Fri Mar 28 2025

In this episode of the Eye Give a Damn Podcast, Dr. Allen sits down with Trudi Charest, also known as The Eye Care Marketer, to talk all things marketing, personal branding, and how eye care professionals can thrive in today’s digital world. Whether you’re an OD who owns a clinic or just looking to build your personal brand, this conversation is packed with actionable insights. Trudi shares strategies for social media, tips on how to show up online authentically, and why branding matters even if you’re not the business owner. Trudi brings a powerhouse resume: she’s a licensed optician, marketing expert, speaker, and co-founder of Marketing4ECPs. She’s trained sales teams across North America and has been called a “LinkedIn guru” with over 11,000 followers. Her advice? Real, practical, and totally doable. 🧠 Why your brand matters (yes, even if you're an associate OD) 📱 How to stand out on social media without feeling salesy 💡 Why marketing isn't just about ads - it's about conn...