#204

Bricks and mortar don’t come cheap.

Your own funds can only take you so far.

I’m sure you’ve heard lots of people talking about working with private investors.

But how do you go about finding them.

In a nutshell, you need to market yourself.

In this week’s show, we’re joined by Louise Jowsey.

Louise has over 20 years' marketing experience gained in real estate, financial services, media and retail sectors so she’s well placed and qualified to provide strategic AND tactical Marketing for small, ambitious property businesses.

In this episode, we discuss:

The 3 key traits needed for successful marketing: Customer-centric, Consistency, and Clarity

The importance of understanding your target audience

How to identify your customer base by examining your own background, strengths, and story

The significance of listening to potential clients to understand their pain points and needs

The need for consistency in marketing efforts

Messaging frameworks in marketing (typically 8-10 core messages)

Compliance when marketing to private investors, especially regarding FCA regulations

The concept of brand archetypes based on 12 core human desires

How to use AI tools like ChatGPT effectively by incorporating brand strategy and tone of voice

The importance of aligning personal and business brands for authenticity

The "11-7-4 rule" for building trust (11 hours, 7 separate occasions, 4 different places)

Louise's background in education and her charitable work in Cambodia

How to develop a distinct tone of voice that matches your brand values and target audience

Louise's Charity in Cambodia

The 12 Brand Archetypes

I'd Like Help With Setting My Goals

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Keywords

UK property resource, property investors, private investors, marketing campaign, customer centric, consistency, clarity, direct to vendor marketing, customer insights, niche marketing, target audience, customer avatar, pain points, customer needs, customer goals, marketing strategy, features and benefits, tone of voice, brand archetypes, messaging framework, social media engagement, property portfolio growth, financial services compliance, FCA compliance, AI tools, Chat GPT, marketing training program, customer research, business strengths, networking events.