Instead of chasing scale, the Witte family leaned into trucking, building a nationwide refrigerated logistics company. Then in the mid-2000s, they made another shift—this time back to cattle, but with a completely different focus: quality over quantity.

Today, Witte Beef Co. is built around producing Prime-grade beef comparable to top steakhouses across the country—while maintaining control over nearly every input along the way.

In this episode, we cover:

The history of the Witte family operation from the 1940s to today
Lessons learned from scaling up—and scaling back
Why they shifted from commodity cattle to premium beef production
How feeding, genetics, and environment impact marbling and taste
Their monoslope barn system and low-stress cattle philosophy
Growing 90%+ of their own feed and controlling input costs
The finishing vs. breeding program strategy
How trucking and logistics tie into their overall business
And what it takes to build a vertically integrated, quality-focused beef brand

This is a masterclass in adapting to markets, controlling your system, and building a premium product in agriculture.

www.johndeere.com

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