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One of the most compelling stories in American professional sports is the rise of the American Basketball association, or the ABA. Founded in 1967, the ABA emerged as a rival to the NBA, which had become predictable and stale. The ABA emerged as a flamboyant contrast. Fans packed into tiny gyms to watch the ABA shatter the NBA norms, showcasing brilliant dunks, a three point shot and an iconic red, white and blue ball. Learn more about the American Basketball association on this episode of Everything Everywhere Daily. Reggie, I just sold my car online. Let's go, grandpa. Wait, you did? Yep, on Carvana. Just put in the license plate, answered a few questions, got an offer in minutes. Easier than setting up that new digital picture frame. You don't say. Yeah, they're even picking it up tomorrow. Talk about fast. Wow. Way to go. So about that picture frame. Ah, forget about it. Until Carvana makes one, I'm not interested. Car selling made easy on Carvana. Pick up his manply. So good, so good, so good.
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The Boston Celtics of the 1960s are the most dominant dynasty in the history of American professional basketball. Led by legendary center Bill Russell, the Celtics won an absurd nine out of 10 titles during the decade. NBA parity was at an all time low as the Celtics ran roughshod over the entire league. The NBA had slipped well behind baseball and football in fan interest. And by the late 1960s, the time was right for a change. The American Basketball association was formed by 11 pioneering owners who made a bold bet on themselves. With only a $5,000 investment per franchise, a fraction of the NBA's fee, they launched an exciting new league. Their goal was to create a product compelling enough to eventually force the NBA into a highly lucrative merger. The ABA was a classic buy low, sell high scheme. But to pull off the scheme, they needed to fill seats and generate buzz. Part of the plan was to establish franchises in non traditional markets to expand professional basketball's reach. The challenge of making this work was much harder and the league experienced financial difficulties throughout its entire existence. The ABA didn't have a TV contract, so all of their revenue came from ticket sales, which was difficult because they often had to rent small arenas or high school gyms. Those teams that survived saw their financial gamble pay off. And perhaps the greatest story of the ABA's financial difficulties and successes were Ozzie and Daniel Silna, the owners of the St. Louis Spirits. The Silnas pulled off arguably the greatest deal in the history of professional sports. The Spirits were typical of an ABA franchise. The team was a charter member of the league, joining as the Houston Mavericks. They were then forced to relocate to North Carolina in 1969 where they played as the Carolina Cougars. Then in 1974, the team relocated to St. Louis. Seeking to capitalize on the much larger TV market. The Silna brothers bought the franchise in St. Louis for the hefty sum of $1 million. The business savvy brothers were holding out for an MBA offer that never came. While at first their inability to join the MBA may seem like a failure, what they ultimately secured was far, far better. The ABA NBA merger agreement in 1976 forced them to dissolve their franchise. And for this they accepted a fee of $200,000 in addition to $2.2 million for for the rights to the team as players. However, the most striking aspect of the agreement was the 1/7 share of the television contract granted to the four ABA teams that joined the NBA in perpetuity. As the NBA popularity grew over the years, so did the purse paid to the Silna brothers. By the time the Silna brothers reached a buyout agreement with the NBA in 2014, that TV share had generated more than $800 million. The ABA strategy was to use the playbook that the American Football League used to great success. The AFL had established a rival league to the National Football League to force a merger. To entice the NBA to merge, the ABA had to create enthusiasm that drew the attention and concern of the NBA. And the ABA figured out the perfect formula. The first strategy that separated the ABA from the NBA was its rules on player acquisition. The NBA had a long standing agreement with the NCAA that mandated that players had to complete their college eligibility before they were eligible for the NBA draft. While this agreement was great for the college game, it put the NBA at a disadvantage if a rival league emerged with different rules. The ABA allowed players to join before completing their college eligibility. They established a hardship rule. A player could be drafted into the ABA before completing their eligibility if they had experienced financial hardship. Spencer Haywood became the first player to join the ABA under these rules when he left Detroit Mercy in 1969 after his sophomore season. Haywood made it count. He was Rookie of the Year and the MVP in his one ABA season, averaging an astonishing 30 points and 19 and a half rebounds per game. After dominating the ABA, Heywood had contract issues of his own with the Denver Rockets and left the league to sign an NBA contract with the Seattle SuperSonics. For Heywood to join the NBA, he had to fight a legal battle that went all the way to the Supreme Court. Haywood won his case, played 14 seasons and was inducted into the Basketball hall of fame in 2015. The ABA allowed younger players to shine at the professional level and didn't stand in the way of their joining the NBA. So more players were now eager to follow Haywood's path. Haywood's court victory had provided the NBA with a very limited window for college players. They had to prove financial hardship, but the ABA rules were much more flexible regarding underclassmen. These rules allowed the ABA to win the rights to legendary talents such as Julius Irving, aka Dr. J George, the Iceman Gervin, Moses Malone. Malone's case was even more revolutionary in that he joined the ABA straight out of high school, paving the way for future players such as Kobe Bryant and LeBron James. The second strategy to make the ABA stand out was the three point shot. The Los Angeles and Minneapolis Lakers legend George Mikan, the first commissioner of the aba, believed the three point shot was like a home run and included it in the ABA's rules from day one. The NBA had long viewed the three point shot as a gimmick, even after the ABA merger, but it finally relented and added it in 1979. The three point shot added excitement to the game and space to the offensive schemes. Defenses had to respect the shot, which opened up more space for the offenses to operate. The greatest beneficiary of the rule was was the incomparable Rick Barry. Berry had been an all star in his first two NBA seasons for the San Francisco warriors after the franchise moved from Philadelphia. His second NBA season saw him average 36 points per game and led the league in scoring. But his third season had to wait. Frustrated by the league salary structure, Berry jumped to the ABA's Oakland Oaks. This was a huge breakthrough in the league's battle for credibility. Berry sat out a season due to a court battle, but when he emerged, he added more excitement and juice to the ABA brand, particularly with his shooting. Berry led the league in scoring in his first year, nearly matching his NBA stat line at 34 points per game. He thrived on hitting deep jump shots and proved that the three point shot was no gimmick and could revolutionize basketball. But perhaps the most defining thing about the ABA that most people remember was the ball itself, which was red, white and blue. The ball was a statement of the ABA's independence from the NBA. The final strategy employed by the ABA to generate excitement came from its cultural attitude. The ABA's vibe stood in stark contrast to the NBA. The NBA functioned more as a conservative institution. The ABA leaned into the social and cultural movements of the day. The NBA insisted that its players adopt a more traditional ethos in dress and hairstyle and discouraged players from seeking opportunities to stand out for reasons outside of basketball. The league's premier coaches like Red Auerbach insisted on a more clean cut look and discouraged players from showboating. The ABA was the complete antithesis of this. Players entered the arenas in exciting outfits, took the floor with trendy 1970s afro hairstyles and warmed up to the blaring hits of Motown. Their league's coaches wore outlandish suits and sweaters and indulged their athletes flamboyance on the court. Adding to the excitement, the league even saw occasional hockey style fights break out. The ABA also started the most iconic fashion statement in basketball history. The sneaker. ABA players wore a diverse range of brands and vibrant colors and broke the grip that Chuck Taylor All Stars had on the NBA. The ABA also became known for pushing social boundaries. When Ellie Brown was appointed chairperson of the Kentucky Colonels, she became the first female executive in professional sports history. She took it one step further by appointing an all female board of directors. The result was a massive increase in ticket sales and the Colonels only championship. The ABA also cultivated a strong relationship with the black community in America and demonstrated that it was a place where black athletes were treated fairly and with dignity. The ABA had the highest percentage of black athletes in any professional sports league. The recent Amazon prime series Soul Power explores how the league became a showcase for black culture. At the time, George Carl, the legendary NBA coach and ABA player and producer of the series, offered this characterization. He said, I thought the ABA was a godsend for sports, but especially for basketball and and especially for the black athlete. One manifestation of this is the story of Connie Hawkins. Wrongly accused of participation in a betting scandal, Hawkins was forced out of college and professional basketball for 10 years. His exile finally ended when the Pittsburgh Pipers signed him in 1967. Hawkins produced an MVP season and an ABA title in an astonishing two ABA seasons. The league also afforded him the resources to launch a successful lawsuit against the NBA and the platform to prove his remarkable talents belonged at the highest level of basketball. The Connie Hawkins story was one of injustice. And the ABA's opening its door to him was a clear sign to black Americans that the league was doing things differently. It turns out that the league had one more trick up its sleeve. One that connected it with the playground culture of basketball in urban areas. The slam dunk. Connie Hawkins turned the slam dunk into a basketball sensation. While NBA players certainly could dunk, it was not part of the league's more buttoned up ethos. In the 1960s and 70s. While the NBA stressed fundamentals and less showboating, the slam dunk fit perfectly in the aba. The ABA featured some of the most legendary dunkers in basketball history. Few players could dunk with the athleticism, skill and flair of the ABA's duo of David Thompson and Dr. J. The two possess such extraordinary athleticism and leaping ability that their dunk highlights are still watched today. Thompson could reportedly touch the top of the backboard and Irving slam dunk from the free throw line in the 1976 dunk contest became a part of ABA lore. Dr. J had been the ABA's brightest star and it showed in the Gator seats for the games of the New York Nets. Dr. J was a cultural icon and arguably the greatest in professional sports at that time in the mid-1970s. Today the NBA All Star Game has become a weekend long celebration of the sport and a showcase of players remarkable skill and athleticism. Before the aba, the NBA All Star Game was regulated to a boring Tuesday night slot. The ABA added a touch of flamboyance and glitz to the event. They moved it to the weekend and in 1976 added the slam dunk contest won by Irving with Thompson as the runner up. The slam Dunk contest later became a fixture in the NBA. In 1976 the NBA finally relented. Four teams, the Indiana Pacers, the San Antonio spurs, the Denver Nuggets and the New York Nets were all absorbed into the NBA. While the ABA disappeared, its spirit and vibe became essential to the NBA's new identity. From the three point line to the dunk contest, the NBA learned valuable lessons from the aba. It's hard to even think of the NBA without slam dunks or three point shots. But the only reason they're there are due to a group of owners who took a risk back in 1967 and and in the process revolutionized the sport of basketball. The executive producer of Everything Everywhere Daily is Charles Daniel. The associate producers are Austin Otkin and Cameron Kiefer. Research and writing for this episode is provided by Joel Hermanson. Today's review comes from listener podcastguy1109 on Apple Podcasts in the United States. They write Best Podcast. Also, one question. I love this podcast. I listen to it every time I take a shower, but I'm not even close to becoming a member of the Completionist Club. I just want to know, where is Ben Long, the old producer? And I've also noticed that the end of the show has been changing a lot. I hope you read this well. Thanks Podcast Guy. I can tell you that Ben is doing well and a few months ago he became a father for the first time to a healthy baby boy named Levi. Remember, if you leave a review on any of the major podcast apps, you too can have it read on the show.
