175: Inside Ella Quittner’s Obsession with the Best

Kristin and Molly speak with writer Ella Quittner about her new book, Obsessed with the Best, and the work and intent behind it. They get right into the nitty gritty details of the book; its origins, proposal, the research and testing involved and its unorthodox release date and promotional experience. Ella talks about blending personal stories and journalistic research, the vast testing process and how it was organized and a peek at her cookbook collection and its own organization. She takes listeners through the photography and design choices, the editing and formatting decisions and finally leaves us with how the experience of commodifying herself has led her to a more thoughtful, intentional approach to future projects.