christina the other day. My favorite thing about Selena is she doesn't do social as much as maybe we do. But I was saying, like, it's always like, where is Selena? Like, I, she'll pop up over here with Joe Polish or she'll pop up over here on like another person's feed. And that's because, because she's so intentional about building her brand and building her business through and with people. Like, let's just be real, like entrepreneurship. It's like personal development on steroids. Like, you've got to get past yourself. You've got to be able to do things like reach out to people that are, you know, scary in your mind to reach out to and do things that most people won't do. And so that's been an incredible thing to watch you this to me, the Rich Relationship. The book is literally a field guide for entrepreneurs to walk through. Yeah. Because it truly, it is who it is who you know. Yes, you can push, push, push, push, push. But there is a dropping off point where that just stops working. And so I'm curious, from your perspective, with, with the years behind you, I'm sure you've also seen, seen, done really wrong. Like some really, some mistakes that they might be doing or I might be doing. I'm curious, like, what's the top one or two mistakes that you see when people are trying to connect out there?
- [20:31]
Selena
Yeah, absolutely. I mean, I made these mistakes myself. I would say the number one mistake that people make is rushing.
- [20:38]
Dr. Shannon Ervin
Yes.
- [20:39]
Selena
So, you know, sometimes we're coming from a place of desperation and we've all had those moments where it feels like, ah, gotta make things happen. But it just never works out. It's not a good look. So there's times where I've joined high level programs and then someone will contact me immediately and be like, I'm a branding expert and you do pr. How about we get on the phone and talk about how we can refer business? And it's like, okay, I don't even know who the person is. So that's like too much too soon. One of the things I talk about when it comes to conversations is that there's three levels of conversation. So level one is we're getting to know each other for the first time. You know, it's like, who are you? What do you do? What are your values? Where do you live? It's kind of like the basics of the person and you have to give that time to really understand who the person is and for them to understand you. That's like level one and that might be like a couple of conversations. Right Then level two is really nurturing the relationship. It's going deeper. It's learning about each other's work. Maybe someone is inviting them to an event that they're doing, or, you know, I would love to gift you a complimentary session or, hey, can I send you a copy of my book? Or I'd love to interview you on my podcast. Maybe they interview, interview you too. And so you're going deeper, you're nurturing, and that creates more safety and trust and understanding. Now, after you've gone through level one and level two, now you're at level three. So level three might be something like, you know, thank you for just being so excited about the work that I do. You know, if you know, anyone that could be interested in what I'm doing, I would be happy to give them a complimentary session. I'd be happy to invite them to my event. I would be happy to speak to their community. Right? So that's when you're like, you know, making invitations in terms of, you know, I would love to go deeper with you, or I would be, you know, very grateful for any kind of referrals or recommendations or connections. But you can't ask for referrals, recommendations, connections, or sales when you're. You're at level one. You got to have a little bit of patience, right? So that is the, that's the number one thing.
- [22:45]
Dr. Shannon Ervin
Oh, I love this so much. It's what I see a lot, lot online is like you're trying to use a metaphor. You know, you're trying to, like, get married on the first date, so to speak. It just doesn't work and feels really awkward. Excuse me. Really awkward for both people. So I love this, this, these steps because it's so concrete for people to start thinking about, okay, I can intentionally have these conversations, intentionally go to that level two and that level three. Three. What would you say is, like, the best part of investing in rich relationships? Having. In my world, those of you are listening that are in certification or 67 day year, we call this the top 100. I borrowed that from Russell Brunson. It's not mine, but it's something that is so intricate to our business. Who, who can I work with? Who can I connect with? Who can I serve? And it's created just a more incredible business that I get to get excited about. But tell me what rich relationships have done for you personally, Selena, as you've grown through the years.
- [24:01]
Selena
Absolutely. Well, I kind of want to go back to something that we talked about very early on where you mentioned that I was an introvert and also, like, really, like, fully owning who you are. I think that sometimes people have trouble building rich relationships because there's a part of them that doesn't fully accept who they are and connected to that. They don't always feel worthy. They think, oh, who am I to connect with this person? What do I have to offer? Or I'm such an introvert. I like suck at going to these events so I shouldn't even show up. And so for me, and I'm sure this is very much connected to the work that you do with epic success and understanding who you are and owning it, right? So I'm active introvert. But what I am really good at is developing very deep and meaningful relationships. I'm not the Energizer Bunny, so you're not going to see me like 247 running around in all the places and showing up in social media. But I intentionally show up for people when I do. It's super meaningful and they just don't forget it. I rather have one rich relationship than a hundred casual connections, right? One rich relationship is worth more than 100 casual connections, right? 100 casual connections don't do much for you. And they're not going to show up in the times that matter. But the rich relationships, they will. And so there are certain rooms I don't show up in because I just don't think I can be my best self. I've gone to like certain events with like seven and eight figure entrepreneurs and I was grateful for an invitation. But like even things like, you know, the event starts at at like 9, so I'm getting up at 7:30 and it doesn't stop until 9pm which means I'm getting hooked at 10. Like I can't go from 7:30 to 10 as an introvert. Like, are you trying to kill me? Like I'm going to die. I just lose my energy.
- [25:51]
Dr. Shannon Ervin
Is there a cone of silence somewhere I can go into for half hour?
- [25:55]
Selena
Yeah, no, I literally, it was at a retreat house and I had to like hide in like a room and just like disappear from people or hide in the bathroom. So I just know myself. So there's certain events that I don't show up to or if I do, I find a way to make it work for me. So those are even little things, right? Because sometimes it's like, oh my gosh, I spent like, you know, 10k to go to this event and like, and there's travel and airfare and I'm like, I just don't feel like I can be my best self. Right? So for me I create a lot of events that are designed for both Extroverts and introverts and ambivert. So there's that something that, like, I know about myself. Like, my number one value in life is excellence. And excellence means a lot of different things for me. Excellence means. Means caring about people and delivering an amazing client experience. Excellence is beauty, which is visual excellence. Excellence is integrity. Right. And so I also know, like, for me, even if someone is very successful on paper, they have all the money and all the followers. If they don't show up with excellence, they're actually like, you know, if their clients are like, this person, like, took my money, but I feel like I didn't get the value. You know, this person is really sloppy. I'm never hearing back from customer service. Like, it doesn't match my personal value of excellence. So, like, they are who they are and it is what it is, but I'm not going to invest in that relationship. Right. So rich relationships, number one is you understand, like, who you are, what you need to thrive. And what are the rich relationships for you without the values piece, it's. It's just not a rich relationship. So it's like when you're so intentional and you have these amazing people in your network where you pour into them and they pour into you and you can be the full spectrum of who you are. I think there's that comfort. And another thing that I want to talk about is this idea of vulnerability, which I think is very hard for a lot of entrepreneurs, especially personal brand, because it's like, okay, I want to show that I am, like, successful and attract other people. But one thing that I found, Shannon, is during this time, I feel like the last three, like two, three years have been a time of great shifts in the online coaching space where people are reinventing themselves, where in some cases, like, launches are doing terribly. Yeah, people that shut down and don't talk and just hide. They're blocking the rich relationships with me and my friends. Because I've definitely gone through my own share of struggles. I don't try to pretend that, like, I'm better than everyone else. I'm just like. Like, that was really difficult. This terrible thing happened to me. I'm having to navigate this. I'm going through a shift and my friends are like that with me. But I think in part because, like, we set the standard of being open. And a lot of people are like, I'm tired of everyone acting, like, perfectly polished and, like, not having a real conversation and on that mask. But we have to feel safe in order to take off that mask. Right. Because everybody is safe. So I think that when you're like, what is rich relationships done for me? And there's a lot of financial things I could definitely, you know, talk about moment, but I think for me, number one is just feeling like I've got my people and you're there with me when I'm, you know, up here and you're there with me when I'm down here as well. Because a lot of people have said things to me, me that they feel like, oh, you know, I was a seven figure entrepreneur. @ this moment, I am not. And if I, I'm not that seven figure or six figure entrepreneur, if I'm not known for this signature program and all these things, am I even relevant? Will people abandon me? Your rich relationships are not going to abandon you. When your revenue fluctuates, they don't care. They're actually going to show up more because they know that you need help. And so I, I think it's, for me, it's that that is the most.
- [29:32]
Dr. Shannon Ervin
Precious thing and that's what makes being in business worth it. It's not the, you know, I'm the solo, you know, superhero and I can do everything. It's like it comes down to walking out, this calling side by side with people that you like and you'd go to bat for and whether they're ahead of you or behind you is irrelevant. It's more about walking the journey out. And so that's what I love about the fact that you have this book that's out right now. And I'm going to really encourage my listeners. This is one you're going to want to keep on your bookshelves and go back to again and again and again at each stage of your growth and your business to remind yourself, yourself on which foundation your business is really being built so that you can gain these skills that will last into, you know, the next decade. You, that's being built today. And I think about that a lot. You know, like we were trying to figure out, like, when was the last time we actually saw each other. I mean, we physically five years ago. But I, you know, the second I knew she had a book, I'm like, I'm texting her, I'm like, there. So, so this is what makes entrepreneurship the best thing in the world, is being able to do this in a way where you elevate someone else, they elevate you and you rise together. So I just really want to encourage everybody. The show notes has the link directly to the book. Get the Book. Are you doing the audible a little bit later?
- [31:15]
Selena
No, I'm not. Yeah. I'm just doing the paperback.
- [31:18]
Dr. Shannon Ervin
Paperback right now.
- [31:19]
Selena
So, yeah, support me. And, you know, my goal is to get on the USA Today bestsellers list. Every pre order makes a massive difference. And I would love for everyone to be a part of, you know, this, this big dream of mine. So thank you.
- [31:33]
Dr. Shannon Ervin
Yeah, absolutely. And I'm gonna wrap with this then I'd love for you to comment on it. Like, I think about. I've lived. And you have to. Selena. I know multiple lives as an entrepreneur. I've lived the solo life and I've lived the hustle life, and I've lived the, you know, grinding when the kids go to sleep life. And I've lived all those lives and I've also lived the rich relationship life. And I want to live in a world where everyone gets to experience growth as an entrepreneur side by side through rich relationships. There's no better. I'll. I'll. I'll challenge you if you're going to say grinding is really the answer because I did it and it created burnout and exhaustion and I hated my business. But it wasn't until really this switch got flipped for me that it became like it went from black and white to color. Do you know what I mean? So I just love for you to one last thought as people are rushing to buy this book because they're now understanding that this is what's going to help create the growth. Just another thought as we wrap up about out.
- [32:47]
Selena
Absolutely. I think I really want to underline some of the big ideas, including ones that I had shared before, which are that one rich relationship is more valuable than a hundred casual connections. So everything that I teach is not making your life more complicated and busy. It's about being more intentional and actually really receiving the benefits that rich relationships has to offer. I think a lot of us know people, but we have not unlocked the power of our rich relationships. So I really encourage people to get the book because it's truly a step by step game plan. Oh, the other thing I did want to share with everyone, so this will be like the big final thing is that I'm giving everyone the first four chapters of the book for free. Yeah. So the first four chapters, they're also going. So there's three things I'm giving you. The first four chapters. You're going to get my bundle of rich relationship scripts. Because as people read through the book like early readers, their feedback was like, oh, my gosh, I love these Scripts so much. Because Rich relationships is about communication, right? How do you, you know, initiate? How do you build? How do you nurture? How do you activate, you know, from. How do you, you know, have scripts to get clients in a rich relationships way? How do you get referral partners? How do you get testimonials? How do you say no to someone in a way that doesn't damage the relationship? Right? There's so many. I have over 20 scripts, and these are actual scripts that I have used that have helped me create eight figures in my business through rich relationships. Like that, eight figures is directly from rich relationships. So if you want to see how I do it and get the word for word, you can go to Rich relationships, plural. So rich relationships, book.com/, epic success. You're going to get the first four chapters of the book. You are going to get all my rich relationship scripts, and then you're also going to be entered to win $1,000, because why not not? But you have. You have to opt in by May. May 29, because we're going to be picking the winner on May 30, 2025. And if you sign up later, you'll still get the first four chapters and the rich relationship scripts 100% for free.
- [34:58]
Dr. Shannon Ervin
My goodness. See, this is what I'm talking about. Breathtaking generosity. That is crazy pants. Oh, my gosh. All right, so check the show notes. We'll put that link in there as well. Go buy the book. Like I said, this is going to. There are certain books that I call entrepreneur Bibles, right? I'm a faith girl, so, like, the Bible is the Bible, but there are certain Bibles of entrepreneurship. And this is, I believe, is going to land on that shelf for really developing your business in such a deep, authentic way. And I know we're all craving that. So, Selena, thank you so much for being on the podcast and putting your life's work out in these pages of the. This book, Rich Relationships. All right, that's what I have for you this week. All the links and all the things down in show notes. You can always send me a message on Instagram. Yes, that's me hanging out in there. And of course, if you didn't know, I have a lot of YouTube videos going deep into these topics as well. So if you're not subscribed over there, the links will be down below as well for you to be able to binge watch and listen and really start to uplevel. Love you. You are the creator of your thoughts, and your thoughts create your future. I'll see you on the next episode. Bye for.