A (0:00)

At the turn of the 20th century, a Russian physiologist made a discovery that would fundamentally change how we understand learning and behavior. What began as research into digestion unexpectedly revealed that animals and humans could be trained to associate one stimulus with another. The experiment involved Bells, food and a group of very famous dogs. Yet the implications reached far beyond the laboratory, influencing psychology, education, education, and even marketing. Learn more about Ivan Pavlov and the surprising experiments that reshaped our understanding of the mind on this episode of Everything Everywhere Daily. This episode is sponsored by Quince. I've been telling you for a while now how Quint's works directly with top factories and cuts out the middleman. As such, they can sell top quality merchandise at a fraction of the price of luxury brands. But they aren't just selling products that look just as good. Their products are also made out of the exact same materials. Their cashmere is 100% Mongolian, the same stuff that luxury brands use. The Pima cotton is long staple, which means it stays soft and doesn't pillow. The European jersey linen is breathable and lightweight. Everything is built to hold up to regular wear and still look good. I've been wearing my cashmere sweater every other day for months now and it's held up great right now. Go to quince.com daily for free shipping and 365 day returns. That's a full year to build your wardrobe and love it and you will now available in Canada too. Don't keep settling for clothes that don't last. Go to q U-N-E.com daily for free shipping and 365 day returns. Quints.com daily this episode is sponsored by Mint Mobile. Spring is finally around the corner, which means spring cleaning and it's also a good time to get rid of your unnecessary subscriptions and expensive mobile contracts. Mint Mobile is here to rescue you with premium wireless plans starting at $15 a month. All plans include high speed data and unlimited talk and text on the nation's largest 5G network. Bring your own phone and number, activate with ESIM in minutes and start saving immediately. No long term contracts and no hassle. That's why I've been telling people to switch to Mint Mobile. If you like your money, Mint Mobile is for you. Shop plans@mintmobile.com eed that's mintmobile.com eed upfront payment of $45 for 3 month 5GB plan required equivalent to $15 a month new customer offer for first 3 months only, then full price plan opt taxes and fees extra. See Mint Mobile for details. Ivan Petrovich Pavlov was born the first of 10 children in Ryazan, Russia, on September 26, 1849. His father was a Russian Orthodox priest and his mother was a homemaker. Pavlov started school at age 11, where he demonstrated a deep love for learning, a desire he described as the instinct for research. He began his education at Ryazane church schools and later a theological seminary. Pavlov ultimately abandoned his religious education due to the works of Russian literary critic Dmitry Piserev and Russian physiologist Ivan Seshenov. He decided to abandon his religious education and instead devote himself to science. In 1870, Pavlov enrolled in the University of St. Petersburg, where he studied natural science. And while at school he excelled, receiving prestigious awards for his research on the nerves of the pancreas. By 1875, Pavlov had earned his degree in natural science and decided to continue his education, primarily interested in physiology. Pavlov attended the Russian Imperial Academy of Medical Surgery. While in school, Pavlov worked as a laboratory assistant to Konstantin Ustamovich, who worked in the Veterinary Institute's physiological department. During his time at the Veterinary Institute, Pavlov worked on his medical dissertation, where he studied the circulatory system. Following this research, Pavlov served as the chief of the physiological laboratory at the clinic until he graduated in 1879 with a gold medal for his research at the Medical Military Academy. He then won a fellowship that allowed him to complete postgraduate work at the academy. After completing his doctorate, Pavlov moved to Germany, where he studied for two more years. He worked with Carl Ludwig and Imar Kelly at Heidenheim Laboratories, where he studied the digestion of dogs. After his two years in Germany, Pavlov returned to Russia, where he was appointed professor of Pharmacology at the Military Medical Academy in 1890. He held this position for five years before becoming chair of physiology in 1895, a position that he held for three decades. In 1891, Pavlov was given the opportunity to organize and direct the Department of Physiology at the Institute of Experiments Medicine in St. Petersburg. Pavlov held this role for 45 years. Under his leadership, the institute became one of, if not the most important centers for physiological research. Ivan Pavlov received the 1904 Nobel Prize in Medicine for his groundbreaking research on the physiology of digestion. Now, something you might have noticed is that up until this point I have described the career of an eminent physiologist who went so far as to win the Nobel Prize in his field. What I haven't mentioned is the field that he is actually most associated psychology. It was an accidental discovery that led to a fundamental shift in his field of study, eventually culminating in the development of the concept of Pavlovian conditioning. In the 1890s, Pavlov began testing dog salivation in response to feeding. This was part of his research into digestion. To measure the amount of saliva produced by the dog, Pavlov placed a small test tube in the dog's mouth. He pressed the tube against the dog's cheek and measured the amount of saliva produced during the feeding. Pavlov had expected the dogs to salivate when they saw food, but had noticed that they salivated before eating, just from hearing their owner's approach. This realization led Pavlov to conclude that the dogs had learned to respond to any stimulus associated with food. He called the phenomenon psychic secretions. However, Pavlov sought to demonstrate this phenomenon scientifically. He conducted a controlled experiment to determine whether he could elicit a response from a dog to a neutral stimulus. This stimulus could have no natural connection to food, because if it did, the results of the experiment would be invalid. A bell was ultimately chosen as the neutral stimulus. One of the key ideas behind the experiment was that there were things a dog didn't need to learn directly. For example, a dog does not need to learn to salivate. When it sees food, it does so naturally as a reflex. To test this idea, Pavlov set up an experiment. To maintain the integrity of the experiment, all the dogs were placed in secluded environments and secured with harnesses. To prevent potential distractions, a food bowl was placed in front of the dog with surgically attached tubes to its salivary glands. By doing this, Pavlov could divert the dog's saliva away from their throat and into a measuring container. The measurements were taken on a rotating drum, allowing Pavlov to monitor saliva volume in real time. Before conducting the experiment, the different variables involved needed to be formally described. These variables were known as the unconditioned stimulus, the unconditioned response, and the neutral stimulus. In Pavlov's experiment, the unconditioned stimulus was food. An unconditioned stimulus is something that occurs naturally and automatically elicits a response without prior learning. The automatic reaction to the unconditioned stimulus is the unconditioned response. This is a built in instinctive reaction. For example, when a dog smells or tastes food, it naturally salivates. It can't be helped. Therefore, it is an unconditioned response. Finally, a neutral stimulus is something that does not cause any specific reaction on its own. In Pavlov's experiment, the bell was the neutral stimulus because it did not elicit salivation in dogs at first. So at the start of the experiment, the unconditioned stimulus or food should result in an unconditioned response, which is to produce saliva simultaneously. The bell, which is a neutral stimulus, should elicit no response in the dog. The second part of the experiment involved the neutral stimulus becoming associated with the unconditioned stimulus through repeated trials. This was done by repeatedly introducing a neutral stimulus, in this case the bell, and then immediately delivering the unconditioned stimulus, the food. Because of the short interval between the neutral stimulus and the unconditioned stimulus, Pavlov believed the brain would begin to associate the two. In this experiment, the dog will associate the sound of the bell with its feeding time and begin to salivate. After numerous trials, the neutral stimulus would no longer be neutral. Instead, it will have a learned association with the unconditioned stimulus. Because of this learned association, it would then be considered to be a conditioned stimulus. It is a conditioned stimulus because the dog will salivate when it hears the bell, regardless of whether food is present. This newly learned reaction, salivating at the sound of a bell, is called a conditioned response or or a reaction developed through learning. The reaction to produce saliva is exactly the same as the unconditioned response, which is the natural automatic reaction to food. And it's only considered different because the conditioned response is learned rather than an automatic biological one. Pavlov furthered his experimental findings by testing additional variables. One variable he tested was how far apart in time the bell and the food needed to be presented for the association to be learned. This phenomenon is known as temporal contiguity and basically states that if the time between the unconditioned stimulus and the conditioned stimulus, the food, is presented too far apart, then the learned behavior will not be acquired. Another variable tested was experimental extinction. This is tested after the initial experiment, when the bowel is already associated with the food. In extinction, the bell is presented over and over again without any food. Over time, the connection between the bell and the food will wane and the saliva produced will lessen until it disappears. This means the bell is no longer conditioned and is considered extinguished. However, the response is not completely lost. Pavlov tested the idea of spontaneous recovery. This occurs after a rest period during which the conditioned response can reappear regardless of whether it was extinguished. This shows that learned associations can remain despite fading over time. Pavlov also found that a Stimuli similar to the unconditioned stimulus, something like a bell, can elicit a similar salivation response. This is known as generalization. So if Pavlov presented a buzzer, the dog would salivate when it heard it because the sound was similar to a bell. Classical or Pavlovian conditioning is the theory that claims that different learning behaviors can be acquired through an association between a naturally occurring stimulus and an environmental stimulus. Pavlov had initially hesitated to study psychology because it lacked definitive answers. Through his experiments, Pavlov fundamentally changed the entire field of psychology by shifting it from a subjective study of the mind to the creation of methods of experimental objective science. His ability to create and observe a measurable response underpins much of modern psychological research. Pavlov's ideas echo in modern day psychological practices. Modern therapy techniques used to treat extreme phobias, like exposure therapy and systematic desensitization use techniques of Pavlovian conditioning to lessen the anxiety response by introducing relaxation techniques or or repeated exposure. Additionally, classical conditioning is employed in therapeutic techniques for treating maladaptive behaviors. These behaviors are typically based on substance abuse. This type of therapy pairs something like alcohol with something unpleasant like a nausea inducing drug. This links alcohol and illness, making the patient less likely to continue alcohol abuse. Pavlov was the first to scientifically describe this idea. But behaviorists took the data found by Pavlov and used it to further develop the theories of behavioral conditioning. The most notable of these is the Little Albert experiment which involved pairing a neutral, harmless stimulus, in this case a white rat with a loud, scary noise. Albert was a human infant and was exposed to the rat's noise and developed a fear of the white rat. It was found that Albert's brain generalized anything resembling something white and fluffy as scary and proved that fear is learned by environmental factors rather than the unconscious. The ideas of conditioning can be found in all parts of the human body. The Garcia effect or taste aversion explains that falling ill after eating a specific food can create a lifelong aversion to that food. This is a survival mechanism conditioned in your body that associates specific foods with illness regardless of whether the those foods actually cause the illness. Classical conditioning can also be seen in our everyday lives. Brands market products using unconditioned stimuli such as catchy songs, specific colors, beautiful backdrops and attractive people to elicit conditioned responses to the brand. It's also used in educational capacities. Many people use rote memorization techniques such as flashcards to associate a question with a specific answer. The goal is to make the answer an innate response Additionally, the ideas of operant conditioning discovered by B.F. skinner was heavily inspired by the ideas of classical conditioning. Operant conditioning is similar to Pavlovian conditioning but focuses on studying behavior through the use of rewards and punishments. Skinner found that reinforcement or punishment of behavior can be used to shape and encourage desired behaviors. Operant conditioning and classical conditioning differ because classical conditioning is a passive, automatic form of learning, whereas operant conditioning shows the consequences of active voluntary behavior. There have been critiques of Pavlov's theories of classical conditioning. Because all of Pavlov's work was done in a controlled environment, it raises questions about whether the findings were applicable in everyday life. Additionally, there are questions about the variable's lack of complexity. Every tested response was an involuntary reaction, so there are questions about how it can accurately explain voluntary responses. The research conducted by Ivan Pavlov is considered the foundation of behavioral psychology. His research on classical conditioning revolutionized the field of psychology and helped shape our understanding of how the mind works. The executive producer of Everything Everywhere Daily is Charles Daniel. The associate producers are Austin Otkin and Cameron Kiefer. Research and writing for this episode was provided by Olivia Ashe. My big thanks go to everyone who supports the show over on Patreon. Your support helps make this podcast possible and I also want to remind everyone about the community groups on Facebook and Discord. This is where everything happens that's outside of the show. As always, if you leave a review on any major podcast app or in the above community groups, you too can have it read in the show.