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The real estate market is cyclical. When real estate changes from a seller's market to a buyer's market, that is referred to as a shift. In this episode, Linda McKissack and Dana Gentry discuss the tips and strategies to prepare your business for a shift in the real estate market. Not only do you need to prepare for a market shift, you also need to have a mind shift. Great Realtors develop the skills to move the sellers from emotion to logic and the buyers from logic to emotion. More wealth is built in a shifting market than any other market.

Resources:

The Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Dave Jenks, and Jay Papasan

Michael Bonner

We welcome your questions! Email your inquiries to info@lindamckissack.com. We will choose a few questions from our listeners each week, so be sure to subscribe to Everything Life and Real Estate.