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Faisal Hazan, CRO at AVO Automation, shares how embracing an AI-native go-to-market platform like Aurasell transformed their sales operations, leading to significant gains in velocity and productivity.

Key business outcomes:

70–80% reduction in account research and prep time, which gave sellers more time to focus on selling.
35% increase in sales velocity by enabling the team to qualify accounts in and out faster.
50% increase in productive capacity, primarily by making the onboarding process faster and easier for new hires.
Boosted seller morale and will by simplifying workflows and removing the burden of manual tasks across disparate tools.

Avo Automation replaced multiple tools, including Salesforce (CRM), Apollo (sequencing), Chorus (meeting recording), Zoom Info, and a CPQ product, with Aurasell in a remarkably fast transition.

Hazan advises leaders to prioritize what makes people more productive: "The world is shifting into AI... the people that are not using a product that has AI embedded in it... they'll be left behind."