Welcome to a new edition of the Famous Interviews with Joe Dimino series. On this episode, we talk with leadership coach, Birkman consultant, and founder of North of Normal, Sira Laurel.

A former Director of HR and builder of brain-friendly workplaces, Sira helps leaders use neuroscience to transform how they lead teams in today’s AI-powered world. Her work focuses on understanding how the brain and nervous system operate—and applying that knowledge to move leaders from reactive, stress-driven management to more resilient, adaptable leadership.

Through her programs, she helps executives, professionals, and change-makers break free from limiting habits, build resilience, and create lasting positive change in both mindset and workplace culture.

In this conversation, we explore leadership in the age of AI, brain-based performance, and how to build healthier, more effective organizations.

Enjoy this insightful interview.

More Sira Laurel:
https://www.leadnorthofnormal.com/

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