
Hosted by Victoria Smith · EN
Fashion & Founders is a media platform exploring how fashion is actually built. Hosted by Victoria Smith, the show sits at the intersection of fashion, technology, and capital spotlighting the founders, investors, and operators shaping the industry’s next era.
Through long-form conversations, we go beyond trends to unpack fundraising, manufacturing, resale, AI, sustainability, career, and the evolving business of fashion. This is where fashion’s builders speak, share, and connect.

What is trend forecasting? How are fashion trends predicted? How do brands predict what consumers will want years before it happens? In this episode, we go inside WGSN, one of the world's leading trend forecasting companies, to explore how fashion and consumer trends are forecasted and what founders, marketers, and creatives should be paying attention to now. Cassandra Napoli is the Head of Consumer Forecasting at WGSN, where she helps brands understand how consumers think, feel, shop, and behave years before those shifts reach the mainstream. From AI and Gen Z to nostalgia, retail innovation, and the creator economy, Cassandra shares the frameworks WGSN uses to help companies future-proof their businesses and make better long-term decisions. We discuss how trend forecasting actually works, whether trends are really moving faster than ever, how AI is changing consumer behavior, and more. Whether you're building a fashion brand, working in marketing, launching a startup, or simply curious about what's shaping the future of consumer culture, this episode offers a behind-the-scenes look at how some of the world's biggest brands prepare for what's next.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyJob Board opportunities in fashion, tech, and more.Follow WGSN:IG: @WGSNWebsite HERECreate Tomorrow Podcast HERERent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Glamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!

What business school won’t teach you about luxury. How do you work in luxury fashion? This is inside LVMH's playbook. This week, I'm joined by Pauline Brown, former Chairwoman of LVMH North America, Harvard Business School professor, and author of Aesthetic Intelligence. Pauline shares the lessons she learned leading some of the world's most iconic luxury brands. We cover a lot, from why climbing the corporate ladder doesn't always bring more freedom, to the mistake most people make when planning their careers, and why she believes taste will become one of the most valuable skills in the future of work. We also dive into what luxury brands understand about consumer psychology, how Dior and Chanel think differently from startups, what it really takes to break into companies like LVMH, and why Pauline convinced Harvard Business School to create a course on The Business of Aesthetics. Whether you're building a brand, growing your career, or simply trying to develop better taste, this episode is packed with frameworks you'll think about long after listening.In this episode, we cover:Navigating a career pivotHow she transitioned from consulting to fashion and beautyThe biggest career mistakes young professionals makeWhy taste matters more in the age of AIHow to stand out when applying to luxury brandsThe psychology behind iconic brands like Dior and ChanelWhy attention doesn't always lead to salesThree questions to ask before starting your own companyFollow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow Pauline Brown:IG: @paulinegarrisbrownBook HEREBrunello: The Gracious VisionaryWatch the documentary film HEREIG: @brunelloilvisionariogarbatoThank you to this episodes's sponsor Blue Fox Entertainment!Thanks for listening!

What does a creative director in fashion do? How do I get a job in fashion? What is fashion school actually like? Hear from Michelle Ochs, the Creative Director at Hervé Léger. In this episode, we talk about what it really takes to build a career in fashion from landing an internship at Marc Jacobs before even starting Parsons to navigating the job market during the 2008 financial crisis. After co-founding Cushnie et Ochs and spending more than a decade building the brand, Michelle made the decision to close that chapter of her career. Today, she's the Creative Director of Hervé Léger, where she's reimagining one of fashion's most recognizable brands for a new generation. Michelle also shares the strategy behind Hervé Léger's resurgence, why runway shows aren't always worth the investment, how Gen Z is rediscovering the brand, what she actually looks for when hiring designers, and why she still wants candidates to bring a printed portfolio to interviews. Whether you're hoping to work in fashion, build your own brand, or simply love hearing the stories behind iconic fashion houses, this episode is full of practical advice and an honest look at what it takes to evolve throughout your career.In this episode, we discuss:What fashion school is really likeGetting her first fashion internshipNavigating the fashion hiring landscapeStarting a fashion brandBecoming a creative directorFashion marketingRebuilding an iconic fashion brand for a new generationWhat fashion hiring managers actually want to see in interviewsFollow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow Hervé Léger:IG: @hervelegerRihanna’s Iconic DressFollow Michelle:IG: @ochsmichelleTikTok: @mrsmichelleochsRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Glamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!

This week on Fashion and Founders, I'm joined by Morgan Riddle and Cherry Beagles, co-founders of The 400 Club, a community redefining sports through the lens of fashion, culture, and female fandom.Morgan Riddle was called “The Most Famous Woman in Mens Tennis” by the New York Times and now she is moving her focus to female fans in all of sports. Cherry Beagles founded The 400 Club in 2024, a community reimagining what sports fandom looks like for women, gaining recognition and named Forbes 30 Under 30. Together, they're building one of the most exciting brands at the intersection of fashion, sports, culture, and community. We discuss their experiences at F1, Wimbledon, the US Open, the Super Bowl and more. At The 400 Club they’re brining women together for the biggest live sporting event watch parties and industry events. We talk about why women's sports is far bigger than a trend, how social media has transformed the fan experience, why brands are still missing the mark with female consumers, and the enormous opportunity at the intersection of sports, fashion, and community. If you've ever wondered where the future of sports is headed or why fashion brands, founders, and creators are paying so much attention this episode is for you. Female sports fans aren't new. They're finally being seen.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow The 400 Club:IG: @the400clubJoin the 400 Club HEREFollow Morgan Riddle:IG: @moorrgsFollow Cherry Beagles:IG: @cherry.beaglesRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Glamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!

This week on Fashion and Founders Podcast, I’m joined by Caley-Rae Pavillard, VP of Partnerships & Business Development at ShopMy. If you've spent any time around creators lately, you've probably heard the same thing: "Get on ShopMy." But why has it become such a powerful platform for creators, brands, and tastemakers?In this episode, we discuss why creators are becoming the new retailers, how affiliate marketing is reshaping the industry, and why follower count matters far less than most people think. Caley shares what brands are actually looking for, how creators can turn recommendations into recurring revenue, and why human taste may become even more valuable in an AI-driven world. Consider this your ShopMy Success Guide and Masterclass in Influencer Marketing. We cover: How creators are making millions through affiliate revenue The shift from attention to influence What brands really want from creator partnerships Why authenticity still wins The future of shopping, discovery, and personal brandsWhether you're a creator, founder, marketer, or simply curious about where commerce is headed next, this episode is packed with insights.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow ShopMy:IG: @shopmyJoin ShopMy as a creator HEREJoin ShopMy as a shopper HEREFollow Caley-Rae:IG: @heycayraeCaley’s ShopMyRent the Runway:Use code: RTRXVSMITH50and get 50% off your first month!Glamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!

This week, I’m answering your questions in a solo episode. I asked you to send in your biggest questions about working in fashion, founder tools, networking, fashion tech, and building a career you actually love, and we're covering all of it. From how to pivot into fashion from a different industry or degree, how to attend New York Fashion Week, the tools I’ve used to grow on social media, and the fashion tech companies and trends I'm watching closely right now. Whether you're trying to land your first fashion job, grow your platform, or simply understand where the industry is headed, I hope this episode gives you a few practical takeaways you can use immediately.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyLinks for mentioned items in the episode:Fashion Career PlaybookCopenhagen Fashion BrandsDressing Professionally on a BudgetFlatter BlazerNo Blister FlatsEarringsRent the Runway:Use code: RTRXVSMITH50and get 50% off your first month!Glamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!

In this episode, Victoria sits down with Rebecca Hessel Cohen, founder of LoveShackFancy. They discuss how Rebecca went from working as a fashion editor at Cosmopolitan to building one of the most recognizable brands in fashion. Rebecca shares the story behind the original bridesmaid dress that launched the company, the early years before opening a retail store, and how LoveShackFancy evolved from a niche aesthetic into a full lifestyle universe. They also discuss the viral ruffle skirt that became one of the most copied fashion pieces online, navigating dupes and copycats, scaling without diluting the brand, building immersive retail experiences, and what makes collaborations actually work. Plus Rebecca’s advice for standing out in fashion, building a recognizable point of view, and turning aspiration into community.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow LoveShackFancy:IG: @loveshackfancyTikTok: @loveshackfancyShopFollow Rebecca:IG: @becknycTikTok: @becknyc_Glamsquad:Code: FASHIONANDFOUNDERS for $20 offRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Thanks for listening!

In this episode, Victoria sits down with Colby Mitchell, founder of Swan Beauty, the AI beauty tech startup that went viral after sponsoring Acquired Style’s bachelorette trip. They discuss the strategy behind the partnership, the inbound after the trip, and the theories circulating the internet. The conversation explores the intersection of beauty and technology, the future of AI-powered skincare, and the journey to building Swan Beauty. If the bachelorette trip content left you wondering what is Swan Beauty, listen here and learn what’s next for them after their viral moment.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow Swan:IG: @swanbeauty_usSwan Beauty WebsiteTry the appFollow Colby:IG: @colbytmitchellFamily Office Episode Mentioned HEREGlamsquad:Code: FASHIONANDFOUNDERS for $20 offRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Thanks for listening!

In this episode, Victoria sits down with Giovanni Vaccaro, co-founder of GlamSquad, to talk about the future of beauty and how access is changing everything. What used to be reserved for celebrities and top influencers, getting your hair and makeup done at home, is now available on demand. Giovanni breaks down how GlamSquad made that shift possible, turning luxury beauty into something people can actually use in their everyday lives. They discuss the rise of convenience-driven services, the connection between beauty and confidence, and how platforms like GlamSquad are redefining both access and the way creatives work. If you’ve ever wondered how people always have glam for events, shoots, or fashion week this is how.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow Glamsquad:IG: @glamsquadFollow Giovanni:IG: @giovannivaccaroGlamsquad:Code: FASHIONANDFOUNDERS for $20 offRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Thanks for listening!

In this episode, Victoria sits down with Sali Christeson, founder and CEO of Argent, to discuss what it really takes to build a fashion brand over the long term. Sally shares her path from tech to launching Argent, and how a gap in the workwear market led her to create a brand rooted in both function and purpose. They get into raising venture capital in fashion, navigating the “messy middle” of growth, and why most brands don’t make it past the early years. Sally also shares how Argent went from strong growth to zero revenue during COVID and the unexpected moment that turned things around. The conversation covers hiring, trusting your instincts as a founder, evolving workwear culture, and why there’s no shortcut to building a brand that lasts.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow Argent:IG: @argentShop ArgentFollow Sali:IG: @salichristesonBrand Highlight: Alexandra MadisonGlamsquad:Code: FASHIONANDFOUNDERS for $20 offRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Thanks for listening!