In this first episode of Expansion Engine, host Eric Oliver sits down with Jessica Yarmey—marketer, franchisor, entrepreneur, and founder of Sizzle Society and FlexSociety—for a wide-ranging conversation on brand growth in the multi-location fitness world.

Jessica brings deep experience in brand marketing, franchise leadership, and marketing strategy across roles at Burger King, Club Pilates, and more. This episode explores what it really takes to scale—not just in terms of marketing campaigns, but in the structure, mindset, and decision-making that set growth-oriented businesses apart.

You’ll hear Jessica’s take on:

Why successful marketing at scale often comes down to structure and repeatability, not constant reinvention
How strong core values act as internal guideposts for brand alignment and team decision-making
The role of collaboration and empathy in building franchise systems that work for both franchisors and franchisees
Why mindset, energy, and resilience matter—especially when you're the one leading the charge
What can go wrong with your MarTech stack if it’s not built for scale from day one
Her perspective on the future of marketing tech, especially AI, and how to test it without overcommitting

We also talk about brand voice, marketing operations in franchise systems, and what marketers and operators need to keep in mind when scaling from one location to many.

If you're a CMO, founder, or marketing leader at a multi-location fitness brand, this episode will give you valuable perspective on the frameworks—and mindset—that support sustainable expansion.

🎧 Listen now to kick off the series and explore what real-world growth looks like behind the scenes.

Resources & Mentions:

Jessica Yarmey: Connect on LinkedIn
Jessica’s podcast: The Society Pod
Eric Oliver: Connect on LinkedIn
Learn more about Angelsmith, Inc.

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Jessica Yarmey on Building Structure, Brand Voice, & Franchise-Ready MarTech