Podcast
Expert Edge Podcast
Hosted by Colin Boyd · EN
The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
30episodes
Episodes
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Episode 321 | Attracting High Ticket Clients
4d ago00:30:31Tap to summarizeI made $38,000 today. From one sale. One coaching client. A couple of sessions. Seven days ago, I told my Inner Circle group "I'm allowing another $50,000 to flow into my life this month." Not hoping. Not wishing. Allowing. Within seven days, it happened. In this solo episode of The Expert Edge, I break down how to attract high ticket clients. Not just close them. Attract them. Because when you shift internally, everything external shifts too. Before you roll your eyes and think this is manifesting woo-woo nonsense, let me be clear: this isn't about vision boards and hoping the universe delivers cash to your doorstep. It's about giving yourself permission to receive more money. And most coaches haven't done that yet. You've capped yourself. Maybe it's $5K a month. Maybe it's $20K. Maybe it's $100K a year. Whatever it is, you hit that number and your brain goes "Okay, that's enough. Let's not get greedy." The problem isn't your offer. It isn't your marketing. It isn't your funnel. It's that you haven't decided to allow more money to flow into your business. What you'll learn: → Allow yourself to receive more money - Pick a number that feels like a stretch but doable (not "I hope" but "this is a done deal") → Value outcomes, not features - Stop selling "six coaching sessions" and start selling financial freedom, time with family, emotional peace → Speak to elevated problems - "I need more clients" vs "I have clients but I'm burnt out" (the second person pays 10x more) → Design a program you actually enjoy - How I've made $300K-$500K a year for 17 years with just a few hours of coaching a month → Why mindset is a strategy (not just "mindset stuff") - You can have all the tactics in the world, but if your mindset isn't right, you won't give yourself permission to receive Real insights from the episode: How I made $38,000 in one day from a premium private client Why I choose numbers that feel easy (not lottery-level fantasy) when setting revenue goals The difference between "deserving" money and believing you deserve it How to pivot out of negative mindset throughout the day when refunds, upset clients, and challenges happen Why most coaches cap themselves at a certain income level without realizing it The exact process of living in the result before creating the result How to speak to higher level problems in your messaging to attract premium clients I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots. Go to colinboyd.co/highticket and sign up now. My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode321 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →The Secret Way To Discover Your Why w/ Gary Sanchez
2w ago00:43:36Tap to summarizeCheck out Gary's Why Discovery resource here: https://colinboyd.co/gary "Yeah, I'm a coach too." "Yeah, I'm a speaker too." You know what happens when you say that? Nothing. You blend in with everyone else who does what you do. In this episode of The Expert Edge, I sit down with Gary Sanchez, founder of The Why Institute, who's helped over 400,000 people discover their why. Gary spent 20 years becoming one of the best dentists in the world - state-of-the-art technology, premier training, top mentors, every certification you could get. And his practice kept getting smaller. He worked harder than anyone he knew and blended in with every other dentist who said "Yeah, I'm a dentist too." The problem wasn't his skills. It was that he didn't know what to say that separated him from everyone else. So he spent eight months with Simon Sinek discovering his why. Then he did what every great entrepreneur does: he found a better way. Now instead of taking eight months, Gary can help you discover your why in eight minutes. We dive deep into why your ideal clients are the ones who believe what you believe (but you have to say it first), how clarity on your why unlocks everything from messaging to marketing, and why winging it feels great until you realize nobody's buying. What you'll learn: → Your ideal clients believe what you believe - Gary's dental practice took off when he stopped talking about what he does (crowns, bridges, fillings) and started talking about why he does it → The younger you figure out who you are, the longer the runway - How Gary's buddy hit rock bottom at 22, figured out his why, and became one of the wealthiest guys in New Mexico → Winging it vs having frameworks - Why Gary could get standing ovations but no sales until he learned structure from Colin's Sell From Stage program → You know who you are when you can say it - Gary's why: to find a better way and share it (that's been his entire life through patents, inventions, and products) → How Gary went from dentist to helping 400,000+ people discover their why → Why "build a great product and people will come" is terrible advice that cost Gary 20 years Real insights from the episode: How Gary spent eight months with Simon Sinek working through his why (before creating a better, faster process) Why Gary's practice was getting smaller and more refined despite doing everything "right" The moment Gary realized he needed to articulate what he believes, not just what he does How Gary helped Colin discover his why (and why Colin's 19-step teeth routine makes him a dentist's dream and nightmare) Why your bad clients are the ones who don't believe what you believe The difference between knowing your why intellectually vs being able to say it clearly How frameworks give you confidence because you know what's going to happen in advance Check out Gary's Why Discovery resource here: https://colinboyd.co/gary Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode320 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →Helping Women Get Paid What They Are Worth w/ Richa Bansal
3w ago00:40:35Tap to summarizeThis week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers. "I am lucky to have this job." That sentence just cost you $50,000. Maybe more. Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs. You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance. And then you wonder why you can't charge what you're worth. In this episode of The Expert Edge, I sit down with Richa Bansal, founder of Pink Careers, who's built a seven-figure business teaching women how to step into leadership roles and get paid what they're worth. Richa breaks down the exact mindset shifts that unlock everything from career moves to sales conversations to scaling your business. We talk about why mindset is a strategy (not just a nice-to-have), how to fight for the prospect instead of just closing the sale, and what it takes to scale past seven figures when you've been a successful solopreneur with great margins. What you'll learn: → The biggest mindset shift: From "I'm lucky to have this" to "They're lucky to have me" (and how this shift changes everything from negotiations to pricing) → Why mindset is a strategy - You can't tactics your way out of believing you're not good enough → Richa's sales philosophy: Fight for the prospect's future, not just for the sale (when you care more about transformation than commission, sales becomes service) → How to scale past seven figures without losing profit margins or service quality (and why growth means letting go of control) → Why women (and many coaches) put clients on a pedestal and make themselves feel small (and how that creates imposter syndrome) → The continuum from passive to arrogant (and why women almost never overshoot into arrogance when making this shift) Links Richa refers to on the episode: Her Career Masterclass link: https://rise.pinkcareers.com/rp-masterclass-live Connect directly with Richa on LinkedIn: https://www.linkedin.com/in/richabansal10/ Real insights from the episode: How Richa went from senior leadership at Amazon to building Pink Careers and crossing seven figures Why she was almost always the only woman in leadership roles (oil and gas, Amazon's operational leadership) The mission to help one million women step into leadership roles and close the gender gap in the C-suite Why "always be the buyer" is one of the most powerful sales mindsets you can adopt How Richa runs the largest women's leadership program across the federal government of Canada The tactical, no-fluff approach that gets clients 30%, 40%, sometimes 50% pay increases Why your internal purpose shifts once you cross a certain revenue threshold Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode319 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →The Message Your Body Is Sending You - Dr Jin Ong
4w ago00:45:18Tap to summarizeYou know that thing you've been ignoring? That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of? Your intuition has been whispering. Then speaking. Now it's probably yelling. In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it." Her logical brain kicked in. "What will people think? This isn't in my scope of practice." So she parked it. Meditated. Had a baby. Kept doing the "safe" thing. Eventually, she realized the only thing she hadn't tried was actually doing what her intuition told her to do. So she moved countries, drained her bank account, stepped into the unknown, and built exactly what her intuition told her to build. Her five-year vision happened in 18 months. We dive deep into the cost of ignoring your intuition, why emotional work isn't just about feeling better, and how processing suppressed emotions can unlock everything from physical healing to business breakthroughs. What you'll learn: → Your body is trying to tell you something - Jin tried pills, supplements, diet control, emotional therapies. Nothing worked until she stopped fixing externally and started listening → Emotional work creates space for courage - How Jin's emotional work gave her the courage to leave her job, move countries with a 20-month-old, and step into the unknown → You can't process your deepest emotions alone - Why navigating emotional work solo means you'll only work on the easy stuff, not what actually moves you forward → Pain is the gateway to liberation - How Jin's clients come wanting their pain to go away and end up with expanded lives, better relationships, business opportunities, and money flow Real insights from the episode: Why Jin's body forced her into her gift through skin conditions, autoimmune issues, and constant sickness How suppressed emotions can bring up uncomfortable physical releases (and why that's actually your body feeling safe) Why Jin works with people with chronic health conditions, cancer, autoimmune disease, and fertility issues at an emotional level How Jin went from osteopath running clinics to helping people manifest incredible lives through emotional processing The difference between fixing things externally vs listening to what your body is actually trying to say Why ignoring your intuition shows up as stalled revenue, drained energy, or feeling off track If you resonated with Jin's work and want to go deeper, check out her book Healing Beyond the Diagnosis. It's available on Amazon (ebook and paperback) or download chapter 3 for free at drjinong.com/hbd-book She also has an audiobook available on her website. The book includes 13 transformational client stories (real names, real results) showing how pain became the gateway to liberation. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode318 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →3 Secrets To Market Leadership
Apr 2100:28:27Tap to summarizeVan Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas. They weren't. It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight. That's what standards look like when you're a market leader. In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better Facebook ads, more followers, or the perfect Instagram bio. But here's the truth: the reason you don't have 50,000 people on your email list isn't because you haven't figured out the funnel. It's because you haven't decided to be a leader of 50,000 conversations every single week. I share the 3 secrets to becoming a market leader - the courageous decisions, elevated standards, and amplified authenticity that separate people who ride comfortably in the middle of the pack from those who pull out front and feel the wind, grit, and resistance. What you'll learn: → Secret 1: Take courageous action - Focus on opportunity cost, not absolute cost (what does NOT taking action cost you?) → Secret 2: Lift your standards to the next level - What are your blue M&Ms? (the small indicators of excellence) → Secret 3: Amplify who you are even more - Play the whole keyboard, not just middle C (bring out all the authentic parts of you) → Secret 4: Decide you're a leader before you feel like one - Leadership doesn't happen TO you, you decide it first → Why the peloton metaphor explains everything about market leadership → How one client went from cupcake company employee to six figures in 2-3 months (and what she did differently) Real insights from the episode: Why leadership is you amplified, not you in a suit being stifled and professional The moment Colin sat in a room with 4-5 market leaders and decided "I'm going to be a leader of market leaders" Why going pro doesn't mean hiring a massive team - it means deciding what you'll show up for consistently How Colin has delivered 317 podcast episodes and only missed 1-2 weeks in four years (that's a standard) Why market leaders don't wait for the invitation - they send it The difference between absolute cost and opportunity cost (and why market leaders focus on the latter) Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode317 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →How to Build A Highly Valuable Network
Apr 1400:19:49Tap to summarize"Colin, how did you get connected to these big names you've collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?" Here's the honest answer nobody wants to hear: I paid to be in the same room as them. Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer. In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has come from relationships and friendships I've intentionally built in this industry - and I'm sharing exactly how I did it. I walk through the mindset shifts, tactical strategies, and energy you need to bring when networking. This isn't about manipulation or playing games. It's about deciding that building relationships is important, investing to be in the right rooms, and showing up from a place of abundance instead of scarcity. What you'll learn: → Why you need to pay to be in the room (and why almost every major relationship requires investment) → How to come from abundance instead of scarcity (people can smell neediness from a mile away) → The 60-day check-in system: How to stay connected without being weird (Instagram, WhatsApp, Voxer, then text) → The hallway hack: Where the most influential people hang out during conference sessions (spoiler: not in their seats) → Why showing up as a fan kills your chance of becoming a peer or partner → The law of reciprocity: How having a podcast (or platform) creates natural collaboration opportunities → How to transition from "person at the event" to "person they text when they're in town" Real insights from the episode: Why conferences should be 80% about meeting people and 20% about content How to reach out to people in paid programs you're already in (the 15-minute catch-up framework) Why market value and personal value are different (and how to leverage both) The Instagram to WhatsApp to text progression for building relationship intimacy Why starting a podcast was less about building an audience and more about having a platform to offer value to people Colin wanted relationships with Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode316 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →Nailing Your Niche
Apr 700:24:04Tap to summarizeI was terrified to niche down. Genuinely terrified. I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..." You know what happened? Nothing. Crickets. Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem. My business tripled. In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do. I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business. What you'll learn: → The Niche Making Model: Person, Problem, Promise, Mechanism (the four parts of a strong niche) → Misbelief 1: "If I narrow my niche, I'll miss out on potential clients" (this is backwards - here's why) → Misbelief 2: "I can solve so many problems, I don't want to limit myself" (lead with ONE, help with more later) → Misbelief 3: "Narrowing my niche will restrict how much money I can make" (99.9% of the time, going narrow makes you MORE money) → Misbelief 4: "I don't want to choose the wrong niche" (don't marry the niche - date it) → The Niche Narrower Model: How to go from broad-broad to narrow-medium (with real examples) → Why "executive moms" beats "working moms" and "female doctors only" beats "health coaching for women" → The avatar upgrade: Time over money wins every time Real examples from the episode: How one personal trainer niched from "health coaching" to "female doctors only" and his business exploded Why "busy moms growing their career" (broad-broad) becomes "executive moms with kids getting promoted in finance" (narrow-medium) How I went from generic leadership coaching to "get clients every time you speak" and tripled my business Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode315 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →How to Actually Use AI in Your Business (Without the BS) w/ Rick Mulready
Mar 3100:45:56Tap to summarize99% of AI use is making you less efficient, not more. You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive. You're not. You're procrastinating with a fancy tool. In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking what's possible instead of solving a specific problem. We talk about why AI without a clear problem to solve is just expensive distraction, the difference between AI assistants (that answer questions) and AI agents (that actually do the work), and how to stop burning time pretending busy work with AI is actual leverage. Rick shares how his wife Amy gets better output from Claude than most developers - just by talking to it like a human and clearly articulating what she wants. He also reveals why most coaching chatbots are useless (just course material dumped into AI) versus ones that actually adapt and coach. You'll discover: Why asking "what can I do with AI?" is the fastest way to waste three hours How to come to AI with a use case and problem instead of exploring possibilities The difference between AI assistants and AI agents - and why agents are where the real business leverage lives How to get amazing AI output without fancy prompts (just clearly articulate what you want) What makes a coaching chatbot actually valuable vs. regurgitating course content This conversation isn't about AI tips and tricks. It's about using AI efficiently - knowing the problem you're solving before you ever open the tool, building systems that do real work instead of just helping you think about work, and avoiding the rabbit holes that make you feel productive while accomplishing nothing. If you've been using AI and feeling like it's not saving you time - or worse, it's creating more work - this episode will show you what you're doing wrong. Connect with Rick Mulready: Mine and Ricks favorite speak to text Ai tool: Wispr flow YouTube Channel: Search "Rick Mulready" for AI use cases specifically for online business owners or Click Here to go to his channel AI Playbook Community: Rick's membership community where he built the "Zone of Genius" app - an AI team that handles the 80% work so you can focus on your 20% Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode314 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →Psychology of a Personal Brand
Mar 2400:18:07Tap to summarizeYour course isn't the problem. Your offer isn't broken. Your pricing isn't off. The problem is simpler - and harder to hear: People don't buy courses. They buy coaches. In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you." That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If you've been wondering why your offers aren't selling, it's probably not the offer. It's how you're perceived through the sales process. You are the product. And if you don't realize that, you're missing something huge when it comes to running a coaching business. I walk through four core principles of building a personal brand that attracts people to YOU, not just your stuff: Amplify your quirks - Why vanilla doesn't sell and how to become a purple cow instead of a brown one Take a stand on a value - What you stand FOR and what you stand AGAINST (and why people pop when they do this) Elevate your aesthetics - Why fonts have feelings, blue sky makes videos pop, and cohesive branding matters more than you think Build credibility that stacks - From personal results to character endorsements to celebrity testimonials This episode isn't about creating a fake persona or manufacturing authenticity. It's about understanding that in the expert industry, people buy coaches, not courses. Your quirks, your values, your aesthetics, your credibility - that's what makes people want to work with YOU. The course is just the vehicle. You're the engine. If your offers have been sitting there not selling and you keep thinking it's a positioning problem or a pricing problem... it's probably a personal brand problem. Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode313 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →Selling High Ticket 1-1 Stuff
Mar 1700:31:28Tap to summarizeThe coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money. And they're right. Sort of. But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs. In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three. This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot. I walk through the five key principles of selling high-ticket one-on-one: Why one-on-one keeps you sharp and makes everything else you create better (courses, content, group offers) How AI is making human interaction, accountability, and community premium-priced services Why you must charge for the result, not the hour (and how to position transformation over time) The "fruit salad vs. apple" packaging strategy that lets you charge $5K-$10K+ instead of pricing per session How to create scarcity, authority, and resistance so clients audition to work with you (not the other way around) This episode isn't about going back to only doing one-on-one. It's about adding a high-value engine to your business that keeps you connected to your market, generates significant revenue, and requires almost no infrastructure. If you've been told one-on-one isn't scalable or isn't worth your time, this conversation will show you what you've been missing. Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode312 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Transcribe →