Michael Mauboussin (36:06)
So there are two aspects of this, by the way. Again, Kai, you know, I think your listeners probably know this, but you've done some of the best work on this that's out there. So I would also recommend that everybody go. If they haven't, I'm sure they've read all your stuff, but if they haven't, they can, they can go back and revisit it and it'll be to the, to their benefit. Well, an intangible is basically something that's not tangible, right? So a tangible asset is something you can look, look, touch or feel. An intangible doesn't have those characteristics. So the kinds of things that would typically be in that bucket would include things like software code, research and development, advertising, training of your employees. The key issue is that intangibles typically show up on the income statement as an expense in the SG and a line selling, general administrative line. So rather than a physical, like if you buy a machine, if you're a company or a factory, it goes on the balance sheet and gets depreciated over time. In these cases, the intangible is expensed immediately. Now just to give a little bit of level set, these are our data. So other people might have slightly different data. The first thing I would say, this is actually not our work going back that tangible investments, these are by macroeconomists, tangible investments were about 1.4 times intangible investments in the late 1970s. So call that about 50 years ago, something like that. By our numbers, intangible investments now are, it's almost the flip, about 1.5 times tangible. Right? So, so if you're just taking a 50 year point of view, things have really changed quite markedly. By the way, Kai, I think you know this, like we may have talked about this, but if you look at the, the crossover line, the point where intangibles crossed over intangibles, I mean intangibles, crossover tangibles was right when the original, the big Fama French paper came out in 92, 93, something like that. So right when they were talking about price to book is when price to book started to lose some of its relevance. We run these numbers for the US public equity markets. So these are our estimates. We Estimate that investment SG and A, XR and D, so this is the component of SG and E that would be considered an intangible, was $2.2 trillion last year. To give people some calibration, our estimate is that capex was $1.7 trillion investment R& D. So again, not all of our, our argument is not all of R and D is in, is, is investment. Some of its maintenance, that investment piece was $700 billion. And so, you know, you take $700 billion plus 2.2 trillion, that's $2.9 trillion. And that gets you back to that ratio that I was mentioning a few moments ago. So these are very, very large numbers. And not to say it snuck up on anybody, because it really didn't. But you have to take a step back and understand what these trends have looked like. And by the way, you can see it if you just look at the composition of companies by sector or industry in The S&P 500, you've seen that mixed shift, you know, toward technology, toward healthcare, away from materials, away from industrials and so forth. Now the second point, Kai, and you've, you've already touched on this a couple points, but maybe times, but I'm gonna just, I'll amplify it. There's a wonderful book which I'd recommend, I think both of us are fans of this called Capitalism Without Capital by Haskell and Westlake. So for folks that want to get initiated, this is a really nice book. And I'll say they, they, it was a nice piece of marketing where they talk about intangible assets specifically and they call it the four S's, right? So, and they, they, they had to, they had to wiggle some stuff around to make it work. But it's a nice way, it's a nice way to remember this. The first of the, and, and the key is that, look, none of the laws of economics have been repealed. There's nothing, nothing magical here in any way, shape or form. It's just that intangible assets have different characteristics. Intangible assets that you just need to be aware of, right? And as we'll see, there are kind of pros and cons to intangibles. Just we saw that distribution, we're seeing faster growth and faster decline than we saw in the past. So the first is something you've mentioned a couple times is scalability, right? Which is, it's typical that an intangible asset has a high upfront cost, but once it's established, replicating and distributing it tends to Be relatively cheap, right. So writing software is just the classic example of that. Things like network effects also would fit into that bin as well. So you can grow much faster than what we've seen before because you don't have those physical constraints as you used to have. Again, that's the good news. The bad news, there can be obsolescence and that sort of leads to the second asset and that's sunkenness, which is once you've invested in something, if it doesn't work out, that asset tends to be not very valuable. By contrast, if you invest in a physical asset, you know, you start a restaurant and you, you know, you buy a building, you beat tables and cash registers and all that stuff. Well, if it doesn't work out, those assets still have value because they're, they can just be sold to someone else who's doing basically the same thing. So you could think about recovery values might be better with tangible assets than they are with intangible assets. So sunkenness and this, I almost put it in the obsolescence be sort of in that bucket as well. The third one is what they call spillovers. And the idea here is that it's really difficult to protect intangible assets. It's easy for people to take them by the way. You can get into big issues about intellectual property, people stealing this stuff and different countries and so forth. But basically the idea is best practices disseminate very quickly with intangibles. So you know, the example I think I often like to talk about is the, is the iPhone. You know, it was launched by Apple in 2007. It was a very different form function by the way, Nokia had more than 50% share of the smartphone market at that time. And within, you know, and they had patents and all this stuff, but within very short order, everybody basically had a phone that had the same basic function and features of the iPhone. Right? And so, so that was just. That's a classic example of a spillover. The other example I always like to give is shooting in the NBA. There are these great charts on shooting. Turns out that, you know, since the late 1970s there's been a three point line. But it turns out that it was last 15 or 20 years that front offices in the NBA recognized that three was actually more than two and took a, the expected value of a three point shot, even though the probability of making it was lower, that it was a much higher expected value than taking a long range two point shot. And as a consequence, you've seen a complete migration in the spots from where the players take their shots. So now they're around the rim and they're three point shots. They really have gravitated to the higher expected value places. Interestingly, you're able, you can actually track the expected value of two and three point shots. And at the peak, three point shots were 14% more attractive than two point shots because of mid range shots. And that gap is almost completely gone away. So it's been arbitraged away by NBA teams, which is super cool. So put that in the spillover bucket as well. And then the last is synergies. And I think this is a really exciting, it can be a very exciting concept. If you want to be really bullish about the world, this is what you'd focus on. By the way, this is in part why Paul Romer won the Nobel Prize, I think 2017 for his work on adages growth theory. So the idea is innovation basically is recombination of building blocks. And the more building blocks you have and the degree to which they're digital means that you can actually innovate even faster than you did before. And I think, you know, Kai, that's one of the areas that's, you know, I don't know much about this area, but one of the areas that seems super exciting. For example, the application of AI in healthcare or medicine. Right. So the question is, can we search the space and recombine building blocks in a way that's vastly faster? We saw this when RNA folding, you know, faster than protein folding, much faster than we did before. And I think that's, that's, so that's this idea of synergies. Recombination of building blocks is something that's, that is, that is defined by intangibles to some degree. So, so yeah, you both have, you know, the fact that they've risen, broadly speaking, and the fact that they have different characteristics and that is really important for how you think about, you know, everything, you know, all our metrics for valuation, our metrics for growth, our metrics for distributions of return on capital, all these things to some degree get affected by those, those basic observations.