Same presentation. Same offer. Same you.

$91,000 in sales.

Two weeks later with a different audience?

$4,000.

In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve.

This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package.

Same work. Different avatar. 100X different price.

Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have.

What you'll learn:

→ Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar

→ Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices)

→ Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster

→ Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses

→ Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things

Real insights from the episode:

The $91K vs $4K story - same presentation, same offer, different audience, wildly different results
Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices)
The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?"
Why you shouldn't focus only on the lowest common denominator (beginners)
The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar
Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership
The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue
Why premium clients are easier to work with - they're resourceful, know what they want, and take action
How to identify what problems your upleveled avatar actually has
Building specific products for different avatar levels (not everyone joins high-level programs)

If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.

Join our next Speak to Convert Masterclass.

In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.

https://colinboyd.co/speak

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode326

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/