Podcast
Fashion Code
Hosted by Luca Fontani · EN
The Fashion Code is a podcast by Grapefox, the leading growth consultancy for fashion brands.
Fashion brands rarely fail because of advertising. They fail because of weak financials, poor strategy, and unstable marketing.
This podcast breaks down what actually works. Unfiltered playbooks and battle-tested insights drawn from working with labels of all sizes, from emerging brands to companies making over $100 million a year.
No fluff. Just real talk about building fashion brands that last.
Hosted by Luca Fontani
4episodes
Episodes
Newest firstAll episodes
Why Fashion Brands Should Stop Chasing Loyalty
Dec 3100:16:42Tap to summarize82% of brand growth comes from acquisition, not loyalty. Here's 20 years of research that changes everything about how fashion brands should grow.
Transcribe →Why Reach Beats Creative in Fashion Advertising
Dec 3000:04:31Tap to summarizeMost fashion brands blame weak creatives for poor ad performance. The real driver of growth? Reach. Learn why good enough beats perfect.
Transcribe →Why Lifetime Value is a lie in Fashion
Dec 3000:03:56Tap to summarizeFashion is not software. Discover why relying on Lifetime Value (LTV) is hurting your brand and the 3 cash-flow metrics you should track instead.
Transcribe →The Marketing Funnel is Dead (And Why Fashion Brands Keep Believing in It)
Oct 300:13:23Tap to summarizeThe marketing funnel is a lie. In this episode, we break down why the traditional funnel doesn't reflect how people actually buy fashion—and what actually works instead. We explore the 95:5 rule (only 5% of your market is ready to buy right now), Google's "Messy Middle" research, and why mental availability beats conversion optimization every time. If you're tired of chasing short-term wins and want to understand how fashion brands actually grow, this is where we start. Key topics: Why marketing gets blamed for everything (and why that's wrong)The 95:5 rule and what it means for fashion brandsThe Messy Middle: how customers actually make decisionsMental availability vs. conversion funnelsThe 60/40 framework for sustainable growthWhy you need to fix your economics before scaling marketing If you own or operate a fashion brand and want help turning these insights into actual growth, visit grapefox.com. We've worked with over 100 fashion brands in the last decade—from startups to companies making over $100 million annually—helping them fix their economics, build sustainable marketing, and scale profitably. Check out grapefox.com to learn more. Thanks for listening to The Fashion Code. See you next time.
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