This week, I’m joined by Katherine Ruiz, founder of haircare brand, People Haircare. Having grown up trying to straighten and hide her curly hair, Katherine started to embrace what she was given, while also identifying a gap in the market for hair products that give people the confidence to feel like themselves. I chat to Katherine about how the brand got picked up by Coles, why her products are different to your average supermarket shampoo and the thought process behind their fun branding!

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