← Everyday VOpreneur® with Marc Scott
Everyday VOpreneur® with Marc Scott
The 15-Year “Overnight Success” Truth No Voice Actor Wants to Hear, with Rider
01:05:15
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- [00:00]
A
We should probably just talk about barbecue.
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B
When you're doing something that you love, time literally stands still for you until all of a sudden you're snap back.
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A
There are people who read that and be like, yes, this is the missing ingredient. And there are people who read that and think, this is new age voodoo bs.
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B
He told me, no, you're not ready to give up your career right now.
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A
There's no complacency in you.
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B
Talent is only part of the equation, people.
- [00:24]
A
Everything about the early days of my career should not have worked. I should not have been able to do anything in this industry.
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B
It's always an uphill climb. Like, there's no top.
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A
It will break you if you don't know how to handle it. If you want people to take your email marketing efforts seriously, one of the things that I think you need to do is have your own email address at your own domain. It immediately makes you look more professional and more credible. If you haven't got your domain registered yet, do it at upper levelhosting.
- [00:53]
B
Com.
- [00:53]
A
You can get that domain. You can set up your website hosting, you can set up your email, all the things you need. Check it out. Upper level hosting dot com. Ryder, I sat in on a couple of TV narration sessions that you did at VO Atlanta in the past. That was kind of my first introduction to you. My first opportunity to have a conversation with you was last year at Mavo. Gave a brilliant keynote.
- [01:16]
B
Thank you.
- [01:17]
A
And that's actually what made me want to invite you on the show because I was like, man, I want to talk more about some of the things that you brought up in that keynote, but you also work in my dream genre, which is TV narration. And so I figured now that I've got you for an hour all to myself, I'm going to be so selfish. And I thought we should probably just talk about barbecue.
- [01:38]
B
Yeah, that's a great call. I like what you did there.
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A
When I was doing some research for this and I saw Barbecue Aficionado, I.
- [01:48]
B
Was like, well, that's it.
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A
That's the episode. The dude.
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B
The dude has his own barbecue sauce.
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A
What are you talking about? I love that. Yeah, I. I make a homemade Dr. Pepper barbecue sauce that I put on a lot of things. And when I. That you had your own sauce and you were Barbecue Aficionado, I was like, well, there, that's. We can talk about that for an hour. I'm good to talk about brisket and ribs, dude.
- [02:09]
B
Here's the thing, though. With. With brisket, it's like I would almost Rather give away my voiceover secrets.
- [02:18]
A
Than.
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B
Give away the successful, you know, final, like, tweaks that you have to come up with. Yes. Because, I mean, because it's a little bit of everything. And you know that if you, you know, it's everything from, like, how long it rests for versus how long you. And I don't know if you do this or not. Do you salt it and brine it ahead of time?
- [02:38]
A
I do not.
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B
See. I do. I do. And I've got it down to like a, like a secret, like how many, how many hours I salt it for. And I, and I learned my lesson the hard way that you're. Then you're supposed to wash the salt off because otherwise it's disgusting.
- [02:54]
A
Yeah. That's nasty.
- [02:55]
B
Yes. Yeah.
- [02:55]
A
It's like when you're making bacon, I do my own homemade bacon. Right. I get the pork belly and cure it and then smoke it. And yeah, if you don't, if you don't wash the salt off, it's. You're not going to have enjoyable bacon at all. But let me ask you the question that my family asked me, because I, I will do, particularly in the summer, I love having family barbecues. And I'll bring over, like, cousins and aunts and uncles and like, bun. You know, there's like 30 people in my yard and I'm smoking literally like 35 pounds of brisket and ribs and pulled pork, doing all the things. Right, right. And when my family gets here, almost every one of them asks me the same question. As much as they love it, and they absolutely come and eat all the food. They're like, what is actually wrong with you that you will sit by the smoker all night long? Because, like, a good brisket, I mean, I can sit out there for 16 hours. 16, 18 hours on a, on a big full size brisket. Right. A good sized pork shoulder. I mean, you're sitting out there for 18 hours easily. And they're like, but what is actually wrong with you? Like, why do you do that? What possesses you to do that?
- [03:54]
B
How old school are you in the fact that, like, are you like, are you putting, like, logs on the fire or what are you doing?
- [04:00]
A
I do both. So I was a pellet guy for a long time, but a few years ago, my wife got me an Oklahoma Joe stick burner. So it's not like full size, but it is. I do put. I went and got cherry wood and I chop up cherry wood and put sticks in to burn. And so I am literally sitting there managing a fire all Night long. I love it.
- [04:22]
B
See, that does not give me any joy whatsoever. Me, Me, I'm a rec tech guy. So I have the Rec Tech RT700. They call it the Bull. And it is, it's a pellet smoker. Right. And dude, this thing's so hardcore that it, you know, like it has an app.
- [04:38]
A
Totally runs off your phone.
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B
Yeah, that runs off my phone that I can literally, I can roll over at 2 o' clock in the morning and check my internal temperature, check my, you know, my ambient temperature and all that stuff and make sure that it's running the way it needs to. Then I go right back to bed.
- [04:53]
A
Ask Siri to make you a brisket.
- [04:54]
B
Yeah. And I wait and I wait for it. Like sends me an alarm when it gets to, you know, the dreaded stall temperature that, you know, that most people aren't even aware of, if they're not, you know, into, into cooking briskets like this, at a certain point, it stops getting any hotter unless you do something.
- [05:15]
A
Yep.
- [05:16]
B
Right. So that leads me to ask you, how do you get over the stall?
- [05:22]
A
So that's usually around the time that I will wrap. So I, I will tell you as, as much as I love sitting out with the stick burner, there are some nights, particularly cooler nights, when I'm like, okay, I want to put it on the stick burner because it's a totally different flavor, right? Completely different flavor. But then when I hit the stall and then I can wrap and then I will flip it over into the pellet smoker.
- [05:46]
B
Oh, you go from one to the.
- [05:48]
A
Other, turn the heat up a little bit. Then I can go lay down for a couple hours, you know, get a couple hours of sleep. Well, it does its thing in the pellet burner. And then I've got, I do have an apple. I'm a meter guy. I don't know if you're, you know, meter thermometer.
- [06:01]
B
I have, I have those two. Yes, that's.
- [06:03]
A
I've got that thermometer that, you know, redundancy is important. Yes, yes. You know, the smoker's too hot, the smoker's too cold, the temperatures cross this threshold or whatever. Yeah, right.
- [06:13]
B
So. But I knew, I knew I liked you. I just didn't know why.
- [06:18]
A
I. There's. It is so much fun. I don't, I don't know what it is about it, but man, I will sit out there on a nice summer night especially. I will get out there like 8 o' clock at night, get the fire going, I'll sit Out there with my iPad. I'll pick a show, I'll watch the Fast and Furious movies or something and I will just sit there all night under the stars, keeping a fire going. And then usually about six or seven o' clock in the morning, if I timed it out right, that's usually when a full size brisket for me will hit that point where I can wrap it and flip it. And then I'll go to bed for a couple hours, get up and then start making all the sides and everything like that. But oh, I love it.
- [06:50]
B
I had a magical experience recently smoking a brisket. And it was at Christmas time and last minute we decided we were going to do the, the brisket thing, right? So I like, I ran into the. To the local, we call it, it's a fresh market here. I ran into the fresh market and I was like, I need a, I need a 18 pound brisket. He's like, yeah, no, it's like, you're not, you're not getting that on, on freaking the, the day before Christmas Eve. And I'm like, what do you mean? He's like, we do have some prepackaged ones that we put out like an hour and a half ago. There might still be a couple out there. I was like, holy. So I ran and sure enough, there was one. One left. I had the last brisket at our store. It was only a 10 pounder. Okay, so by the time you're done, you know, chiseling off all the fat and stuff, you got seven and a half pounds left, right? And I threw that bad boy on and I put them on at 10, right? And I went to bed. And I don't know if it was all of the Christmas beveraging that we did or not, but I slept through the whole night. I slept through all the alarms on my phone, right? I woke up at 6 o' clock in a freaking panic, right? And I was like, oh my God. You know, like not once did I mop all night long. I just skipped over all of that. I didn't rap. I was wicked. I was like, oh my God, it's gonna be a hockey puck. What's going on? So I immediately jumped out of bed and ran out to the smoker. I looked like an absolute wreck. And it was perfect. It was 2:04 and it had gone through the stall all by itself. Now I normally pull at 202, but I was like, okay, 204 is absolutely acceptable for what I just went through. Yep. What do you normally pull at?
- [08:43]
A
Usually I will pull actually A little sooner. I'll probably, probably pull around 198, 198, and 200. Because I know on a full size brisket especially, it's going to go to. Well, it's while it's resting, right. If you, if it's wrapped while it's resting, it's going to go another couple of degrees or whatever. But I, My, My favorite experience was in Covid, actually in 2020. So I had been smoking briskets and stuff for a couple of years, and my, My butcher knew nobody ever.
- [09:07]
B
I love Covid. Covid was the best.
- [09:09]
A
Well, so in Covid, what did everybody do? The whole world went out and bought smokers, right?
- [09:14]
B
Yeah.
- [09:15]
A
So I'm going into the butcher on the weekend to pick up something, and every time I go into the butcher, there's another guy who just got his first smoker and he's just about to do his first brisket, and he's asking the butcher all these questions, right? And the butcher would be like, go talk to that guy. And they would point to me and the look on the face of these guys when I would say, okay, well, that size brisket, you're probably going to be about 16, 18 hours, give or take. And then all of a sudden they're like, I don't. I don't think I want to do this anymore.
- [09:42]
B
Can I pay you to cook it for me?
- [09:44]
A
Yeah. Like, they thought they were just gonna throw it on a couple hours and away you go. But, yeah, there's definitely a commitment that is involved. But now I'm into all of it. Like said, making my own bacon. I'll go out and buy 30 pounds of pork belly and cure it in the fridge. My wife hates that week.
- [09:56]
B
That's impressive, man.
- [09:57]
A
There's no room in the fridge whatsoever. But then I'll cure it for the week, smoke it, slice it all up, package it, put in the freezer, and, you know, got a couple months worth of bacon. And I don't know, when you've had, I think particularly with bacon, when you have had your own homemade bacon, you will never buy a grocery store bacon.
- [10:18]
B
How long does 30 pounds of bacon last you?
- [10:21]
A
Probably not as long as you would think.
- [10:25]
B
Most importantly, have you had your blood checked recently for.
- [10:28]
A
I'm actually, I'm actually pretty good. And I think it's probably because there's not nearly as much crap in my bacon as there is in the grocery store bacon.
- [10:34]
B
Maybe. But you're probably right.
- [10:36]
A
I. I knew, I knew we could talk about barbecue and we would have Some fun there. But I, I, I suppose there's probably some people who are going to be listening to this who are going to want to, gonna want to talk about it.
- [10:44]
B
They want their money back already.
- [10:45]
A
Yeah, yeah. There's a few guys that are taking notes and they're, they're gonna be, you're gonna be. I'm gonna brine now. I'm gonna try one. I'm gonna brine one because I've never done it. You're not the first one that's mentioned it, so I'm gonna have to play around with that. But the other thing that I thought was interesting about you was, was when I went onto your Instagram, I was like, hang on a second. Is this guy a voice actor, like legendary, A class voice actor doing all the things, or is he actually a horse guy? Because I think there was probably about 10 or 15 horse pictures for every voiceover related picture that was there. And I was like, there's gotta be a story in there.
- [11:17]
B
So it's weird, man. Instagram has changed so much in the last couple of years.
- [11:22]
A
Yeah.
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B
And I was actually having a conversation with an Instagram coach the other day just about this, because I was just about ready to throw in the towel because it just kind of sucks these days. It doesn't matter what you do, you get very little engagement.
- [11:41]
A
Yep.
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B
Right. And for the longest time, you know, a lot of what I would share would be like a behind the scenes of some project that I've voiced or whatever, whether it be, you know, a TV narration or a promo or a trailer or whatever. And even that stuff, which used to be like the, that was the grand slam homer, you know, for VO talent, you get, you get really good engagement on that. And nothing was sticking. And I was getting frustrated. So you know what, I just said it, I go, I literally, I just linked my Facebook page to my, to my Instagram page and everything just filters from one to the other. And so that's why, you know, Facebook is supposed to be really mainly about what you do. Personally, I don't have a professional page.
- [12:23]
A
Yep.
- [12:23]
B
You know, I don't have a hey, go follow bike. I don't do that. And so to answer the question, yeah, I think I'm equal parts voiceover guy, equal parts horse aficionado. It's weird, you know, as, as a 56 year old dude in the second chapter of my life, first chapter was 25 years of morning radio all over the country. And now I'm 20 years into this. It's like I, I'M I'm being pulled into writing another chapter.
- [12:53]
A
Yep.
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B
And you know, and I believe that that chapter is going to have something to do with storytelling and horses. Just, I haven't put it all together yet.
- [13:03]
A
I think it's fun because I think our default is often to talk about what we do. And I think by extension often what we do is how we associate who we are. And I don't think that's always accurate. Right. I mean, yes, you're a voice actor, that's part of your story. But I mean, you can tell if I didn't know you at all and I was looking through and watching some of your reels and stuff like that. Like I can tell when you're on your farm, when you're with your horses, when you're doing with your animals or whatever. Like you just, you look so happy, so like so at peace. Right? Like you can, you can see that.
- [13:40]
B
I like sweat in the dirt and.
- [13:42]
A
Yeah, my, my horse poo. Yeah, my, my 13 year old daughter, totally horse crazy, like completely totally horse obsessed and she has to get volunteer hours for school and one of her.
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B
So what are you gonna do? Send her down here for three months? What are you gonna do?
- [13:57]
A
This is what she does. One of her teachers has horses and boards horses for other people and she can't keep up with everything. And so my 13 year old daughter is getting volunteer hours by shoveling horse crap for one of her teachers at school. And she literally, it is like the highlight of her week, like when she is there and she's in the barn and she's with the horses and like she like. And I'm like, show me any other 13 year old kid that wants to spend their time shoveling horse crap. Right? But she is absolutely in her glory, the joy that it brings her to be around those animals and just.
- [14:29]
B
And you know what the beauty of that sport is? The beauty. I'm sorry to interrupt, but the beauty of that sport, you being a father of a daughter, right. Is that there are no dudes in the sport. So it's like you'll never have to worry about that. Like it's like, you know, like she's not in, she's not, you know, in a play, she's not in, you know, sports or whatever where there's always dudes. There's no dudes and horses. I tell people all the time, I'm like, like, like my son is, you know, 11 years old and he's been riding since he was five and he is amazing. Nice. On a Horse. Now, we don't do the, like, the competitions and the competing and the showing and all that fun stuff. We just ride. Yep. That's what we do. We go off into the forest and just try to get lost.
- [15:07]
A
Yep.
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B
But for like a young man, you know, like man getting into horsing, like, literally you'd be the one boy for every 100 girls, you know, so if you were like a 13 year old playa, that's. Yeah. I'm just saying that's where you should go.
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A
That's where you should be going and hanging out.
- [15:27]
B
That's where you should be going. But the beautiful part of her being into this sport so early is that she is going to, for the rest of her life, know what happiness feels and looks like, and most importantly, what hard work is.
- [15:41]
A
That's the thing for me is the work ethic. Right. Like, I, I just, I have so much respect. And for her, she's just, she's not even doing it as a job at this point. Like, she would love to find a job somewhere and do it, but she, she just goes and does it on her Saturday because she just loves it and she's not afraid to work hard doing it. And I mean, there's a lesson in there for all of us, I think, when it comes to finding something that you love to do and you never work a day in your life, kind of that, that whole philosophy. Right. There's. There's probably something in there for all of us.
- [16:11]
B
Yeah. You know, and it's the correlation to me in voiceover is that in the beginning of my career, it never, ever. It didn't feel like work. Yeah. You know, it was just something that, like hours would disappear.
- [16:22]
A
Yeah.
- [16:22]
B
You know, and it's like when you, when you're doing something that you love, time literally stands still for you until all of a sudden you're snapped back into it. You're like, oh, my God, where did seven and a half hours go? That used to be, for me, like, when I was young and I was playing guitar, you know, I started playing. My dad played guitar. So I was like, I'll be like that. So I started playing guitar when I was, you know, seven, eight years old. And, you know, it was. That was the first chapter of my life, you know, was literally playing guitar eight or ten hours a day. And it eventually paid off and I got to play with the Foo Fighters and God, smack, like literally on stage with them, which was freaking amazing.
- [17:01]
A
Yep.
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B
You know, so I don't know. I mean, it's like I, I just, I feel like anything that, that you love, like, if you're ever questioning, like, do I really love this? Or like, is this just something like that I'm doing? Right?
- [17:14]
A
Yep.
- [17:15]
B
The, the answer is, the answer lies in does time disappear when you're doing it?
- [17:21]
A
That's good. Yeah. It's so true. I get like that sometimes when I go out into the workshop and I start playing around with in the wood shop and you know, my wife comes out eight hours later, she's like, are you planning on eating today or. That'd be a good idea. I should probably do that.
- [17:37]
B
I should probably do that. You know, it's funny as, as a 56 year old man, it doesn't happen that much for me anymore, but it literally just did. Recently. I'm launching in February. Not sure when this is going to air, but in the first part of February, I'm launching literally the world's first voiceover coaching app. Like, literally you can coach voiceover wherever you are. You know, if you're standing in line, you know, if you're waiting to pick up your kid at school, you know, literally you can coach from your phone. And it was one of those things. It was one of those things that a year ago was a dream. Right. And it was on my mission statement for an entire year. You're going to do this. This is going to be the year. Blah, blah, blah, December came. I hadn't done it yet, so I lit a fire under my ass and created well over 10 hours of content that we're going to be going with live, like right away. And so it literally was a dream that became reality all in the span of like six to eight weeks. But the coolest part was I got that feeling. Yeah, time too had nothing to do with it. It's like I was just in the zone. Like, I just, I'm sharing my knowledge, my love, my this, all of this passion for this craft, you know, with people that I normally can't work with because I'm too busy.
- [19:01]
A
It's nice when you find that thing. The only thing that stays the same in voiceover is everything changes. Trends change, reads change, rules change. What was booking yesterday may not be what's booking today, may not be what's booking tomorrow. The same goes for your marketing. Things are always changing, always evolving. And if you want your marketing to be effective, you've got to stay on top of it. And that's where Veopreneur.com comes in. I've got resources there for every voice actor at every level free resources like this podcast, free advice Friday and downloadable guides and premium resources like workshops, masterclasses and private one on one coaching. All of them designed to help you become a more confident and effective marketer and keep up with the marketing that's working today. Check it out. Your guide through the business of voiceover is veopreneur.com that's veopreneur.com. now back to our show. I want to go back to the early days because you said that you felt this in the early days of your career too. I want to go back to the guest bathroom. Yes, tell me about the guest bathroom. In the early days, we had this.
- [20:15]
B
House not too far from where we live now. And it had this, you know, this, this upstairs sort of like, I don't know, I guess you'd call it like a second living room area. And it had a bathroom off the side. And you know, to me, back then, I didn't know that. I didn't even know what voiceover was.
- [20:34]
A
Right?
- [20:35]
B
You know, we're talking, this was like the early 2000s, you know, and it was just an idea like get a microphone, talk into it. And you know, for me, coming from the world of radio, back then, in the beginning, it was more like doing radio commercials or it was doing radio imaging. Right? But I mean, it was just the jankiest setup you could possibly imagine with the cheapest of. Right. And you know, but it was the start. It was the. It was. And that's the thing, everybody, you have to start somewhere. And one of the things that I always like to coach the people that I work with on a daily basis is that the reason why you're paying me, the reason why you're paying Mark Scott, right. Is for us to share with you what worked and didn't work for us back then so that you can skip A through F and go straight to.
- [21:27]
A
G. I've said that so many times. I've already made all the mistakes. There's no reason for you to do that now. I've already been there, done that. Let me show you how to skip that part.
- [21:36]
B
Right. Exactly, exactly. So for me, that room, I remember the carpeting, it was this Berber, right? In the guest bathroom, not in the bathroom, but in the main room. And it felt weird on my feet. And directly below us was the kitchen where my wife was always listening to CNN all fricking day, the TV blaring. And I'd constantly yell down to her, like, did you turn that down? But that was the start. That was the beginning of it all. And it doesn't, in retrospect, feel all that special. But at the same time, I know how special it was, because we get deep here. That was placed on my heart by God, Like, I didn't know what was going. And that's the thing. Like, a lot of times it's presented to you, it's given to you. You don't even know why it's there, you know, and that's what voiceover was to me. And that's why to me, to this day, I hold it with such, you know, admiration and respect and love. You know, I never take this game anything but seriously. Like, most of the time, you see me bouncing around the hallways of a, you know, of a Mavo. Mavo. How the hell we pronounce it? Mavo. Or a VO Atlanta. I've always got my game face on, you know, like. Like, because I take it very seriously, you know, but that's just one side of me.
- [23:05]
A
Everything, literally everything about how I started in voiceover is the wrong way to do it. Like, it never should have worked, right? I. I was a rip and read radio guy. That was the extent of my training. You know, you walk into the radio station half an hour before your shift, and there's a stack of local commercials there that you're literally just rip read onto the next, on to the next, right? That was the extent of my training. I was recording in my living room acoustically, like, literally the worst place. But it's the only spot that I had in the apartment that I lived in. I bought an EV RE 20 microphone because that's what they had at the radio station. Well, now I understand that that's like pretty much the worst voiceover, the worst voiceover you can ever have, right? Like, everything about the early days of my career should not have worked. I should not have been able to do anything in this industry. But I was sure I was moving in the right direction. And I think that that's important for people because I think sometimes we put too much emphasis on trying to get it all out of the gate. I'm trying to get my whisper room or my studio bricks or my fan, you know, my neumann or my416. I'm trying to get everything immediately before I start. And I mean, if you can do that, I guess, great. But I mean, if I can start the way I started or if you can start in a guest bathroom, right? Like, maybe you don't have to quite have all of those things. Maybe the most important thing is that you just get going where you're at and incrementally improve every day.
- [24:33]
B
Yeah, well, I said this at the. At the keynote address at Mavo, and it was, you know, you got to show yourself grace, because all of it happens in the time and in the doing, and there's really not much that you can do, you know, except invest the time and do the thing right. And you can't rush it. And that's the thing, is a lot of people that get into voiceover want to rush it, and they want to. They. They see the success of the people around them that are leading the way, but yet they. They don't see the 15 years that it took to get there, you know, or the 20 years that it took to get there. And, you know, I get it, you know, because most people getting into this are grown ass adults who have grown ass adult responsibilities that, you know, like, legit. They. They're sick of doing what they were doing and they want to do this. And a lot of them are really talented. Yeah. You know, but it's. I hate to say, but, like, talent is only part of the equation, people.
- [25:33]
A
Yep.
- [25:33]
B
Doesn't matter how good you are. It's only just a tiny little fraction of the equation.
- [25:37]
A
It's so true. How many years did it take you to become an overnight success?
- [25:42]
B
15. I was. I would gauge it all on, like, when did you. When did you book your first promo?
- [25:47]
A
Okay.
- [25:48]
B
Like, to me, like, because that's, like, that's when. When I joined the paradigm roster in New York and booked Bellator MMA on Spike tv. That was the beginning of the snowball effect.
- [26:04]
A
Okay.
- [26:04]
B
You know, because there's something that happens like, when all of a sudden you become a thing. People want more of the thing.
- [26:11]
A
Work begets. Work is the right.
- [26:14]
B
Yeah, 100%. And a lot of times, and I don't know if this is synonymous in everybody's profession, like, whatever you do today, I don't know if this. I don't know if this is going to resonate with you. But for those that are coming from the broadcast world, from. From radio, it's weird where, like, in the beginning, my first job, I was getting paid 11,000 bucks, okay? And at the height of my voiceover career, I was making a quarter of a million dollars. Okay. And when I finally left voiceover, I was making 80 grand because the industry just went, you're not that much better than you were in the beginning. From year one to year ten, you're not that much better. It's like, incremental. But what's Weird is that now all of a sudden, they're paying you for your tenure, for your experience. Right. So it's like I look back and I go, well, it was very synonymous in voiceover. Like, I didn't get that much better from year one to year ten. But what's interesting is that, like, all right, then I started, you know, I started generating some income and. But from year 10 to 15, that's when all of a sudden stuff just started happening, you know? And again, like, I look back and I go, well, I'm not that much, but yes, you are. And you're. And you're getting paid. You're getting paid because of the reputation that you've built.
- [27:41]
A
Yeah. I think the 15 years thing is really important. And you had mentioned that in Mavo, and that was one of the reasons why I wanted to bring it up, because I'd made a note of that in Mayvo, because I will talk to voice actors who are, you know, I'm on my second year, I'm on my third year. What the heck? Why am I not doing, you know, playing at this level? Why am I not signed by Atlas? Why am I not doing whatever? And I'm like, because you're, you know, on your third year. Like, and I'm not saying that you can't. That there's not going to be a situation where somebody's going to come in and they're just going to have it, you know, they're going to be the it voice in the moment. That's exactly what everybody's looking for. Whatever. But more often than not, this is something like anything else that just takes hustle and consistency over time, and you need that, that time for work, skill, connections, relationships, et cetera, to compound.
- [28:31]
B
Right.
- [28:31]
A
To get you up to that next.
- [28:33]
B
In the other business world, they call it proof of concept.
- [28:35]
A
Yeah.
- [28:36]
B
You know, and your proof of concept in voiceover, you know, comes like, when you show your real. Not your demo, your real. What did you really do? You know, when. When push came to shove and you had to perform and you did. What did it sound like, you know, and most importantly, did they come back for more?
- [28:53]
A
Yeah. Tell me about, you know, you talked about, you know, the first so many years you're building up, and then you hit the point. It's like you hit the zeitgeist. Right? You're. You're. You're the voice, you're the guy. You're reliable, Everybody knows you. Your name is out there. You obviously have the ability to do the thing and do the Thing. Well, the next block of five years after that, how do you maintain. How do you. What do you do so that you stay at that level rather than slowly drifting down the backside of the mountain? And then one day looking up and realizing I'm. I'm not up there anymore. How do you. How do you keep it going?
- [29:32]
B
Well, I think that's going to be very. That's going to be a personal answer for everybody in that situation. Right. What's weird is that I think for me, I just never. I never really realized that I was there. To me, it's always an uphill climb. Like, there's no top to this. You know, there's no peak that you get to and you climb on top of and you're like, yeah. Like, literally just this week, 20 years in, I had a first, you know, and it's just neat to know that even after 20 years, like, I just landed my very first promo for NBC's Today show for the upcoming Winter Olympics.
- [30:11]
A
Nice.
- [30:12]
B
Out of the blue, you know, I auditioned for it, I booked it, I won it.
- [30:15]
A
Blah, blah, blah.
- [30:16]
B
That's great. I still get giddy over that.
- [30:18]
A
Yeah.
- [30:19]
B
You know what I mean? So it's like, I believe that. So there are certain. There are certain people out there whose personality, you know, can't handle having to work right. And earn all the time and prove, you know, like, for a lot of years, my New York agent, Matt Ambrosia, he would come to me like, hey, man. Like, I know that you probably shouldn't or don't need to be auditioning for something like this, but. And I'm like, yes, give it to me.
- [30:51]
A
Give me all the things.
- [30:52]
B
Well, because, like, he's. I'm kind of auditioning for my own job.
- [30:56]
A
Yep.
- [30:57]
B
Which is something that, you know, like this. When they work with you, they know who you are. They know what you do, what you can do. Right. But part of the process sometimes is you still have to audition, you know, sometimes you still have to audition for your own job. And I think that's what separates me from a lot of other people out there where I'm just humble. I'm just like, dude, totally get it. You need me to prove that I. That I'm the right voice for this campaign. Let's go.
- [31:22]
A
You don't get to a point, or you don't allow yourself to get to a point where you just get comfortable and settled in. It sounds like you're not. There's no complacency in you.
- [31:30]
B
No, not really. I'm just an Antsy mother. That's what I am. It's strange. Even just this last year, I felt myself getting comfortable, and I didn't like it. I didn't like it. I'm a doer. I'm a shaker. I want to keep moving. I want to keep challenging myself. But I also realized you only have 100% of yourself that you can give, you know? And so I had to, going into 2026, make some changes, which is one of the reasons why I created the app, because I couldn't give as much of myself as I wanted to. I don't know if you work your voice as hard as I do, but there are days where three or four o' clock hits and there's not much left because I've worked so hard. And so I've honestly had to pull back on some of the coaching. I only coach one hour a day now. I used to do two, which is a lot. I mean, that's freaking eight hours a week, you know, because I take every Friday off. That's one thing that I instituted about three years ago. Fridays are my days, or at least they're supposed to be. But let me, in the event that Ford Motor Company calls and says, hey, man, we have 35 tags for you to read, I'll be there. I don't care if it's my day off.
- [32:53]
A
Part of the beauty of what we do, though, right? The freedom and flexibility to make those kinds of decisions. Take the day off when you want to take the day off, but then, hey, if something comes up, no problem. I'll do the thing. Still, that freedom and flexibility is nice. I know early on in your career, or at least if I understood correctly from some of the research that I was doing. Early on in your career, when you were trying to figure some of this stuff out, you wrote a letter to Joe Cipriano. An actual letter.
- [33:23]
B
I wish I still had it, too. I really, like, I am such a pack rat. I have some of the dumbest stored around in drawers and stuff back here. But for some reason, that letter disappeared. But what Joe did for me back then was set the bar in all the ways. Meaning, like, what a professional looks like and sounds like, how he acts and presents himself to the world, who he is as a person, Right? And ever since then, he took the time to handwrite me back on more than one occasion. This is, you know, like, think about how many times we're annoyed because we have to email somebody. But he had to write this and send it back to me with, like, legitimate Life changing advice where he told me, no, you're not ready to give up your career right now. It would be stupid of you to do that. And so to this day, every time I see him, I'm like, thank you, Joe. Thank you, Joe. Because I know that I wouldn't be where I am in this moment, right now with you today, had he not nutted up and said those words.
- [34:38]
A
So let's turn the tables. It's a few years later. You're the guy who's achieved amazing success in your career at this point. You've had incredible opportunities in trailer, promo, commercial, narration, all the things. And there's a voice actor who decides that they're going to write you a letter like you were writing to Joe. What's your advice back to them?
- [35:05]
B
I think we kind of touched on it a little bit earlier and that is that you can't rush this. And the analogy that I like to play out is that you're playing chess against God every single day, right? So you make your move, he makes his move. You make your move, he makes his move. The problem is, most of the time when you make your move because you're so excited to make your move, it's going to take a long time for him to make his right. So to me, the biggest advice to share with anybody getting into this is that if you are a control freak, type A, this might not exactly be the profession for you until you can tame that. The only reason why I'm good at it now is because I had to be that person for 20 as a morning show host, the guy directing all the chaos. I had to be a control freak. And then once I got into voiceover, I learned that I can't control anything. Anything except for what I'm doing right now right here on this microphone. So that's a lesson that a lot of people getting into voiceover. They don't want to hear it. They can't hear it because they're not ready for it yet, because they're not old enough yet. They don't have the wisdom for it yet. They have all the other stuff that we talked about the beginning, like the talent being one part of the equation. Oh, man. But patience. Be patient, grasshopper.
- [36:43]
A
So much of this is completely out of our control. And, and you're right, it. It will break you. It will break you if you don't know how to handle it. Because, okay, take agent auditions once you've sent it back. The agents involved, the casting directors involved, the advertising agencies involved, the clients are involved. You have, you do not have a seat at the table in any of those meetings or any of those conversations. Does it, does your audition get listened to? You don't know. Does your. Did you, you know, were you in the top 10, the top 100, the top five? You don't know. Like, so much of it is just completely outside of your scope and your control and that I've seen it break people because you don't know. And so all you can do is, like you said, it's what you're doing in front of the microphone in that moment with that script and how you read it, interpret it, play it out, whatever. That is literally the only thing. I mean, obviously you have to be proud of yourself.
- [37:40]
B
Yeah, you have to be proud of yourself in the moment and you almost have to be your own best cheerleader. Like, there's times where if you were to go back and you listen to my outtakes, you'll hear me going, dude, that was great. Nice job, Ryder. You killed that audition. Like, I literally say that out loud because there's nobody else around that's going to do that for you.
- [37:58]
A
One of the reasons why I really wanted to have you on the show was because a big part of your keynote at Mavo had to do with something that I think is one of the most essential ingredients to success in this industry, but it's also one of the least talked about and that is mindset and attitude and how much that plays a role. And you can have award winning demos and you can work with the a list of coaches, but if your head game is not where it needs to be, it really may not matter. And you really spoke to that and I think you spoke to it in a very powerful way. Tell me more about that because I think there are lessons in that that we all need to learn.
- [38:47]
B
First, I want to know what you remembered. I want to know what stuck out to the point that you were like, all right, we need to come back to this in a few months.
- [38:55]
A
Because just the fact that you addressed it, I think is so much of it. Because it's so often it's about work with this coach, work with this demo producer, apply to this agent, go on this casting site at this level. That's the advice over and over and over again. And there are a few people that are sitting down and saying, and by the way, while you're at it, right, you got to learn how to get your head checked.
- [39:20]
B
Yep.
- [39:21]
A
You've got to have confidence. You have to bring gratitude. Your attitude is going to make so much of a difference. Because if you deliver an amazing performance in a session, but you're a dank, guess what? Nobody's going to remember your amazing performance tomorrow. Right? Like, and so this idea of. Of, I guess, just having that confidence and having that mindset, that mentality that you bring into the booth, you know, you said you have to believe in yourself, right? You have to be your biggest cheerleader. I think we miss that part.
- [39:55]
B
Courage, man. You need two types of courage. The courage to get started and the courage not to quit. Right? And the not to quit part, that's every day for the rest of your life, right? So the quote that I share with Everybody is that 90% of the things in life that we fear never even come true. That's from Napoleon Hill, and it's proven to me time and time again. Because you're always worried about something, right? I'm worried about this. I'm worried about that. Well, if you were to go back and you were to look at all the things that you've been worried about in the last week, how many of them actually came true? How many of them were actually something that actually reared its ugly head? The answer is probably zero to maybe one. But we live in this constant state of afraid, right? And it's almost as bad as the people in the beginning of their careers who live in this constant state of scarcity, Meaning they're afraid to invest into all of the things that you need to freely, abundantly invest in, too, so that you can be successful at this. You know, like, if you're going into it with the mindset of, well, I'm just gonna do everything as cheaply as I possibly can. Well, guess what's gonna come of that.
- [41:16]
A
Yep.
- [41:17]
B
You know, you're. You're so.
- [41:19]
A
I just.
- [41:19]
B
I tell people all the time, I'm like, this, dude, this is from the business side of things. The entrepreneurial spirit that should exist within you is that this is fun. You're building your own business, right? And if you're building your own business, you're not supposed to skimp. You're not supposed to take shortcuts, right? You're supposed to do everything right? Starting with your mind, right? You cannot walk around every single day, you know, afraid, you know, to get in the booth, afraid to work with a coach, you know, afraid to try source, connect out and get that up and running in your booth. Like, I'm not kidding you. Like, in the last four months, I have learned so much new, okay, Producing the VO Life Coach app. Oh, my God. I have had to learn how to use open broadcast software. I have had to use learn how to use Final Cut Pro for editing. I have all of these stinking apps, you know, that I have to use to put captions up and all of this stuff. Right. I'm still challenging myself after all of these years to learn and not be afraid of the learning.
- [42:43]
A
You mentioned Napoleon Hill. Have you read Think and Grow Rich, I'm assuming?
- [42:47]
B
Oh yeah.
- [42:48]
A
There are two kinds of people in the world. I think there are people who read that and be like, yes, this is the missing ingredient. And there are people who read that and think this is new age voodoo bs and they toss it to the side.
- [42:59]
B
Right.
- [43:00]
A
It was a great book. It. And, and I tell you, that book was part of what brought me out of a. I did not. My mindset was not in the right space when I first got started in this industry.
- [43:11]
B
And there were back here somewhere.
- [43:12]
A
I'm looking, yeah, I've got it over on my. Got a copy of a well read copy over on my shelf too. But you know, a few years ago I ran a mastermind group and I wanted to do a book with the group. I wanted everybody to read. And I had chosen Carol Dweck. Are you familiar with Carol Dweck? And she teaches mindset. There' the abundance mindset, the scarcity or the growth mindset and the lack mindset. Like she teaches those two mindsets. And nobody wanted to read the book. And I was like, and that tells me everything that I need to know right there. The fact that you won't even sit down and read the book, that's crazy. It really does. I would be the first person to tell you that. Geez, now I got to stop and think about how long ago it was because it was probably almost 20 years ago, which makes me uncomfortable.
- [43:59]
B
What did you came across the book that.
- [44:00]
A
I came across the book. But I would be the first one to say that when I, when I first came across it, I thought like, okay, this is just ridiculous new age voodoo. But when you actually allow yourself to be open to some of that, as a man thinketh. James Allen was another great one that I read. And it really does help you understand how much that mentality, the mentality that you walk into the booth, you walk into the booth thinking, okay, here we go, another agent audition. Or do you walk into the booth thinking, oh, I'm gonna crush this. Like just that.
- [44:31]
B
Yeah.
- [44:31]
A
And the state that it puts you in. So let me ask you another question then.
- [44:36]
B
Sure.
- [44:36]
A
Because you seem like A pretty happy, pretty, pretty positive guy. You've got the mindset game going on, but I'm guessing that you are human. And every once in a while there are days when you're just not feeling it and when you're playing the game at the level that you're playing. It's not like you can just keep taking mental health days or whatever it is that we do these days. Right. So what do you do on those days? How do you change your state? Or like, what do you do when you're just, you're not feeling it or you've had a bad day or something's gone wrong, negative circumstances, whatever. But you know, I've got to show up and I've got to perform, you.
- [45:12]
B
Know, and, and that happens, I would say, almost daily. Do you remember before when I was telling you like, like I was starting to feel comfortable last year and I, I knew that because it was hard for me sometimes to go back after lunch and go for that second round of auditions, right. You know, or that third round, late day, you know, like at 4 or 4:30 in the afternoon. The ones that come in, they're like, hot rush, gotta be done like right now, within an hour. So, you know, it's the internal dialogue that happens in those moments for you is the exact same that happens for me. Although I think that for the people that are newer into the equation, they appreciate whatever auditions they can get, whatever opportunities they can. Like, first of all, let me just say this. Like, like I'm, I'm kind of a dick for saying, oh my God, like I gotta audition again at 4:30 in the. Okay, I understand the ridiculousness of that because I do remember, just like it was yesterday, the day when I was scrounging.
- [46:20]
A
Yeah.
- [46:20]
B
To try and get.
- [46:21]
A
So send me something, anything.
- [46:23]
B
So to answer your, to answer your question is. Yeah. I try to remind myself where I was right and what, why I'm here today. It's because of the, and then a whole lot of energy drinks. You know, that helps a lot. Like I skip. I like, I even stop coffee now, but I just go straight to the energy drinks. I just go straight from the packet, just straight out of the packet.
- [46:46]
A
Just the fact that my life is not sponsored by Dr. Pepper at this point is a crime against humanity.
- [46:52]
B
There's no caffeine in Dr. Pepper. No legitimate caffeine. Come on. You're a lightweight.
- [46:57]
A
What are you doing? Monster Red Bull. All the things. What's your, what is your, what is energy drink? What is your poison of choice?
- [47:04]
B
I knew you were going to ask me, and I'm spacing on the name right now, and I don't know why. Celsius.
- [47:10]
A
Okay.
- [47:11]
B
Absolutely love the Celsius packets. And my favorite flavor is the watermelon.
- [47:15]
A
Right on.
- [47:15]
B
Like, it's. It's the jam. But going back to your question about, like, okay, so what do you do on those days, if you follow me at all, on social media, Instagram, Rider, Vos, TikTok, whatever the hell I am these days. OVO Life Coach. Yeah. I've literally had to start a separate. Going back to one of the topics that you talked about earlier, I had to separate my life on TikTok because TikTok's not smart enough to know that people are complex and that we can actually have more than one thing in life that we love.
- [47:47]
A
Yep.
- [47:48]
B
So what I found out was that, like, all of the people that love my horse stuff weren't getting it and all the people that love my voiceover stuff wasn't getting it because it was confusing to TikTok. Horses and voiceover does not compute. Algorithm broke. Right. So.
- [48:05]
A
And therein lies the nugget for the. Or the. Or the seed of the idea of how one day you're going to bring those two and marry them together.
- [48:12]
B
Just not on TikTok, because it's not possible.
- [48:14]
A
Something.
- [48:14]
B
Yeah, yeah, but so. So to answer your question, in those. In those. That's why you write a mission statement. That is why you have a mission statement. So that when you're low, when your energy level is low, when your spirit is low, when you're at that place where you're just like, I just don't want to do it, you pick this up and you start reading and you remind yourself of the mission that you're on, and you're never going to get there if you don't take this seriously. So I was saying, like, if you, if you follow me on social media, one of my biggest things at the beginning of the year was, dude, if you're. If you're not starting this year with a handwritten mission statement saying what you want out of this year and what you're going to do to get it, don't come complaining to me next December that this year sucked because you did it to yourself.
- [49:06]
A
Tell me more about that. Tell me about, you know, a lot of us will set goals. I'm big on setting goals, and I have. I take my goals that I, you know, this is what I want to do this year. Break it down. This is what I need to do in the quarter, in the month, whatever, to try to get to those, some of those bigger goals. Tell me about the, the difference, I guess, between, for you, between goals and mission statement.
- [49:29]
B
Hmm. I use the goals to create my mission statement.
- [49:33]
A
Okay, right.
- [49:35]
B
Because the goals are the things that you want to knock down. Right. The mission statement is the what are you going to do? Part of it all. Yeah. But I was just remembering a quote that I can't, I can't remember who said this once, but once you know what you're destined for, failure becomes impossible.
- [49:53]
A
I like that.
- [49:54]
B
Right. So, like, that's the reason why you write this thing. Right. So the other analogy that I like to use for people that you know are going about their voiceover careers and don't use a mission statement, you're kind of like a ship that's just kind of floating around in the ocean without a port of call. There's no ship out there that just launches without a place that it knows that it's going to. Right. So you have to pick, where am I going in this career? Where am I going to end up three years from now? And you make a mission statement that accounts for those three years. Right. And then you maybe make one that's a little bit longer for five years. And then you make your immediate one for this year. Right. And everything has to be in present tense. I am doing this. I am accomplishing this. This will happen before the year. Right. I actually screwed up my mission statement last year by not being as definitive as I should have been. And that's the reason why I allowed myself to push the creation of the VEO life coaching app off until December. It was on the mission statement in January, but I didn't specifically say, you know what, I should probably have this content done by July. I should probably start working with an app building creator company by September. I didn't spell all of that stuff out. That's why my mission statement for this year is much longer, much longer than it's ever been.
- [51:27]
A
And everything is very clearly spelled out. And I'll tell you, the best years that I've had are those years when I've had a very clear set of goals, a very clear vision of what the year is going to look like. And it's in front of my face every single day. And there is a power in that that I did not believe until the first year that I did it. I think the first year that I actually did it was in 2013. And there was a skepticism about the concept because it was new to me. But by the end of the year, when I had checked off every goal on the list and everything that was put into that vision board, and I was like, okay, there's something to this. There's something to being able to channel your brain and your mind and your energy towards a very clear direction. Right? You're. Your brain will do exactly what you tell it to do. And if you tell it to do nothing, it will do that very efficiently.
- [52:30]
B
Exactly. Put it out there and let the ripples come back. That's what it's all about. People are so afraid to put it out there, and they never actually really get started. They're literally like a hamster just spinning on a wheel, you know? So I'm like, dude, get off the wheel. Like, dive in. Because until you dive in, you're not going to know whether or not you can swim or not. And if you need help swimming.
- [53:01]
A
Call.
- [53:02]
B
The VO life coach.
- [53:03]
A
There's this idea that if you put it out there and then you don't get it right, that that's going to hurt. But at the same time, if I'm going to go down, I would rather go down working towards the thing that I wanted than trying to protect myself from the potential of whether or not something works out or doesn't work out. Right. Like, I want to go down swinging, right? And the thing is, I don't think you do. I think when you. When you have that clarity, when you have that vision, when you have it all laid out in front of you, somehow life finds a way, right? Call it God, the universe, the Spaghetti Monster, whatever it is that you believe in, Right? I think when you have that clarity of vision, that the world will conspire to help you get there.
- [53:52]
B
I don't have the time to. And I don't read as much as I used to, but I have this giant book of my personal book of knowledge and quotes to remember.
- [54:01]
A
Nice. I love that.
- [54:03]
B
And so, like, basically every book I've ever read, when I underline something, it ends up in here.
- [54:07]
A
Okay.
- [54:08]
B
Right.
- [54:08]
A
That's cool.
- [54:09]
B
And there was. There was. I just opened it up and I'm like, all right, somebody's going to need this quote. And I just thought, okay, why not let's just share one of these if I can find it. It was a Norman Vincent Peale quote. But first, I'm going to read you this one. Many receive good advice, but few profit from it. So all the little golden nuggets that you got listening to this today, the question is, you on the other End of this, what are you going to do with it?
- [54:46]
A
Right.
- [54:46]
B
Like, why were you here for this hour?
- [54:48]
A
Yep.
- [54:49]
B
Right. None of it matters if you're not going to actually do something with it. So this is Mark and I encouraging you to actually follow through. Got that?
- [54:59]
A
Yes.
- [55:00]
B
All right. Say something amazing. While I find this quote, I read.
- [55:04]
A
Something off of your website that I want to get into a little bit in the last couple minutes here. This is not your typical coaching where you read a script and then I tell you how you should have read it. In fact, we might not ever read a word of copy. In my personal experience, a small fraction of success in voiceover is about actual performance. Tell us about the app.
- [55:27]
B
Oh, my God. What you just said is so offensive. I'm so offended because I'm not even sure if you believe the words that you're saying right now. But I do believe that it's all about the performance, but most importantly, the choices that you make that lead up to the performance. Right. So for me, when I decide, people ask me all the time, they're like, so you coach promo, right? Because that's what I'm mainly known for. And the truth is I don't. I don't teach promo. I teach commercial acting. That's what I. What I excel at. Because about seven years ago, seven, eight years ago, I had an epiphany that I'd been doing it all wrong, that I was so focused in on the sound and the mechanics and all of that stuff that I was never really connecting with the words or even deeper, the person who wrote the words. Right. And once I once. That changed in me. That paradigm shift happened. All of a sudden, a guy that literally booked no commercial whatsoever was booking it left and right. Right. And so I believe that it's the backbone of every successful voice actors career. You know, you talk about successful businesses. Most of them don't just have one thing they do, you know, they have many different things that they do. And so for us in the voiceover industry, it's genres, right? So, but to me, the one that everybody can benefit from, learning how to stand out in the. What I call the sea of mediocrity, you know, is by learning how to perform better. I don't even remember what the question was. I was all hopped up there.
- [57:12]
A
I want to know more about the app. I want to know more about your approach to coaching, because it sounds like, I mean, that was a quote from your. That I read off of your website, but it sounds like you. Your approach to coaching is A little bit different from a lot of coaches who will sit you down and they'll read a bunch of scripts and give you line reads and tell you this is how you should do it, or say it this way or try it that way, but it sounds like you're coming from a totally different perspective. Is the app gonna come from that different perspective?
- [57:38]
B
Yeah, absolutely, 100%. I mean, here's the thing. When you coach with me one on one, to me, the most important thing is knowing that you're in the right place, mentally, spiritually, physically. Because if you're not, none of the rest of it matters. Maurice Tobias taught me that many, many years ago when I coached with her. And I didn't get it back then until I became a big boy. And then I really realized now it's like I can't come into this booth with a bunch of fricking baggage. You just can't. You have to process that. So the VO life coaching side of it is that is being able to talk to another, you know, somebody in the business, in the trenches, doing the thing, you know, and say, hey, listen, like, I'm having this issue at home, I'm having this issue at my full time job. How can we, you know, get you through all of that so that you can actually be a better performer in the moment? Right. There's many sessions where literally no scripts are read whatsoever, where we're just talking business, talking chops, you know, talking life coaching type stuff. The app, though, that, you know, the app is an amalgamation of my 20 years of experience and there's so many different cool things in the app and different subscription levels and all that fun stuff. But this, literally, you're going to be the first human on earth to see this outside of, you know, the beta testers who've been testing it for the last couple of months. But so hopefully that you can, you can see some of that focused on. I don't know, but it's. It's really cool where, where we've broken it down into this video archive literally has hours and hours and hours of stuff for you to learn from. And then, you know, most importantly, you're coming to me because you want to learn how to actually do this, right? So there's a workout section. This is so cool. I call this the audition ride along.
- [59:31]
A
Okay.
- [59:31]
B
This is where you actually get to watch me in real time audition for the same jobs that you could potentially be auditioning for.
- [59:39]
A
Right on.
- [59:39]
B
Okay. Right. So that you can see how I process stuff. And, you know, I call What I teach the process because of something that you said a couple of minutes ago where there's a lot of coaches out there that don't really empower you with anything besides the wisdom they're giving you in the moment. That's it. But then what do you do? How do you handle that when they're not there is the big question. So since I was like you in that situation where spent all this money and now I don't know what the fucking do with it. Well, I put together a very, very easy to abide by 10 step process to audition with on a daily basis. And if you follow that, there is no human on earth that is going to be able to make the same choices that you just did. And that's how you stand out in the sea of mediocrity.
- [60:37]
A
Coming in February.
- [60:38]
B
Coming in February. Hoping for February 1st launch. We're already live though on Apple, so if you're on Apple, you can go to the Apple store and just search VO Life coach and you can download it and pick a subscription that you're cool for. My hourly rate to coach with me is 200 bucks an hour. Okay. For a lot of people, that's a lot of money. Okay. So I wanted to make sure that there was a tier on this that everybody could afford. I think the lowest tier is the equivalent is less than 60 bucks a month. Okay. And I did that because I can't be available to everybody.
- [61:13]
A
Yep.
- [61:14]
B
Right. But so this is a way where I can at least get out there and we can still work together, you know, face to face. Ish.
- [61:23]
A
Kids these days do everything on their phone, right?
- [61:25]
B
Yes. But soon though, I believe we'll have gone through the gods of Google to get on the Android side of things very shortly.
- [61:36]
A
Right on.
- [61:36]
B
Yeah. But thanks for this opportunity, man. This was a lot of fun and I love getting to know you more and you're a very good host.
- [61:45]
A
When you've got a good guest that knows what they're talking about, it makes it very easy. And that's why I knew I wanted to have you on to talk about some of this stuff because I could tell you, watching you do your keynote, I could tell you're passionate about some of this stuff and you really believe in the mindset, especially in that part of the game that just doesn't get talked about enough. And I would say that if we look at what you've accomplished in your career, that in and of itself is reason for us to pay attention because obviously it's working.
- [62:17]
B
Here's the thing, the thing that people also have to realize is that we're all on different paths and we're all in different times and we all have different destinies. And not everybody is going to be a million dollar earner. Some people are just destined to be a hundred thousand dollar earner. Some people are destined to do this for five or six years and then quit. You know, that's the thing. That's the reality of this profession. What I'm here to try and teach you is that if you stick with it long enough, there's a place in this industry for everyone.
- [62:59]
A
Yep.
- [63:00]
B
You've just got to plan accordingly.
- [63:01]
A
Absolutely. I know you've got a podcast too. Tell us what it is so we can look it up.
- [63:06]
B
Oh, yeah, I almost forgot about my own podcast. Thank you for giving me the opportunity to promote and talk about. We, Matt Baker and I and Mandy Fisher got together a couple years back, and it was out of the blue one time during a coaching session because Matt was one of my students, which is funny. You know, he's the longtime, like 20 year Voice of Discovery Channels promos. Right. But he came to me for coaching. And one of the things about Matt Baker is that he is like the Cliff Clavin of the room. He knows the weirdest and strangest of facts. And I was like, dude, we should do a podcast where we just do trivia. And so that's what we call it, the Tri vo Pursuits. So it's like a spinoff of Trivial Pursuits, but it's us three voiceover people and it's a game show. And Mark Scott will be a guest here shortly and we'll see how well he does against all of us.
- [64:05]
A
Yeah, that's not gonna be pretty. That is not gonna be pretty at all.
- [64:13]
B
But it'll be fun. And that's.
- [64:15]
A
We will have some fun.
- [64:16]
B
Yes. See, the difference between that and this today is that we drink booze and shoot the. And it's just really just playtime. You know, you come here, you come here to this to learn. You go there to have fun.
- [64:28]
A
Right on. Well, we will make sure to put that. The podcast, the app, all the things into the show notes so that people can look it up, get connected with you. If anybody wants to dive a little bit deeper into all of this stuff, so we'll include all that. Ryder, thank you so much for your generosity with your time and with your wisdom and for being a good example of what it's like to build a successful career in this industry.
- [64:48]
B
Thank you, Mark. Much appreciated. It was honored to be here, had a blast.
- [64:52]
A
I really hope you love this episode, this amazing conversation with Ryder. If you did, could you do me a couple of quick favors? First, make sure you subscribe to the podcast. That way you're always going to get the latest episodes. You're never going to miss a download. Second, would you take a minute to leave a review? Wherever you're listening, Apple, Spotify, wherever, just leave a five star review and let people know that you're enjoying the show. Thanks so much for listening to the Everyday Veopreneur podcast.