What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last?

In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention.

You’ll learn why slow growth is often smarter growth, how Jon uses YouTube and evergreen webinars to generate daily sales, and the surprising power of solving one problem really well. Jon also shares the exact mindset shifts that helped him resist comparison, stay focused on value, and build a business that fits his life—not the other way around.

If you’re tired of chasing hype and ready to build something real, this episode will give you the clarity and confidence to commit to the long game. Your business doesn’t need to be loud to be profitable—it just needs to work.

You can check out Jon’s training and free resources at ExcelCampus.com, or find him on YouTube, Facebook, or Instagram under @ExcelCampus.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode267

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/