Your bank account just sent you a distress signal.

Not because you don't have a good offer. Not because people don't like you. It's because you're doing everything except the one thing that brings money in the door: selling.

In this episode of The Expert Edge, I break down 3 fast-action strategies to create real revenue in 48 hours-without burnout, without icky sales tactics, without waiting for the universe to align.

Here's the brutal truth: the gap between "I have a great program" and "I made $5K this week" isn't about better marketing or a prettier sales page. It's about shifting into sales mode. And it doesn't take 90 days. It works this week.

I've used these strategies to generate cash quickly throughout my 17+ years building my business. They're not long-term scaling tactics. They're short-term power moves that remind you that you're a salesperson first and a perfectionist second.

What you'll learn:

→ Get into sales mode - Why "rearranging business cards" isn't selling (and how to actually shift into sales energy)

→ Pick the low-hanging fruit - Your Stripe dashboard is a goldmine of past clients ready to buy again (and why internal is faster than external)

→ Take off the reins - Why scrappy, messy, real beats polished and perfect when you need cash fast

→ The distinctions between "thinking" you're selling and actually being in sales mode

→ Why your to-do list is probably full of distractions that aren't making you money

→ How to reconnect with past clients without feeling pushy or salesy

→ The power of the messy Zoom session, the DM convo, the test-it-now offer

→ Why perfectionism is the enemy of cash flow

→ How to ride your business "bareback" - real, messy, and ready to serve

Real insights from the episode:

The difference between activity and sales (most coaches do lots of one, none of the other)
Why your past clients are your fastest path to revenue
The psychology of asking for the sale vs hoping for the sale
How to shift from "building" mode to "selling" mode in 24 hours
Why the scrappy approach often converts better than the polished funnel
The client who's been waiting for you to make another offer (and you don't even know it)
How to use your existing relationships to generate immediate cash
Why waiting for your "perfect funnel" is costing you thousands
The real reason most experts aren't making money (it's not the offer)

If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.

Join our next Speak to Convert Masterclass.

In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.

https://colinboyd.co/speak

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode327

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/