172: Blurbs: Do They Actually Matter?

Kristin speaks with hosts Molly, Andrea and Kate about blurbs; the good, the bad and the questionable. The hosts define the term and share their first blurbing experiences before chatting about the purpose and goal behind these endorsements. They talk about a blurb's swaying power, what makes a good one, how to know if it is trustworthy and the etiquette and process of soliciting, editing and including them in the finished product. They each discuss their experiences on both sides of the request, their thoughts on how a blurb affects sales and the role they see the author, editor and PR team playing before getting into some of the practical procedures and personal relationships involved when creating a list of hopeful 'blurbists'.