← EXPANDED Podcast by To Be Magnetic™
EXPANDED Podcast by To Be Magnetic™
Ep. 390 - How to Listen to Your Intuition and Bet on Yourself - The Process with Eugenia Ali
01:04:24
What if the chapter that once fit you perfectly is meant to close for something bigger and better? Brand marketer and TBM team member Eugenia Ali shares her deeply honest journey of unraveling corporate success to build a life rooted in intuition, creativity, and self-trust. From climbing the ranks at Google to honoring the whispers of the universe, Eugenia walks us through the tender process of healing her core wound of belonging, reconnecting with her inner child through the Return to Magic Challenge, and manifesting a career that finally feels like home. Eugenia’s story is kismet, full of magic, and winks from the universe. What truly sets her apart is her willingness to meet obstacles head-on and take action. Whether you’re just beginning to notice intuitive pings, feeling the call but unsure of your next step, or a seasoned manifester seeking deeper alignment, Eugenia is your newest Expander. **Trigger warning: Discussion of miscarriage and the toll of stress on the body** ...
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- [00:00]
Eugenia Ali
It feels really good to take a bet on myself. It feels really good to follow through. I've taken this big leap and since then, like it's honestly only led me to great places. I feel really hopeful and really excited about whatever it is that comes next. Who knows?
- [00:21]
Jess
Do you connect to your intuition on a regular basis? And when it whispers to you, do you listen? On today's episode we have TBM's brand marketer Eugenia Ali on and she is diving in to how she started to connect to the whispers of her intuition. How not following a mega part of what her intuition was communicating to her blocked her connection to her intuition for a long time and how in following that and jumping off that cliff, she was able to manifest a more aligned life. If you are someone who is struggling with burnout, if they're in a situation that they know they want to be out of, if you are someone who is looking to take that big leap, if there's someone who's rock bottoming out in something you thought you wanted but now you're realizing is no longer aligned, this episode is for you. And now a word from our partners. If there is one product I could recommend that has been helping my skin feel youthful and radiant, it is Bon Char Red Light Face Mask. I'm not someone who has tried or tested any injectables, fillers, botox, anything and for this chapter of my life, at least this season, it has not called to me. So I'm constantly looking for ways that I can support my skin and nourish my skin while aging as gracefully as possible. And like all of Barn Charge's products, they have the most science backed, high quality and optimized products. Their Red Light Face mask has red light at 6:30nm and near infrared light at 8:50nm which are the most beneficial wavelengths of red and near infrared light to deliver maximum and lasting results to your skin. It helps reduce fine lines and wrinkles, it plumps the skin for that glowy post facial looking skin. It can help improve texture and tone. And I've noticed because I have so many sunspots from my young college years in the tanning beds which I so regret. It really helps reduce the appearance of the sunspots by stimulating skin cell renewal, boosting the collagen and improving my overall skin tone. And you can see results in just 10 minutes a day. I know currently my habit with it is first thing in the morning when I lay down for my DI or a meditation. I'll pop on the mask. I do the 20 minute setting, everything at the highest level setting because I want the most out of it and I've only been doing it two or three times a week and I notice a difference every single time. So if you are looking to elevate your skin care in such a deep way, I highly recommend Bon Charge's red light face mask. And if you use code magnetic all caps, M A G N E T I C, you can get 15% off at checkout. Again, that's M A G N E T I C for 15% off at checkout and go to bond charge.com or check the link in the show notes. And now onto the episode. Eugenia Ali, welcome to the expanded podcast.
- [03:33]
Eugenia Ali
Thank you.
- [03:34]
Jess
I want to start off today with basically introducing you to the expanded podcast because I know you from working with you at TBM in all things marketing, growth marketing, brand marketing. Helping us execute our Return to Magic challenge. The first big project that we've worked on together. And I just kind of want the audience to get to know you, the team knows you, loves you, is like the best vibes ever. So tell us a little bit about yourself. What is your cultural background and upbringing? Tell us about little Eugenia. Tell us all the things.
- [04:14]
Eugenia Ali
My little girl, I've honestly, I've started connecting so much more to her after the Return to Magic. I want to give her a big, big hug. Cultural background and upbringing. Originally from Venezuela, from South America. Had a little bit of like a tumultuous childhood, a lovely one. My parents were the absolute most dedicated parents of all time. But circumstantially it was really tough. So my mom worked at Procter and Gamble for like, I want to say like 26 years, like a full career there, which moved us around all the time. So I moved every three years or so. So we went back and forth from Ohio for a bit because that's where PNG's headquarters are. And then we lived in Russia for two years and then we moved to New York when I was, I want to say like 14 and then finished out high school in New York and stayed for college. And that's where I'm based now, but very all over the place. Definitely where this like core wound around belonging came from. Just like needing to of like camouflage into a bunch of different places and feel accepted. So like that's been a really big one for me. I'm also the youngest of three sisters and my sisters are like my soulmates in life, no question, my best friends. To know me is to know my sisters, but I am. I'm 11 years younger than my oldest sister and nine years younger than my middle sister. So I came, like, a whole decade after. So that was also, like, a big piece of it, even when it comes to belonging, because they were best friends. And then I came in and I just, like, was constantly dog paddling towards them. So I think that was a really big piece. And honestly, also my mom's corporate job. Huge. Like, now looking back, I'm like, of course that makes sense. Like, she had this corporate job, normal, 9 to 5, incredibly successful in her own right. A huge role model for me growing up and still is to this day. But I had never seen anything that wasn't corporate. Like, I had never experienced the success of that. So having to dismantle that brick by brick has definitely been a really big part of it.
- [06:26]
Jess
Okay, so what did little Eugenia love? Like, what were your passions even, especially going through that return to Magic challenge? Like, what were little things during those phases where you're like, I've always love X or this hobby or this thing? What was the. The magical sparks that stood to you?
- [06:45]
Eugenia Ali
I'll give you the, like, the little ones, but then there's obviously the, like, big one that I think we'll probably get into the little ones. I loved arts and crafts. I loved princesses. And I'm pretty sure I wore, like, a bell costume to school for every day for a year. My parents would have to, like, wash it in between when I would come home. Loved the, like, fairy tale land of things. I loved. I remember knitting. I remember crocheting, like, working with my hands very often. And then, like, a huge part of my life was that I danced ballet up until I was 15, so that from, like, ages of 3 to 15, I danced very seriously, which was a huge bonus when we lived in Russia because I actually got to dance with instructors from the Bolshoi and, like, a completely different environment, which, like, I really got to step into. So those were the little things. And it's been so fun with the challenge, reconnecting with them. Ballet is a bigger one. Like, I've looked into ballet classes, like, adult ballet classes, and I know I'm gonna do it, but I'm still scared to. But I have started knitting again, which has been amazing. I'm doing the course that Lacey recommended, Obsessed. Like, it's. It's very basic, but it's been really fun to play around with. And then with the princesses. I sent you a podcast the other day.
- [08:09]
Jess
Yes.
- [08:09]
Eugenia Ali
Oh, my God, I found this podcast. It's called we the Royals, which is literally these two girls who are so funny, they're going between each other, but they basically scripted a story of past royals and then they kind of play off of one another. I have so much fun listening to them.
- [08:30]
Jess
I want to touch on a little bit more too, of some of the through lines that I'm already starting to piece together. Because for anyone who hasn't gone through the Return to Magic challenge, so much of it is giving your inner child at every single developmental phase, like, what you need, giving that nurturing, given, giving that comforting. And part of discovering, I think our purpose in this next season and where so much of the collective is headed is like in that individual nature and like part of understanding who you authentically are, who you are as an individual. How you can really achieve and connect with your dream life in 20, 26, 27 and beyond is really deeply understanding yourself. And what makes you tick and what lights you up. And those passions and desires that are implanted in us even as a kid are the through lines to the things that we need to not put down today. And so someone listening could be like, okay, these are really cool hobbies. But like, how does that get me the dream career I want? You know, how does that get me the romantic partner I want? And I think we have to start thinking more holistically about our lives and stop trying to double down on one sector and think this like hyper fixation on just your romantic partner over and over and over again. It's like you're putting yourself in desperation energy towards that thing. And when you can let your world open up and introduce hobbies, just allowing yourself to spend time on something that isn't quote unquote productive is so antif to our society and is the thing that gives you high self worth. Like, it seems so silly, but what you're communicating to the universe, when you are crocheting and knitting and when you inevitably are taking your ballet lessons, which I know you're going to do, these things are communicating to the universe. I'm not just a machine to feed this thing and putting this thing that I want to manifest on a pedestal. Like, I actually feel so worthy of taking this leisure time, of taking this time to develop this hobby. And I'm curious for you, when you spend time doing those hobbies and you spend time listening to those podcasts that like light you up and take you in princess era, how much does that have a ripple effect in the energy in which you bring to other aspects like your relationship?
- [10:58]
Eugenia Ali
Like Your career, oh my God, it's everything. It's harder, I will admit it's harder to see in myself, but like, I'll notice it with my husband, with Danny, all the time, where sometimes I'm like, watch your game. Don't be on. You don't have to like work at the same time that you're watching your favorite football game that you like, only get to watch. Your team only plays once a week. I don't know anything about football. I'm like, how many times a week do they play? I don't know. Enjoy those little moments. And the more that I see him lean into those things, the more I'll see his mind be able to expand and have more capacity for more at work. That's the part that I think we lose sight of, is that if you can really give yourself that love, that attention, not needing to constantly produce, you can actually sit back and let more come into your life by expanding your capacity in that way.
- [11:56]
Jess
So huge. Okay, so you started alluding to it. This programming that you had around corporate, talk about your career, really prior to this year. And this, this career shift has been such a major manifestation for you, but talk about what you've accomplished in your career and what that looked like, what that corporate cycle looked like.
- [12:18]
Eugenia Ali
Yes. I've been trying to think where to even start because it's interesting looking back, even how I found TBM at the time. I, during college had an internship at Sakara that then I ended up being full time. Loved it by far one of the favorite, my favorite things that I've done, worked with the team there to really build the foundation of the brand at Sakara. And they had just launched, I think our marketing team. We were three people. Like it was teeny, teeny tiny and learned so much there. And then I applied to Google on a whim, not at all thinking I would ever get it. I remember sitting in a hair salon with my mom. It was the day the application was due and I was like, you know what? Fuck it. Like, I'm just gonna do it. And I open my computer and I'm like sitting at the salon while they're cutting my hair and like putting together a resume and like passing it back and forth with my mom. And then the woman who was doing my hair was like, oh, I actually know someone at Google. Like, I would love to intro you.
- [13:22]
Jess
Wow.
- [13:23]
Eugenia Ali
And I was like, wait, I would love that. I like end up applying separately and then turns out that she knew the like director of people operations at Google. So we Ended up getting on the phone. Crazy. We ended up getting on the phone, and he was like, okay, you know what? Fine. Like, I'll refer you. I had not, like, no background that would make sense for this. I was going to say, what did.
- [13:48]
Jess
You go to school for?
- [13:49]
Eugenia Ali
Design and management at Parsons.
- [13:51]
Jess
Okay.
- [13:52]
Eugenia Ali
So I applied. And then I remember my boyfriend at the time went to Cornell. Like, very spiffy. Had applied to, like, 40 jobs for internships that summer. And I remember him sitting me down and being like, do you know how tough it is to work at Google? Do you know how hard it is to get that job? And I was like, what do you. What do you mean? I was like, it's the only job I've applied too. And he was like, no, no, you should apply to more jobs. Like, that's a really hard job to get. And then a week later, I interviewed and ended up getting the job, which definitely changed my career trajectory. My boss at Sakara texted me, being like, I actually just interviewed Lacy Phillips for, like, the Sakara magazine.
- [14:35]
Jess
Wow.
- [14:35]
Eugenia Ali
I think you would really love her. And I was like, who's Lacy Phillips? I was like, buying the formula magnetism workshop.
- [14:43]
Jess
Yeah.
- [14:44]
Eugenia Ali
Dove head first into it. Savored every second of it. I remember doing the dis on the bus, like, on the, like, Google Shuttle on my way to Mountain View for work. And that completely changed the trajectory of my life, for sure. No question. So then, anyways, ended up working at Google through a few different jobs. I think particularly the ones that are more interesting are, like, later on, where I worked on Google PAY and Google Wallet, launched Google Wallet after that. That's when I was like, I kind of want more femininity in my life. Like, I want to go back to beauty. I want to go back to design. Like, I'm really missing those things.
- [15:26]
Jess
Was this something you called in with tbm? Were you, like, writing down like, I want more of this? Yeah, I remember.
- [15:31]
Eugenia Ali
I want to say that right around that point was when you guys launched the authentic code for the first time.
- [15:36]
Jess
Okay. Yeah.
- [15:37]
Eugenia Ali
And I remember doing the authentic code exercise and so much coming back to Beauty and Design, where I was like, that's not at all what I'm doing right now. And, like, what lights me up the MM and then did my authentic code. Thought that that meant a complete career pivot. Like, I started looking into beauty brands and meeting with different fashion brands and things that felt like would light me up a lot more. As I was doing all of that, suddenly one day I got reorged onto A team called called Google Shopping from one day to another. And that was like the first step where I was like, oh, this is completely different. So at that point, I'm working on brand marketing and partnerships and managing that for the team. But when I first started, it was the Netflix and Emily in Paris partnership, which was, like, exactly what I wanted. I remember calling my sisters in there and them being like, wait, did you just manifest your, like, dream situation? So got to do that. Did, like, the premiere and filmed with Lily Collins, which was a dream. And then after Emily, we did a game show with Jimmy Kimmel, which was so, so fun. But, like, you name it, we did it from, like a fashion beauty standpoint. Like, I did New York Fashion Week, we did Paris Fashion Week, we did a business of fashion. Like, it was exactly what I thought I wanted at the time. And I'll admit that at the time it was what I wanted. But as I look back, I think I realize how ego driven even those things might have been. It felt so good to tell people the projects that I was working on, but the projects didn't feel good. I was so stressed. My nervous system was incredibly dysregulated. I wasn't sleeping well, I wasn't eating well. Like, I would forget to eat for like 24 hours straight. Just a completely different lifestyle. And then we did the Met Gala in May, and that's when things really changed for me. After the Met Gala, I actually had a miscarriage. I. I don't think I told you this.
- [17:35]
Jess
No. Oh, my gosh. I'm so sorry.
- [17:38]
Eugenia Ali
No, it was very surprising at the time. And I think that was a really big wake up call where it was like, having babies will be the light of my life, and I can't wait for that moment. But having said that, I cannot carry a baby while at this job with the amount of stress that I'm under.
- [18:01]
Jess
Wow.
- [18:02]
Eugenia Ali
So it was one of those moments where it was like, I can either stay at Google for a little bit longer just trying to figure out what I do next, or I can, like, bet on myself for the first time ever. And I think that's when, like, the whisper started where I remember someone mentioning freelance or, like, doing marketing consulting. And I was like, what would I even do? What does a marketing consultant do? And then I went through, like, a whole world with ChatGPT where I was like, what do they do? Like, I need tangibles, I need deliverables. Like, what would I do? And then as I did my research on it, I was like, wait, I could do this. I could deliver this, and I could deliver it well. And then, honestly, before I knew it, I had done it. Even looking back, I'm like, it's hard for me to really reflect on it because I made decisions very quickly. And that's something that you and I have talked about, which is that intuition. Every time that I hear people talk about intuition, it's all around these, like, subtle draws and subtle energies. And, like, if it feels sudden or very quick moving, it's not intuition. Whereas, like, mine is. I feel it very deeply and it moves me very quickly. So to give you an example, when I decided to try this freelance thing, I barely knew what I was doing. But I dmed you, I, like, came out of a DI and in the DI heard the message to DM you. And I was like, you know what? Fuck it. Like, what's the worst that can happen? And I took out my phone and I wrote you a message completely from the heart. There was no desperation. There was no I need her to respond in order for me to get this or, like, feel valued or worthy by your response. And I think it literally said, like, hey, Jess, I have worked in brand marketing for a really long time. I've, like, worked at these companies. I see a ton of opportunities. Like, would love to talk to you, but my phone down, went about my day. And like, within, I want to say, like, two hours, you had responded to the point when I opened my phone and saw your response, I was like, did you just message me? Like, I had forgotten I had texted you first.
- [20:22]
Jess
I think there's. Okay. There's so much I want to pull apart in your story. So first off, the fact that you were able to manifest so easily in Google, like, you hear the. Your husband's programming coming in towards the end, like, that's really hard to get, blah, blah, blah. And if that's the messaging that we've had our whole lives, you can see how that jump into doing something that big, that fast would be really hard for your brain to, like, categorize. But because you almost had that whatever the TikTok calls, like, delulu sense of like, this is possible. Which truly all manifestation is like, it's moving miracles to really expand your thinking that anything is possible. With a sense of detachment, anything is possible. And I don't need it to look like this to fulfill me. Like, that is really the secret sauce. I think in manifestation is if you have those two pieces. But I think because your mom had such success in corporate and you were so close to her, you Saw that happen. You were like, I know this trajectory is possible. Like, I'm not even questioning it. And so having that. That blueprint, and I'm sure a lot of people are sitting there going, like, well, great, I didn't have that blueprint. So, like, what do I do? Like, that's what you can be using the reprogramming and the dis to pull apart. So you know that that is the foundation that you want to implant. You want your subconscious beliefs to be like, I have so many expanders. I'm around them. I see them. I see how they got their corporate position with ease. I see how they grew career that they loved with ease. I want so much evidence around me that it feels ridiculous that I couldn't do that too. Like, that's where that big expansion piece comes in. And I love. I think the same thing happened with the fashion piece. You must have had some expanders around you at the time. The fact that you were taking aligned action towards outside companies is really interesting because you're kind of showing your subconscious. I'm not just gonna, like, dream about fashion one day. I'm gonna take action on it. Like, I really believe that that is something that my heart and soul is calling to in this moment and follow it. I love also that you said that that is what you wanted in that moment. And now looking back, there may have been elements of ego. I think it's so important for us to run into the fire with our ego if we have this vision that, okay, everything has to be egoless. It can't have any ego attachment. Yes, it is something to strive for and definitely something you want to keep in mind, and you want to get closer and closer to chipping that ego self away over time. But one of the best ways to clear the ego attachment is to do the thing that your ego is driving you towards. And then, guess what? It's not going to feel fulfilling. And you're going to be like, got it. I ran down the fire with this. I tried it out. That's not for me. And here's all the reasons why. And now I can, with confidence, close the door to that. My ego is no longer interested in that. Tempted by that, wondering, what if maybe fashion was the thing? If your soul keeps calling to you to do it, maybe your soul is just wanting to have that experience to, like, feel through everything there. And you also learned so much, did incredible campaigns. Like, there's so much growth on the other end, so just want to kind of lay that out for people too. We Live in an environment our biology was never designed for. EMFs, artificial light, seed oils, microplastics, endocrine disruptors, modern stressors. These assaults can disrupt the signals your body relies on negatively impacting your gut, immune and overall health. Armor Colostrum works at the cellular level to bolster your health from within. 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Go to armor.comtbm or enter TBM All Caps to get 30% off your first subscription order. That's a RMRA.comtbm or you can check the link in the show notes. Okay, the last little thing before we go back to your story is this aligned action piece. You are incredible at listening to the pings and then taking massive action. Listening to the pings and taking massive action. I think a lot of people get stuck with TBM and with other manifestation tools in the overthinking. They have the mood board. They visualize they're dreaming of their dream self. They're doing the DI's and unblocking, but they're not moving. They're not putting themselves out there. Even if you were to DM someone and you were nervous about the response and you were worried about that and you know, maybe they didn't respond to you. Feel that feedback, feel that discomfort, feel the okay, I feel now what it feels like to reach out to someone when my ego's driving the ship and then try again, Try to get into a place where you're more detached. Try to get into a place like the surrender. DI playlist is perfection for this chef's kiss. Because especially that worst case scenario, Di because you can really practice. Okay, I'm gonna send this dm. What's the worst case that could happen? They say no. They make fun of me. Is that really likely? No. Am I gonna be okay if they don't respond? Yes. Does it say anything about me? No. So it's like, detach from the narrative that you're trying to put on whatever the outreach is and take the action. Like, it's so important. And on the reverse side, because we've talked about this, I get so many DMs. I just recently found a DM request folder that I didn't even know existed in my DMs, with thousands of. I literally saw it, and I was like, my heart sunk. I was like, all these people have been messaging me, and they, like, if they think I'm ignoring them, like, I feel horrible. So, guys, if I don't respond, I love you so much. I wish I could respond to every single message. Sometimes they just go down the rabbit hole. It was a luck of the universe that I saw your message at the time it did, and was able to open it and read it, and simultaneously, we had been manifesting a marketer. And so I think I even said it. This was maybe September when you messaged, but I remember coming back from the money challenge and thinking about all the places I need to delegate and detox, and I was like, lacey, I am writing this dream marketing position. I wrote the scope. I wrote everything I wanted for this position. Like, for this person, like, the energy, everything. I was like, oh, this is what we're calling in. This would support me and the team so much. I can't wait. And I'm not kidding you DM me. Like, two days later. Like, I was. Lord, I was floored. And of course, I'm going to, like, we're going to meet and go through the whole hiring process and all that stuff to make sure it's the right fit. But be open to miracles. Be open to not have. And I thought we were going to have to take a year to hire for this position. I was like, this is going to take a minute. I'm ready. You know, I can let the timeline go. I'm not in a rush. We'll find the right person when we find the right person. But I was just, like, quite shocked that the events unfolded the way they unfolded. And so much of what you said, I was like, that's. I literally wrote that on my list verbatim. So, like, this is kind of wild, but, yeah, I just think that's A really important part of the story. So share more. Okay, so once you were able to. To have that alignment, what shifted in your life when you were able to say, okay, I know this job is no longer for me at Google. Like, I know I am burnt out. I want a family. Like, these are my priorities. This is my authentic code. What ultimately were you looking for for that next chapter, especially? Because now we're stepping into a territory that you're not expanded in. You didn't have freelance, all this stuff, so how did you fill the gap to make that transition?
- [29:50]
Eugenia Ali
And it's funny because I thought of this when you mentioned earlier, like, okay, fine, I did have the, like, corporate expansion. I had none when it came to freelance. Like, I barely understood what a freelancer did when it came to a marketing perspective. Like, that was just completely outside of my wheelhouse. But then it's funny how when whispers start, the universe puts things in front of you that you're meant to see. For example, a huge expander for me was actually Grace Abbott, who had been our marketer.
- [30:23]
Jess
Yes.
- [30:23]
Eugenia Ali
And had been the marketer. And I had followed her from the time that she had been doing and working on the team at tvm. And then as I was, like, starting to get these whispers and things, she launched the how to Go Freelance course. That opened up a door that I was not expecting because I got to literally go through the course and be like, like, okay, like, if I set these things up and like, what would my rate look like? And what, like, taxes? What are those? And so, like, going through that was amazing. I also, you guys opened up a lot of opportunities when it comes to, like, I remember Ali Carr being on the podcast and talking about freelancing. And that was another one that, as I was going through this, I re listened to that episode being like, okay, what might that feel like? And then I think there's inklings of things. Like, I remember my list on, like, what I wanted this next career change to be. I didn't necessarily know that I wanted it to be freelance. I just wanted it to feel different. Like, it's a different feeling. Like, I wanted to feel a lot more freedom. In my day, I had noticed something that, like, I think a lot of people have, and it's such a privilege to sit on the other side of this. But my job came before my relationship, myself, and my family. Like, my excuse for everything always was, I have to work. Like, I can't make it to that. I have to work there. Like, I remember my sister inviting me to something on a Wednesday. And I was like, girl, what do you think I'm doing on a Wednesday? And, like, not being able to see past the fact that I also have needs and, like, my family has needs that I need to meet. Not that I need to meet, but that I want to meet. So the freedom piece was a really big one. I wanted to feel like I could put myself before my job and that, like, my needs came first. And then lastly. And this is the more tangible piece, is that I knew I wanted to feel a lot more in line with beauty, with mood boards, with brand foundational assets that Frank, I mean, Google, such a big brand that I like, I could work between, like, four different colors and, like, their secondaries. Like, there was no really that we could build. So that was a really, like, from a tangible piece, I was like, I really miss. I miss mood boarding in the middle of the night and, like, opening up Pinterest and feeling so lit up by Pinterest. I think that is something from, like, a manifesting generator side. As soon as I am lit up by something, you cannot stop me. Like, I remember doing Grace's course in a day. So that was. I think one of the bigger pieces is that expansion was really necessary for me in order to, like, calm my nervous system, to know that there was opportunities on the other side. And then also, if you sit back from it and you're like, life is a game. Who knows what could happen? Like, maybe I take this huge step and I leave corporate and I don't like it. I'll come back to corporate. Like, it doesn't have to feel so scary in the sense that it's like a forever thing. And that really calmed me where was like, I know I've done a good job at my corporate job. If I were to want to come back to Google, I could probably come back to Google. But, like, I'm starting to hit an age where I know I want to have kids soon. And I would love to take a risk before bringing kids into the world and having a whole nother responsibility. It felt like a. Like, okay, it's time.
- [34:00]
Jess
Also, I just love the fact that you guys have heard Grace on previous podcasts too. And Grace has been really since, I mean, was at TBM before I was at TBM and then left TBM to launch how to go freelance and start her own venture and her own business. And to see that business that she launched turn out to be the thing that wound up supporting the person that we hired to help support us in her, like, it just Feels so kidney. I'm learning this for the first time on this recording, guys. That's why I'm a little bit like, in awe. I didn't even realize you knew Grace. So, like, this is so full circle. It also just goes to show, following those pings for Grace to get the ping to leave and launch, how to go freelance and then for that to have the impact to help someone else in their life and do that, like the ripple effect of our purpose, guys. Like, we cannot be sitting on our gifts anymore. Like, it's just. I just want to give you and infuse in everyone listening, what is that thing that you're sitting on that you're waiting on, that you're dragging your feet on, that just needs to move. And whether that's jumping off a cliff or whether that's just taking one aligned piece of action, like DMing someone, it's time, like, we have to really be the leaders of our life, of our soul's path. I also want to point out that you didn't quit your corporate job before you started reaching out and freelancing. Like, we were working together while you were still at Google. So I do want to show people that a. How did you find the time and how did you kind of balance those things? I'm sure you were a little bit slammed weeks in there, but it gave you that buffer period of expansion. Okay, you. It's almost like you could test out what it was like to be freelance without committing to 100% leaving your corporate job.
- [36:02]
Eugenia Ali
Yeah.
- [36:03]
Jess
So what was that like?
- [36:04]
Eugenia Ali
That was a big piece where I was like, I don't want. I don't want to leave Google yet. I remember having multiple conversations with people and then being like, okay, like, what if you came on full time? And I was like, ooh, I don't want to come on full time. Because I still really, like, I'm having a lot of fun at Google and I'm not ready to leave. But I think that was now looking back, I'm realizing that was very ego driven. Like, I didn't want to give up the reputation and the mask that Google would give me. But then once I started freelancing on the side, I did not want to do my job at Google. No piece of me. And I remember I was working on a big Disney movie that's coming up next year, and in a past, that would have felt like my dream project. And then suddenly I was doing these things on the side and wanting to spend all of my time there and not feeling nearly as lit up by what I was doing at work. A side of this also is that I had a very tough boss at Google. Love, hate, for sure. She is the reason that I am in the position that I'm in today. She taught me literally everything I know, put me in the most amazing positions for me to grow, but was very hard on me on the other side and really, really pushed me. I did not want to disappoint her. So I remember once I didn't feel lit up by what I was doing at Google. I had to have a little bit of a come to Jesus moment with myself where I was like, I can either stay and give my 70% to Google and then possibly hurt my relationship with my boss, my director, or I can leave on a really high note and feel really good about what I've delivered at Google. So that was a big piece where I was like, I want to do everything in life with excellence, but I don't want to do anything if it's not 100%. So that was a really tough push and pull. At that point, I sat down with my husband because I was expecting to stay at Google until March and it's January and I'm not there, so obviously that didn't happen. And I sat down with. We were watching a TVM podcast, actually like on YouTube together because he, I like, made the jump from Google to tbm. He was like, what is going on? What do you mean? You work for a manifestation brand. So I was like, let's like watch this podcast together. And as we were watching, I turned to him and I was like, what if I left now? What would that feel like? And then at that point we like sat down, looked at our finances, made sure that we like, weren't being put in a position where things were tough. That was one big thing for me is that I didn't want to feel like things were too tight. I'm okay with things being tight, but not like I didn't want to completely have to change my lifestyle.
- [38:49]
Jess
Yeah, and being a feeling of desperation immediately.
- [38:53]
Eugenia Ali
Exactly. And I didn't want to have to dog paddle towards clients. Like that wasn't. I wanted to bring in clients that I felt like a true loyal user of. So that was a big one. Once we looked through our finances, we like both made the decision that it would, we would be okay. And it's funny, at the time we looked at my, our savings and we were like, if, if you got no clients from here until like March, April, May, we would be okay. And at that point it was like, what's the likelihood that I have no clients? We had that conversation on a Saturday and I quit that Monday. I walked in and I had that conversation and I let them know that I had decided to leave.
- [39:35]
Jess
I think it's so important for people who are on that fence and jumping off major cliffs, right? There's a line action we can take that's like planting seeds and starting the steps, but there's also that major jump. And I think when we hesitate on the major jump, that's what lands us oftentimes into the rock bottom. And again, there's nothing wrong with the rock bottom. You can learn tons of lessons there. But I think the fact that you were listening to those pings coming up, like in the moment, you were like, gosh, I'm really feeling like I need to leave. I want to stay in my integrity. I don't want to give 70%. I don't want to half out. I really want to be intentional here. And then immediately having that conversation with your partner and immediately looking at your finances and just a bias towards action, I think can set someone up for a lot of magnetism. I also want to point out that you are someone who does the inner work. So it's not a bias towards action with nothing underneath of it. You're doing the DI's, you're journaling, you're going through this inner work, you're understanding what are those fears and those blocks and everything. Coming up, let's sit with our inner child. So if you are already doing that, just trust yourself a little bit more in taking that action. If there was one practice that I could recommend to you that has transformed my life more than anything else, it has been the to be magnetic work. Obviously, I may be biased because I am the Chief Content Officer, I'm the host of the podcast, I develop all the workshops with the brand. But it is also the tool that has helped my life the most. When I am in a season of doubt, when I'm in a season of fear or tests or triggers, when I am trying to get clarity on my next chapter, when I'm trying to design a life for my future, that I want to be really deeply connected to my soul, to my potential, to my purpose, to my ambition, TBM houses all the tools and workshops that you need to connect deeper to yourself and not let your past patterning, your past programming, your limiting beliefs run the show anymore. Because every time I get tripped up on one of those things, it is always younger versions of myself coming in, taking the driver's seat and running rampant. And until I can connect with them through the TBM work and really learn to process it in a new way and recontextualize the things. That is when my life actually shifts and I reprogram my neural pathways to be in alignment with what I truly want, which is how you manifest. If you are interested in joining the pathway, we have a special offer for our podcast guests where you can get the first month for $20 and then join our annual membership. You can use this work through our various workshops that we teach you how to manifest. We go through an inner child program. There's a shadow program, one for rut, rock bottom money, love, you name it. Or you can use it as a daily tool to reprogram in the moment issues as they come up to reset your nervous system, give self worth, reconnect with your magnetic self or talk to your inner child part that may be in the way and running the show and self sabotaging. So if you're getting the ping to join tbm, now's the time and you can use code Expanded, ALL CAPS EX P A N D E D for $20 off your first month to join the pathway. I want to talk about your process with the DI's. What has that been like for you? Because the DI's I just want to give permission to anyone out there. Really truly make them your own. There is no one size fits all. If you do them best while walking, walk. If you do them best by laying down, lay down. Literally any DI can be used in any way, shape or form based off of what is most effective to you. So how did you relate to the DI, see the DI's and give yourself a little bit more permission in there.
- [44:10]
Eugenia Ali
I really struggled with the DI's for a really long time. I wasn't at like when it came to expansion and aligned action. I'm it's so easy for me to take that those steps. When it came to di's, I really struggled because I don't remember a lot of my childhood. I it was a lovely childhood and I get glimpses of things here and there but I have a really hard time remembering everything. So when we would go through DIS and it would be like bring up a memory or the first time that you felt this, I would come up blank and get so frustrated with myself. So I was definitely a touch and go kind of DI person and I can't remember what podcast episode it was on but at some point you guys said just feel into it it what's the feeling that comes up. I'll admit that when you first said it, it pissed me off because I was like, I don't want to feel like I want to remember the thing. I want to do it right. I want to do it the, like, best, most, like, optimized way to get this. And then at some point, I was like, you know what? It. Like, I'm just gonna give in to this and see what happens. And that's when things really, really shifted for me from a nervous system perspective, from, like, a place where I had more capacity for more to come into my life and feel more into things. I now do di's every day. My favorite part of my day is doing my di just because it. It brings me to such a level of calm. But the way that I've managed it now is that whatever comes up, I go with it. Like I was telling you, I think, yesterday, but I remember a past life, one where it was like, do you feel into, like, whatever, like, any kind of image or anything that comes up from a past life. And at that point, me on a boat came up, or, like, the feeling of being. Or, like, rocking on a boat, and I was like, you know what? We're on a boat. I'm like, let's see how that feels. And, like, instead of having to be like, there you are, like, questioning this again or, like, making things up, I was like, you know what? Maybe that's what is going on. And even though I might not remember each piece of my childhood, I know the feeling. And if I don't know the feeling, I can make it up. Like, I know that girls were mean to me when I was in middle school. I don't remember why, but, like, you.
- [46:30]
Jess
Remember the feeling of feeling rejected or feeling like you didn't belong or that they didn't like you.
- [46:35]
Eugenia Ali
And I can. Even if, like, I don't remember the feeling from back then, like, if I put myself in that position now and I know what it feels like in my body. And as long as I can just bring that feeling in, as long as I could feel that feeling in my body, then I could very easily work through it, no matter the, like, memory itself. And that's been a really big unlock for me because it's not really about the memory. Like, it's about the repair and being able to give myself what I needed as, like, my higher self. So just being able to. To move through it in a different way has been really important.
- [47:16]
Jess
I think so much with the reprogramming piece is that emotional connection and memory is one way of getting there. Somatic memory, like the felt sense in your body is another way of getting there. But even just intuiting, okay, I'm noticing this repeating pattern of feeling like I don't belong. Let's say an example in my, in my peer group or my friend group, what must I have learned about belonging at some point? What must my younger self picked up at some point? And kind of playing that game of like, okay, maybe it wasn't this exact memory and we're not saying to bring up a false memory, but kind of just play a curiosity game with yourself, with your body, with your felt sense of like, does it feel true that this may have happened or does it feel true that I, I may have felt this way before or that there is a history of feeling rejected at different times when I was younger. And can I envision that's why I love especially in the return to magic ones. It's like whatever age in that range wants to pop up. Like that toddler self. Can I envision my toddler self and like did any part of them feel rejected? Can I give them space to share that in case they did? And can I, can I now repair with them? Can I give them new context? Can I let them see a different story, to choose a different path, to choose a different neural pathway? Can I let them feel loved and belonging in this moment? That's where the shift happens. So I just want to give permission to anyone out there who's doing this work, who's in that perfectionism loop of wanting to do it correct. Like the second you were like I want to do it right and I was like oh I, I like my heart goes out to anyone who is in that position because right is made up of your unique imprint on the experience. We could tell you a million different ways to use it but it ultimately it's a tool and you have to trust, have that high self worth to trust. You may actually have a way of doing it that's better for you than we could even tell you. So trusting like your own journey with it, that was something that I've always been able to go very deep with. The DI's not every session. Some sessions I'm just, it's like I'm got too much going on. But I would say the majority of my sessions with the DI's I'm able to go very deep. And I think part of the reason that is, is that I am willing to surrender to the experience. I don't have an Expectation that the experience should look like xyz. I'm like, whatever comes up is coming up. Even if it's one small, seemingly insignificant thing. I'm like, oh, amazing, we've got it. Like, great job today. You know, like, that I'm not looking for a life altering experience every single time. And yet because I'm not looking for it more often than not, that comes. Yeah. So just to give some people some expansion in that place.
- [50:25]
Eugenia Ali
Now at this point I'm doing them. It doesn't mean that I'm like sitting upright in a meditation pillow doing them. Like, the other day I did one as I was putting makeup on before leaving the house. Or sometimes when I'm like, cleaning up for things before people come over, I'll put one, put my headphones on and like run around the house and just pick things up as I'm listening. Or another one that's really big for me in the unblocking ones is journaling through them. Because sometimes that'll unlock something in my head that I. That I hadn't remembered or that I like, had kind of. It just helps me focus in on it, honestly. So just being able to like open that up and then just write through some of the unblocking and whatever memory or whatever the feeling is and just like, let yourself have fun with it. It doesn't have to be so strict and needing to do it at a certain time of the day. Sometimes I do them at night, sometimes I do them in the morning. Like, find your own rhythm with it. And the optimizing part is like, something that comes up for me even nowadays where I'm like, how can I squeeze the juice out of this workout? Or like, should I be doing three days Pilates, two days strength? Like, I can see it in many different moments of my day, but being able to lean into what do I want to do? Like, what feels good has completely, like, shifted my thinking to more internal than like, needing to look to other people to tell me what to do.
- [52:00]
Jess
Such good advice. Such good advice. I feel like the more we can be the first checkpoint instead of like, what's the optimized schedule? What did, like Huberman say I should do for this? What did the latest science thing say I should do for this? What feels correct for me right now? And it does take practice to hear a true answer. Because I feel like if you're so used to looking to the outside sources, the outside sources are actually going to be your first, first thought in your head. You're like, I should do this. But you almost have to be like, okay, let me feel into it now. I. I forget where I saw it. Actually, it was Dr. Tara. Dr. Tara was on a podcast, and she was saying, if you have trouble connecting to your intuition, have a moment where you ask your head, I saw this too. You ask your heart, and then you ask your gut. And just take a second with each of those things. And you may have different answers, but. But I think eventually you want to get to a point where all three are in sync, but they may initially have different answers and just be open to that. And which part of you is leading that charge? But I think you're someone who's, like, so tapped into your intuition and can hear it so clearly. What advice would you have for people who struggle with that? And, like, I love that you say.
- [53:23]
Eugenia Ali
That, because that's not at all how I feel. Really.
- [53:25]
Jess
I feel like you. The fact that you. You have the lightning bolt feeling, and then you act to me, I'm like, you have a very strong trust muscle there.
- [53:33]
Eugenia Ali
I mean, but that I have not always been that way. And I was thinking about it today where when I was at Google and incorporate. Not because it's, like, corporate, and you can't do it when you're in corporate. I think it was just so misaligned with what I wanted next that I lost sight of, like, the synchronicities and the intuition and the thing that I wanted. And it wasn't until I took this really big leap and listened to my intuition for the first time in what feels like a lifetime that now, like, all of these different synchronicities and all of these different things pop up, and I feel so much more tapped in. I just realized my 2023, like, word for the year was intuition.
- [54:14]
Jess
Wow.
- [54:14]
Eugenia Ali
Because I felt so lost from it and disconnected from it, but it. I wish I would have asked myself, like, why is there something in your life that is so misaligned that you know the message is there, but you haven't taken a step forward? That then, like, the universe is just, like, you're just not listening. Like, I'm gonna keep sending you the same message until you take action on it? So, yeah, you're not hearing things in other parts of your life. But because I had such a strong message and career, and I knew it was misaligned, but I was so scared to take action, I think I had just kind of, like, cut off that community. Yeah.
- [54:53]
Jess
Yeah. Taylor Page, who we've had on the podcast a bunch, talks about intuition being the sum of the Times that you trust yourself. And I think if we can, if you're having trouble connecting to your intuition, where are you not taking that follow up to basically have that, that, that cycle back to your intuition, that when you get the message, you follow through with it, you make, you keep that little promise even if you can't take the major jump right now. Like, what are the little ways that you can honor that connection? Because more will come through and more will come through. But it's when we shut it down preemptively or we have the ping but we ruminate on it and we don't take the action. Like that's when it's like blocking the channel from dropping in.
- [55:38]
Eugenia Ali
Exactly. So like when you say it, I'm like, that's not at all what I feel. But it's because in the past like three months or so, I've taken this big leap. And since then, like genuinely whatever comes through, I've been trying to act on, but purposefully, like, that's been a thoughtful thing that I'm trying out. And it's honestly only led me to great places.
- [56:02]
Jess
For the people who were afraid to take leaps in life and follow that gut instinct, what expansion would you share with them of the feeling on the other side?
- [56:14]
Eugenia Ali
It feels so good. It feels really good to take a bet on myself. It feels really good to follow through with promises that I've made to myself and how I want to show up. I'll be the first to admit, like the same blocks. I've had a very consistent block in my life around belonging and around like looking to other people for validation or what that next step is. I think for a long time Google was a mask that I wore from an ego place because it was just such an easy thing to feel like I belonged somewhere, that I was smart enough or that I was good enough. And now having to take that off is uncomfortable. But I feel much more in tune with whatever's gonna come next. So it's not perfect. There's still so much for me to work through, but I feel really hopeful and really excited about whatever it is that comes next into my life.
- [57:14]
Jess
Who knows that to me is everything? Because I think our what you're talking about is like really that part of your core wound, right? Like this belonging narrative. And we all have those narratives. It may be one, maybe two, maybe three, but the there's core narratives that cycle back in our life again and again. And as we evolve in our manifestation practice, as we evolve in our lives and start calling in bigger and more aligned things. We chip away at that wound every single time. Like, it will pop up in different forms and phases and shapes every single time in order to help you pull off the next layer. It's like, when you see that wound coming up now, it's like, wow, I've gotten here with it. I've brought this all. I've pulled so much off that I was allowed to have this kind of aligned life. Like, that is a miracle. That's miraculous, you know, like, what an incredible thing to have done. You should be so proud of yourself.
- [58:17]
Eugenia Ali
Thank you. And also, like, the universe sends you things to move through that. Like, I don't think I realized at the time, but my boss when I was at Google, the one that was really hard on me, and she was also the one that I seeked the most validation from. Like, my day was either good or bad, depending on what she thought of whatever project I was bringing her. I don't feel the need for that same kind of validation anymore. It's changed into a completely different one. But, like, noticing how it ebbs and flows and how the universe will send you challenges is on purpose. Like, everyone in your life is a teacher. And being able to see it from that lens and asking yourself, like, what is it that she's here to show me? Or she's here to help me work through is like a tool that I use constantly when challenges come up. Because that way it feels like you're playing with the universe instead of feeling like they're putting up challenges and you're the victim of them.
- [59:16]
Jess
That reframe is huge. Like, okay, why is the universe sending me this? What can I learn here? What does it want me to learn here? Versus, everything is always happening to me. I always get the short end of the stick. The world is this. Like, if that is your inner dialogue, if that is your narrative, it's going to be really hard to break through, to see the blessing on the other side or see the lesson that the opportunity that's in front of you. So if you are that person that's feeling that, a lot of validation. Di and in this Return to Magic Challenge, go back to every single phase of that inner child and validate their experience. Because someone who is feeling very victimized by life or feeling like everything is happening to them, it's usually a signal that you haven't been seen in your pain or suffering. The universe is asking you to stop making the person who sees your pain external and that you need to see your pain. And once you do that Boom. Stuff starts to really shift. Just sharing, that's a big one. But sending you guys love if you're in that. And it's very common and totally able to shift out of.
- [60:31]
Eugenia Ali
Yeah. And something that I've had to work through a lot is a wound around judgment and feeling judged by others or criticized by others. And for that one, worst case scenario has been my lifesaver. Because a lot of I'm like, okay, what if they are? Does that change my life in any way? Like my day to day, my relationship with my husband, my like career that I love, what I'll cook for dinner tonight? Like, is that changing anything? No, it's not. Let them.
- [61:03]
Jess
Eugenia, thank you so much for coming on and expanding all of us so much and for giving your gifts and magic behind the scenes at TBM as well. We are just, just so thankful. I. There's just so many parts of your story that I feel like are gonna really hit on so many things for people right now, especially having an expander that is doing the work and taking that action, someone who, that wasn't always the case, like that fear would come up to stop you. And the fact that it no longer does and you're betting on yourself, I think is huge, huge, huge for people to see and to witness.
- [61:40]
Eugenia Ali
Thank you. I told you this earlier, but Danny and I wrote our manifestation lists for 2026 together and I, I'm like reading off my career ones and he's like, these are too easy. Like you're gonna hit these. Like, give me like a stretch manifestation. I was like, okay. Going on the expanded podcast. And he was like, totally. That's such a stretch. And wrote it down. And I think it was like 1-6-6 when you texted me being like, hey, should we do this? And I read it to him. He's like, I really need to get into the TBM stuff. What do you mean? It's six days into the year and you've already manifested what he like what we both thought was like the toughest thing on my list.
- [62:24]
Jess
Wow.
- [62:25]
Eugenia Ali
Really works. Like, it's. It is heavy. It can feel hard. Sometimes it's light. Like sometimes it's really fun. As long as you can can really commit to it and be disciplined with yourself. There's so much to life that we can squeeze out of it and being able to really have that connection back to it and know how to play with the universe has been life changing for me.
- [62:49]
Jess
So good. Gets me teary eyed.
- [62:51]
Eugenia Ali
I feel so, so lucky. Like so lucky that I now get to help people the way that I feel like I've been helped by the brand. So I feel really lucky.
- [63:02]
Jess
And it's just the beginning. It's just the beginning.
- [63:05]
Eugenia Ali
We have so much to come so I'm really happy.
- [63:08]
Jess
Yes. Thank you, Gina.
- [63:10]
Eugenia Ali
Thank you.
- [63:13]
Jess
I hope you guys enjoyed that episode and got so much expansion out of it. Stay tuned for our newsletter on Monday where Eugenia is going to break down a little bit more about how she uses the tools, what she incorporates and what her go to's are are right now. Also, if you have manifested with our return to Magic Challenge that I'm personally still going through very slowly and intentionally. I went through once quickly with the community and now I'm going through a little bit more intentional and I'm just pulling back so many layers, connecting to so many parts deep, deep, deep within me which has been so profound. But if you guys are noticing major shifts, any manifestations that have come through, share in our Speak Pipe link where you can record a voice note. We're going to do an episode to help expand everyone what they can feel like, have that expansion, have that protocol for them on the other side. We'll do an episode soon since you guys have been loving those so you can record that in the link in the show notes. All right, we'll see you next week.
- [64:18]
Eugenia Ali
Sa.