Reaching Gen Z Where They Are: Digital Evangelism, Data, and the $2.30 Soul

Host Justin Forman sits down with Sean Dunn, CEO and founder of GroundWire, for a conversation that reframes how entrepreneurs think about ministry, marketing, and mission. Sean has spent decades as an evangelist, speaker, and author — but in 2017, he made a radical pivot: going 100% digital to reach the generation that has stopped walking through church doors. The result? Over 2 million people raised their hand to receive Christ in 2025 alone, at a cost of just $2.30 per commitment.

This episode is equal parts spiritual conviction and entrepreneurial strategy. Sean unpacks how GroundWire uses data-driven iteration, targeted digital interruption, and multi-URL messaging campaigns to meet young people in their brokenness — wherever they scroll.

Key Topics:

Why 76% of Gen Z and millennials have no connection to the local church — and what to do about it
The genius of "interruption" marketing for the Gospel: meeting people where they already are
How GroundWire went from $6.51 to $2.30 per profession of faith through data and iteration
Why "our innovation becomes our rut" — and how to keep pivoting before you plateau
The motivation vs. access framework for disciple-making in a digitally addicted generation
How businesses can "champion a day" and watch souls come to Christ in real time
The collaborative giving opportunity at solving.org

Notable Quotes:

"Some people relate better to whenlifehurts.com than jesuscares.com. So we just started to iterate on that." — Sean Dunn

"In business as well as in ministry, a lot of times our innovation becomes our rut." — Sean Dunn

"The hunger is real, the messaging is right, and God's on the move. And those three things add up to some phenomenal results." — Sean Dunn

About Sean Dunn: Sean is the CEO and founder of GroundWire, a digital evangelism ministry. Called to ministry at 14, Sean spent years as a traveling speaker and author before pivoting fully to digital ministry in 2017. GroundWire operates a network of Gospel-centered websites — JesusCares.com, WhenLifeHurts.com, IFeelBroken.com, DoIMatter.com, and more — using targeted digital ads to interrupt and engage Gen Z and millennials at their point of need.