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Lauren Sherman
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Lauren Sherman
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Lauren Sherman
You know when your hair turns out just right and it kind of sets the tone for the whole day, I feel like we're all chasing that, but none of us want to spend an hour getting to that point. That's why I've been really, really into l' Ange hair lately. I switched over to their Axia hair dryer and the first thing I noticed was how compact and lightweight it is. It just makes styling feel way more manageable, especially on those mornings when you're rushing but still want your hair to look put together. And I've been using their gloss shock treatment along with it, which has been so such a nice addition for my super coarse, super curly, super frizzy hair. I'll spray it on damp hair, then blow dry and it just helps everything look smoother and more polished like that fresh from the salon kind of finish. But at home, which is extremely hard for me to get, it's been amazing. What's great is how these two work together. The heat from the dryer activates the treatment and you end up with soft, glossy hair in under 20 minutes. It's simple, it's quick, and it just fits into real life. I definitely recommend it to anyone who wants an easy routine that still delivers super, super nice results. Go to launchhair.com and use code fashion to get 20% off your first order. That's L A N G E h a I r dot com. And use code fashion for 20% off at checkout. Hello and welcome to Fashion People. I'm Lauren Sherman, writer of Cupstone Fashion and Beauty Memo Line sheet. And today with me on the show is writer, influencer, editor Brenda Hashtag. We're talking Coachella Fashion, the Met Gala's Tech Bros, The Devil Wears Prada, to Salon, what people are shopping for in Hong Kong, and so much more. Happy Tuesday, everyone. Hope you're having a great week. I am prepping for Kering's annual investor meeting. They invite a lot of journalists. I got a preview of the list of journalists and there are many people going. I'm calling it Fet de la Caring. You know about Fet Dela music? I think that's what it's called. Anyway, I'll be at this investor meeting on Thursday, so I will report back on Fashion People on Friday morning. And then in Line Sheet on Monday. I'll have a big kind of deep dive report with original reporting and some good nuggets that you can't get anywhere else right now. On Line Sheet, you'll find intel on what's going down at lvmh. The earnings were Monday night. And reading between the lines, it seems super pumped on Dior. Sales in the fashion group were down, I think 9% on a reported basis, 2% on organic. That's quarterly, first quarter, 20, 26, year over year change. They seem super pumped on Dior. They said, like the bag is doing exceptionally well and they would. The, the thing about these earnings reports, they don't share the actual numbers of the individual brands, but they don't lie about how they're doing. So they're saying Dior is doing well. That means it is doing better than last year. They didn't say anything about Louis Vuitton in terms of performance, which means probably not great. Obviously, that's relative. It's still, they're still selling a gazillion billion dollars worth of stuff. But, like, I think there's some work to be done there. And I talk about that online sheet. I also share more on the fate of Nina Ricci, a little Alaia jeans review. And there's lots, lots going on. But let's get going with Brenda. Brenda Hashtag, welcome to Fashion People.
Brenda Hashtag
I'm so excited to be here.
Lauren Sherman
I am so happy to be here. I think that I sent you some notes of what I maybe wanted to discuss today and I think you might be the first person who's responded with like really intelligent feedback or any feedback at all. I appreciated it.
Brenda Hashtag
Someone did this to me recently where they just replied to my bullet points within the email so that this is my new vibe.
Lauren Sherman
I loved it. I was like, oh, great. She actually, like wants to do this and is excited. It made me so happy.
Brenda Hashtag
I'm super excited. I. I should have. I should have maybe sent talking points before. So Lauren emailed me like a five bullet point list. One of these was Dolce and Gabbana. And I, as an influencer, have no opinion on that whatsoever.
Lauren Sherman
I saw that was like blank. Dolce and Gabbana biz potential blank.
Brenda Hashtag
I mean, everything else in your reporting, them very much interested. So I'm following that. But this is kind of a brand where as a journalist you would report on everything. But as an influencer, from my perspective, this is a brand where you would want to be paid to be there.
Lauren Sherman
You know, I agree. You know what, it's funny. They are known as for banning journalists from their shows. I have not been banned, but I haven't requested it in like two seasons because I just. It got to the point where I was like, I don't think I can write about this anymore. And so I assume that maybe I would be. I don't know if I would be banned at this point. But it's just interesting because I'm like, would. Would I still be banned or not? I do. I'm a real big fan. And when. When I used to be a blog, when I ran a blog called Fashionista in 2010, Dolce and Gabbana had like a TV show that they used to do on YouTube, which I forget what the name of it was, but I was interviewing. It was really fun. And like, they had everybody backstage and they were so nice and there was so much food and they interviewed all the quote, unquote bloggers for it. And it was really fun. And I have good memories.
Brenda Hashtag
Well, I think because there's not many people that I follow that would still go there. It also means you're kind of missing out on the fun reporting the highly generous backstage. And everyone thought the show was late because of her, but it actually was like all of these things. I don't hear about the real facts because no one that I follow goes. So I'd be interested in a scene report.
Lauren Sherman
Well, you know, it's funny, I did go to that show and I wrote about it and afterwards I got an email from someone being like, it wasn't because of her, I was like, sure,
Brenda Hashtag
now we give ourselves Havana. Too much air time already.
Lauren Sherman
Yes, yes. Let's move. Let's move on to Coachella. So last week Steph Yaakka was on and she mentioned she's like, I want to talk about Coachella. And I thought, why? And she explained that like the stage, the Coachella stage has become this big opportunity for fashion brands. And lo and behold, she was correct. Like there was a ton of Dior on, on the stage. There was also Bieber was wearing Loewe. What do, do you follow Coachella and what do you think about the actual performers, like really going hard on the, on the high end fashion. Capital F fashion.
Brenda Hashtag
Okay. I have only kind of been aware of this because I listen to yours and Steph's episode on the plane yesterday and Cathay Pacific, Cathay Airways actually has really good wi fi. So then I watched the live stream of Justin Bieber's performance, but kind of only because you two gotten me in the mood. I am. Because I'm also kind of sometimes counted as press. I get all the press release emails. So I thought, you know, the, I don't know, the blah, blah, blah war Chanel on the rep carpet. I didn't get any emails about Coachella so far, neither from Dior nor from anybody else. So I don't think that what's the brand's reporting on that.
Lauren Sherman
Did you get anything that's interesting? No, I actually. Let's see.
Brenda Hashtag
Okay. Because I checked my inbox this morning because I get all of these. Yeah. The Bulgari, the whatever, the red carpet. But then I have not received any.
Lauren Sherman
No. Loewe definitely not noted that
Brenda Hashtag
the boots
Lauren Sherman
Bieber was wearing Loewe. Yeah, let me look.
Brenda Hashtag
Okay.
Lauren Sherman
Because I, I did something with Sarah Shapiro from my team clocks everything. Yeah. And she was like, Sabrina, is that confirming Carpenter and Dior and Hailey Bieber and Dior vintage. Okay, so the Dior vintage would not. Yes, Tab vintage is confirming. But that was 98 silk Christian Dior silk mini purchased from Tab vintage. And then let's see, I guess the Hailey Bieber. So that was not Runway. And then the other bit was Sabrina Carpenter in Dior. Let's look it up.
Brenda Hashtag
Yeah. So the Hailey Bieber thing, obviously that means she's not in like an exclusive YSL contract. I know that Kylie Jenner wore, because I follow her stylists, wore some vintage Chanel, but she also is not an ambassador. So I think whatever the vintage is, is never really affiliated with the brands.
Lauren Sherman
It does look Like Sabrina wore Dior and I believe she does. Yes. To Coachella. Well, I don't. Honestly, I might not be. I am on a few Dior press lists but I may not be on their like war celebrity list.
Brenda Hashtag
I'm on like red carpet outfit reporting.
Lauren Sherman
I mean, I think I just might have been not on that list for a while. I'm definitely on there like makeup list. Right. Of like when there is the, the look that someone. Let's see. Dior. Sabrina Carpenter.
Brenda Hashtag
Yeah. So the only performance I really watched was Justin Bieber and I watched the entire thing before I landed in Germany yesterday. And yeah, I actually started crying so I don't know.
Lauren Sherman
It was good.
Brenda Hashtag
Yes. I'm. I'm not the biggest belieber. I'm also in this weird age group where I was a bit too young for the Backstreet Boys and like the same as Justin Bieber. So you know your crush is like a bit like when you're 13 or 12, like a bit older. So I didn't have the huge obsession with any kind of. And too old for One Direction. So I didn't really have the super obsession with anyone there. But I thought him singing to his younger version on set. I thought that was beautiful.
Lauren Sherman
Yeah, I didn't watch it, but maybe I should. I did clock the, the images though. I find him a very compelling figure. I also have that. I was very into New Kids on the Block, but I found Backstreet Boys and NSYNC to be a little bit too. Well, I think they're probably a couple years older than me, but like it felt too, too close to home. Yes. It's like very into the new kids
Brenda Hashtag
as a seven year old. People who have these weird ages where just you're a bit too old for these or a bit too young. So I never had the super obsession. I like these Loewe boots but I'm also not. I don't know.
Lauren Sherman
Yeah, it's fine. I. I'm also interested in how his brand continues to develop because it's doing very well. It feels like a little bit of easy light, but I wonder if he'll be able to make something of it.
Brenda Hashtag
Me and everybody who's ever in the last 15 years purchased anything from Yeezy when are getting text messages and emails like five times a day and you can't really unsubscribe because he's trying to push some kind of product again right now.
Lauren Sherman
Oh my God.
Brenda Hashtag
So that's.
Lauren Sherman
Did you hear about this April Fool's joke that he was Going back to Adidas.
Brenda Hashtag
No.
Lauren Sherman
Yeah. So there was Adidas. Sorry. There was a April Fool's joke. And then. But then it like, proliferated because one of the biggest shareholders in Adidas is like, owns an album. The, like, wherever he's. His album. Like, is the music guy who owns the company that's going to produce his album. I know he's. I look it up, people, but he's the share. The. A major shareholder in Adidas or Adidas, if you live anywhere other than the US Is the person who's producing or distributing Kanye's new album. And so a friend of mine heard this from someone in the music industry. And then I asked some easy adjacent people and they were like, that was an April Fool's joke. And then I had Malik Morris. I was like, why don't you just look too. I think it's not real, but I think it was an April Fool's joke because obviously, like, he cost them so much money and yet they could both use each other's help right now, I feel like. But he will not. He will not back down. He's not going away. That's for sure.
Brenda Hashtag
I can't keep up with any good April Fool's Day. I'm not a fan of April Fool's Day. I hate it. Never hate it.
Lauren Sherman
It's one of the dumbest things in the world. Thank you. It's so stupid. Please stop. People like, it's not funny.
Brenda Hashtag
Yeah. You can't really do it.
Lauren Sherman
Right.
Brenda Hashtag
It always has a bit of duolingo marketing energy.
Lauren Sherman
Yeah. It's just. It can be kind of cruel and it's not helpful. Like, this wasn't helpful. I spent no, probably 10 minutes of my life that should have been spent doing something else, trying to figure out if it was real. And I shouldn't have had to. I had to bother someone who. I don't want to bother a lot about it. It just is. It's just rude. So everyone needs to stop. It needs to end. What else did you observe walking around? Yeah.
Brenda Hashtag
I mean, I think at this point on my Explore page, you. You can never ignore Hailey Bieber. So I. I saw lots. She looks so gorgeous.
Lauren Sherman
She is so gorgeous.
Brenda Hashtag
And then the pimple patches. But I don't know, is it a collab between her and Justin or Justin's brand and her brand? I'm not fully aware, but that's something you can't ignore. I'm always. I always get the. Yeah. All the various vintage shops who credit their. Whoever stylist bought a dress for whoever. But, yeah, that's about it for Coachella, for me.
Lauren Sherman
On Hailey Bieber, the new St. Laurent campaign just came out, and. And Anthony Vaccarello just posted it, and she is the star, and it is really good.
Brenda Hashtag
She looks hot. I mean, I think it's one of the best ambassadors. She's been with him for four years, five years, for a long time. Right? Yeah.
Lauren Sherman
And I think Nadia Lee Cohen shot it, maybe. Is that possible?
Brenda Hashtag
Cute. Yeah. I mean, it makes sense. Nobody had to leave la, probably.
Lauren Sherman
Yes. Yeah. It was shot by Nadia Lee Cohen, and she's wearing blue. And someone I haven't looked at. I haven't read this, but there's something where Anthony Vaccarello apparently says that color is violence, which I think is so funny because he does color. When he does color, he does it so well. Like, a couple of seasons ago, it was so colorful, and I felt like commercially it really worked. But she's wearing blue in both shots, and she looks amazing. She's wearing a bathing suit in one of them, and she's wearing. And they're in some. Yeah, they're definitely in la in some, like, chic house. But it is Sheila. Her hair color is perfect. Like, I would like this hair color. Maybe I should take this to my hairdresser and say, this is what we're going to try to do for summer. It's, like, slightly lighter than mine. Okay, I'm going to screenshot.
Brenda Hashtag
It's a perfect. It's a perfect ambassadorship. I also love that they always. Whenever you speak to anyone, YSL for any credits that they're forcing you to use. YSL by Anthony Vaccarello.
Lauren Sherman
I know.
Brenda Hashtag
I don't know. What's the point of that?
Lauren Sherman
It's interesting. They used to do this at Valentino, too. When they would talk about shoes and bags, it would say Valentino Garavani for the shoes and bags only. There must be some. Like, either when the person. Because Givenchy was the same way with Riccardo Tisci, they must, like, write it into the contract, or there must be something with the brand itself. Like the Valentino Garavani was only used for shoes and bags.
Brenda Hashtag
Right.
Lauren Sherman
So why there's. There must be some sort of, like, either someone's writing that into a contract or there's some brand differentiator or something. But, yes, it's very interesting.
Brenda Hashtag
Is YSL beauty license?
Lauren Sherman
Yeah.
Brenda Hashtag
Okay. So maybe. Yeah, I don't know. I just. I requested something for authenticity to see, and they just. They're so specific about The. And you have to say by Anthony.
Lauren Sherman
Yeah, I mean this is rigorous. This is rigor. How long have you been doing the stuff?
Brenda Hashtag
For O32C, I was the fashion editor. I was there for three years and became the fashion editor after maybe a year. Before that, I don't know if I had any title. And then I left a year and a half ago to go freelance and was writing for a bunch of Vogue Germany. I did a Vogue Italia cover story.
Lauren Sherman
But
Brenda Hashtag
you as an external person, you don't really learn anything if you're just pitching stuff or. I don't know. I also. Maybe this is an. A confidence thing. But whenever I would send a text to someone and then the editor of whatever magazine wanted to cross something out, I didn't argue back and forth because I'm an external person. I don't want to. I don't know. And I just realized I'm not A. I missed 0.32C. But I just didn't learn anything because you, you know, you just submit your text and then there's two, three edits and there's a bunch of changes. At O32C, there's about to be a new art director and there's a bunch of stuff happening and I fit in talks with them to go back maybe since December and then. Yeah, so it's only been a month actually. And I've been exciting. Yeah, I'm very excited. I think I'm. Yeah like 70, an influencer. But even there, the more successful you get, you have a management, everybody is taking care of you. You don't really get a lot of pushback from clients or at least I'm not being delivered the pushback from clients. And I think when it comes to personal development, you have to really go out there and seek it. And I just miss being part of a team, to be honest.
Lauren Sherman
Yeah, yeah, I understand that. And I think that the more successful you get, the less people say no to you. And that in every field. And so the. The only way to get better at stuff is to like be challenged. And so it's. I understand. I understand that.
Brenda Hashtag
I don't know where desire you talked about. Maybe it was on the cutting room floor. But you were, you were also talking about editing a few weeks ago and I had submitted a little text for System magazine for the substack and this was two months ago and it came out in the same week where. And they're asking, I think substack sponsors sponsored every like this newsletter of System magazine or something. And they were asking me about to talk about how great Substack is and why I love the platform. But I went into this kind of rant that everybody's writing is getting worse and so is mine, you know, because nobody. I'm not writing with an AI tool, so nobody is sending my text back to me. Like, you're. Whatever you're saying is not clear here. Or you could make your point more. And yeah, so I really missed having someone. Even though I hate feedback, but I miss having someone to. Yeah.
Lauren Sherman
The nice thing about the way we edit at Puck is that there is no feedback. They just edit it. And if I don't like it, I just go back in the history and re. Put my thing in. It's like a really passive aggressive process. But it's my favorite because there's not really. We don't have time because we publish so much. There's not a ton of back and forth. And they're great editors. And so you get the benefit of seeing how the changes they made. But you also don't have to like, do. It's. It's an interesting. It's. It's very luxurious for a writer because you get the benefit of editing, but not the. Like, can you change that? Can you move that around? Can you say this in a different way? Very rarely. So it's a. It's a fun, fun way to operate. But yeah, the editing, I mean, maybe AI will change that. My husband uses AI to edit all the time.
Brenda Hashtag
I don't use it for anything. I just want to throw my phone out of the window if I have to ask you. Betty, can you check that again? And it's like, oh, I'm sorry. Here's the. I hate it. I hate it. I can't. I can't do it.
Lauren Sherman
Yeah, it doesn't. I'm not bothered by it, but I'm also like. My whole thing with it is if I need it for something, I'll use it. I'm not going to like, become an expert on how to use it because I think like, you learn how to use it as you go along. And I'm not afraid of it. I understand why people bristle at it and are. But my, my bigger thing is I'm not gonna like spend a bunch of. It's not like I learned how to send emails.
Brenda Hashtag
Right.
Lauren Sherman
You know what I mean? Like, it's just if it's gonna be a part of our life, it's gonna be a part of our life. And on the other hand, I have. I haven't resisted TikTok but I just don't engage with it. And I think that that's actually a failing on my part. Like as a reporter, it would be helpful for me to be on there a bit, but I just don't have, like, I can't click my brain onto it for some reason.
Brenda Hashtag
Right.
Lauren Sherman
I don't know why.
Brenda Hashtag
Yeah, I'm kind of flopping on TikTok. I'm posting through the pain. But also I feel like the app knows that I'm not passionate about it and that I don't spend any time there myself. So it punishes you.
Lauren Sherman
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Susie Welch
Have you ever felt like you were living just a B or B plus life? It's so dangerous to live that. More dangerous than a B minus or a C plus life? Because when you're living a B, B or B life, you don't change it. You think it's good enough. Is it? I'm Susie Welch. I host a podcast called Becoming youg People Think. Okay, an A plus life is not available to me, but there is a way. We are all in the process of becoming ourselves. Listen to Becoming youg wherever you get your podcasts.
Lauren Sherman
Speaking of, punish it.
Brenda Hashtag
Oh, God.
Lauren Sherman
How do you feel about. Do you feel bad for the people that have to sit with the Met gal? Are you going to the Met Gala? Are you part of one of the tech tables?
Brenda Hashtag
No, I mean, I'm really fortunate enough that the team of the Custom Institute likes me. So I'm. I'm usually invited to the morning of the Met and I love to attend that same.
Lauren Sherman
I agree. I do as well. Please invite me again this year.
Brenda Hashtag
So I think this is like such a fabulous morning to go at 10am or 9:30 of the day of the Met and to see the exhibit before anybody else. And I think they always make a huge distinction between this is the Custom Institute and this is the Met Gala. Met Gala itself. I also don't do red carpet reporting. I think there is space for that online. But it's also not something that I find particularly interesting whether or not some a commentator liked someone's dress. I. I also think there often is such sexism involved and I don't know, it just triggers me in a way of. Remember just reading InStyle 15 years ago, like who wore it better? I don't know just. And none of the. This. I think if there is a backstory of a designer and a stylist collaborating on something or having a reference that interests me. But anything else? Not really.
Lauren Sherman
Yeah. I like writing about the red carpet and talking about the dynamic between the brands and the celebrities and the ones that have personal style and the ones that don't and who's paying, who's not. All of that stuff. I would not go to the Red Carp. I've. Years ago, I covered the cocktails a couple times, which was interesting. But I think it's fascinating that they have all these tech sponsors. Personally, I understand the logic in it. These are the companies with a ton of money. And Anna Wintour raises an insane amount of money for the Costume Institute that no one else in the world could ever do. And if these are the people who are going to pay, it is interesting though to think about like the tables. Like they don't invite a lot of people who would be categorized as creators. So who. Who sits at the open AI table? I have no idea. And that also is like Instagram Meta. Is that a political statement? I don't know. Everybody uses it. I think OpenAI that's like a little bit more of a political statement. I personally would want to sit with shot my shout out to them. They are the best. But it'll be interesting to see who sits with them. Like it's not a place where there are tons of shopping influencers invited. Like Emma Chamberlain will be invited like that. That type of creator.
Brenda Hashtag
Is she at the dinner or is she on the red carpet?
Lauren Sherman
I don't know. I assume that she's been invited to the dinner before.
Brenda Hashtag
Really?
Lauren Sherman
Yeah, I think so.
Brenda Hashtag
Okay. I mean, from my friends who've. Who've ever been invited, this is all designers. They never got to choose which table to sit on. You know, so each person or each company that buys a table, I think Anna Wintour gets maybe one seat there for a young designer, and they would just allocate it. And also those young designers who then get to go and bring one celebrity, that celebrity is allocated to them as well, so they don't get to choose that either.
Lauren Sherman
Yeah. It's interesting. And I wonder. Yeah. I don't know. I think it's. When you look at the power of the Met, you can't deny it. It's culturally significant. A lot of times the red carpet is seen more than the Oscars. Red carpet. It depends on the year. Sometimes Oscars are bigger. But on the other hand, when I talk to industry people, a lot of them are kind of like, what does this mean anymore? It's complicated. It's a powerful tool. And it's, you know, they raise a lot of money. But it also brings up, like, a lot of questions about our society and. And that the mix. And coincidentally speaking of Anthony Vaccarello, Saint Laurent, I think he's a co chair, and Saint Laurent is one of the underwriters this season, so. And it's all about the body. So I think that we're going to see a lot of Saint Laurent. I bet there will be a lot of vintage Saint Laurent too. But it'll be fun to see how people use it and what they end up wearing and all of that.
Brenda Hashtag
Right. Wait, do you think that's going to be vintage if they're Saint Laurent?
Lauren Sherman
Yeah. Usually, like when Chanel did it, it'll be a mix because not everybody. They're not going to dress everyone. They'll only dress a select amount of people. And then usually when it was Chanel and Karl, it was like, Chloe Chanel, Chloe Chanel, Karl Lagerfeld. I think we'll see some vintage Saint Laurent as well, mixed in by people who probably, like, would not get loaned or custom dresses. Maybe some of the few billionaires left to go who aren't buying tables or whatever. They do exist.
Brenda Hashtag
I mean, I think it's always difficult for other brands to be. I don't know. I remember when it was. Yeah. Chanel theme. It's difficult for other brands to then want to be involved. I know from the celebrity side, sometimes it is so worth it, all of that exposure. But I also know a few people who I'VE talked to that found this kind of red carpet way too stressful because it's not a step and repeat. It's a step and routine from all kinds of sides. You know, your film, the minute you step in there, there's 300 reporters waiting. It's live streamed. I think even as a celebrity who are. Who celebrities who are experts in this, I think it's a nerve wracking thing to do that may be a kind of scrutiny that you don't want to put yourself through.
Lauren Sherman
It's true. I feel like at this point you have to have someone. There are these movement trainers or movement specialists who think part of their job now is to help people on the red carpet, like not look awkward, which I need.
Brenda Hashtag
I think it's also such a fascinating job because now there's movement directors. Even for a magazine cover, you know, which is still like a lot of. Yeah. Don't know how to move. Every Runway has a movement director now. Yeah. Like a really fascinating job.
Lauren Sherman
What did you think, speaking of red carpets, what did you think about the beginning of the Devil Wears Prada rollout that started last week?
Brenda Hashtag
I have not been paying so much attention yet. I mean, I obviously saw the one look from the Chanel M Dart show.
Lauren Sherman
Yes, it was good. She looked amazing.
Brenda Hashtag
Already wore that to the last show. Right. Or to the last couture show. I felt like that was.
Lauren Sherman
I have, I have. No, it's possible. But I thought Meryl Streep looked amazing and I thought it was really cool.
Brenda Hashtag
Did you. Did you. Do you write reviews on a V cover? Do you write about that?
Lauren Sherman
I did write about it. I wrote, you know, I. And maybe I talked about this with Phil Bacardi on Friday a bit. But I was challenged by it. I understand why they did it. And I think again, this is another example of Anna Wintour understanding, like this is what the culture is now. And she is a caricature of herself and she's sort of leaning into that.
Brenda Hashtag
Give the people what they want. Yeah.
Lauren Sherman
But on the other hand, is this like, inspiring? No. Like, I'm sorry, it's not. I don't. And also, I don't care about this movie. Like, it just is not of. It was never of interest with. For me. I. I was talking to Phil about this on Friday. Again, I want to repeat for anyone who listens to both, but, like, the movie is fine. I was never that engaged with the movie in the first place. It didn't make me. I don't know. I just, I'm. I'll go. I'm gonna go see it with my friends who were. We were all fashion editors or fashion writers together like 15 years ago. But maybe I relate too much to that girl. I don't know. I just. I. I was never.
Brenda Hashtag
But I villain.
Lauren Sherman
I. I was never an assistant. So that is also. I just can't relate.
Brenda Hashtag
I'm a September issue person, not a devil. Worse. Prada person. So September is something I can re watch every few months. The devil product. Yeah. I think I'll go see it. But it's not really.
Lauren Sherman
Yeah.
Brenda Hashtag
But the numbers even on Instagram on that Vogue cover. It was. I don't follow any Vogue accounts. You know, I'm just. It's not my. I don't care really what the posts are about, but it has a million likes so I'm wondering where this tr. To me that is astounding.
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Yeah.
Lauren Sherman
And it's so there clearly is a value in it. Do I like it? No. Like that's what I think. I think that's the. There's a good piece by the cultural critic James Walcott in Airmail this past week where he's basically just like it's appalling that Anna did this and I don't feel that strongly like I understand why. I just. And I also understand that Vogue is a really big brand and she needs to figure out how to monetize it in this era. It's just not what I want from a publisher. A media. A piece of media. I want something that feels like it's new and inspiring and is going to get me excited about in the way the new Chanel has like that that is broad reaching and attractive to a lot of different people. But it is also. It is also feels new and this just didn't feel new to me. So we'll see. Best of best of luck to them at all.
Brenda Hashtag
Or not even kitchen app like it was just but blah.
Lauren Sherman
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Lauren Sherman
So speaking of new, you were in Hong Kong last week. Yes. And you said you saw everyone in New Chanel but not in New Dior. But I'm curious, like what are people buying there? What. What were people interested in? I'm. What do you go there frequently? Like what were your observations?
Brenda Hashtag
I was kind of just there for Art Basel, but a few of my friends are with Landmark, which is a big, big landowner in Hong Kong. But they do these. Yeah, every big brand kind of goes through a mall. So it's not a shop and shop, but you even an is kind of with, with a gigantic mall and has its own building there. So I was asking my friends like what's selling and what's not selling? Because when you travel in this moment, most of the big advertisements I see is a Margot Robbie for Chanel Beauty. But it's a lot of Dior in all of the airports. It's like six billboards at the same time with the Dior girls on, on the sofa and it looks beautiful. But on the streets and in the malls I see women really head to toe in Chanel. The blazer is there, the full Runway look. And, and I mean I've been traveling so much the last few months, but even just all of us being in Paris and the Chanel store being just packed and I still see that weeks after And I don't see anybody with a new Dior bag yet. And, you know, the things launched at the same time. I think his big push at the beginning of the year was this bow bag. I've never seen it in real life. So I'm wondering. Yeah, I was talking with my friends if maybe he. Because I still don't fully understand the choice of starting with menswear, starting the big debut with the menswear collection. I also think there was actually a bigger hype than I thought for menswear. Dior, Kim Jones, and it was especially big in Asia. You know, there was always a logo. There was a lot of glitter.
Lauren Sherman
It is very big in Asia.
Brenda Hashtag
Very big in Asia. And I think when I don't. You probably also sometimes went to the Reese's for the men's and it was on the same day that the clients did their buying. So you saw, you saw the kind of. Yeah. The kind of man that was buying Kim Jones Dior. And I think for those clients to get attracted to Jonathan Anderson, which is very. For a skinny, mostly white, like man, I, I not sure what kind of products they would be into at Dior in this moment. So, yeah, I'm not really seeing a lot on the streets yet. And of course, the collection that we all love just now obviously will take another five months to hit the stores.
Lauren Sherman
Yeah, I think, look, the LVMH earnings are going to be published within the next hour. So at the top of this episode, I will do a little summary of them for the listeners. But I think from what I've heard from people in the market, it's selling pretty well. It was also the brand was. Did not sell well last year. It was down a lot. So like, it, of course it's coming up because there's newness and there is some excitement around it. I think the big difference between something like a Chanel and a Dior. And I again, I have a piece that is potentially going to come out on yesterday, so on Monday, but it might not if there's breaking news. So I might hold it basically about like, I don't think it's really about Dior versus Chanel. I actually think it's Louis Vuitton versus Chanel. And I can go into that. But I think the thing is the customer has just. He basically had to start from scratch. He wasn't going to be able to. The old client was not going to stay. And I mean, that's not necessarily true, but it was. If the old client was staying, he or she was going to come for a different reason than they came for Kim Jones or Maria Grazia. So I think that's the first thing. Second, it was way overexposed prior to Jonathan getting there, so, like, there was too much product in the market. And both of those designers, despite the fact that, like, their time at the. At Dior had run its course, had really loyal followings. So all of that together of him having to essentially rebuild it, it's gonna take a while. Like, I think you mentioned this last collection and that we all really loved it. And I did think the last two women's collections were like, finally, it was, like, super clear what the clothing was gonna look like. I think the marketing and imagery and stuff has been really, really good, but I think it's gonna take even more time. He's already changing sort of like the set displays in the store, but there's gonna be probably more changes to the store design. There are so many things that he still is not touching or only is semi touching. And I think it's going to take at least a year, if not two or three, for it to really develop into something, and he needs to have a hit product. So the shoes and bags are good. I think the BO bag is cute, and I know people who are interested in it, and in la, you see that kind of stuff more. But. And I saw a lot of the book bags in it when I was still in la. But I do think that the Chanel phenomenon is so unique to this market that it is making everything else look like, wow, we're in trouble. Whereas I think that's actually an anomaly. And the rest of it is the reality of how the world works now. But, yeah, it's interesting. I mean, it really is. It's not like Brian Boy and I were talking about this. Like, it's not like when Alessandro did Gucci and the whole market just blew up. And, like, if you didn't like Gucci, you were wearing Balenciaga or Virgil and Vuitton or Phoebe at Celine. Now there's just like Chanel and a little Phoebe. Yeah. And that's all anybody is wearing. And that it just, like, reflects the. The. Our culture right now. And it's complicated and it's. I think it's. It's crazy for someone like Jonathan Anderson to have to do this all in the public eye. Like, all those collections, all this work, all this different imagery. And look, he's. I'm sure he's getting paid very well and he accepted the job and they believe in him. They will Stand behind behind him and they will make sure he's successful. But it's not from, from a. Like you go to the mall and you see people. Everybody's wearing Chanel right now.
Brenda Hashtag
I mean I don't think I expected this big of a wave, especially within because it's not so often that industry people and clients are aligned. Also the clients don't really care what the industry people wear. You know, we're kind a lot of us are just talking to ourselves and the client looks at somebody completely else. So I think that is really. I even I went into the Chanel store but then I didn't buy the kind of Bambi looking ballet flats anyways.
Lauren Sherman
Oh, they're cute.
Brenda Hashtag
Only I think the only retail price product I bought last year was actually a Phoebe, one of the gig bags that everybody has.
Lauren Sherman
It's fabulous. It's so good.
Brenda Hashtag
And I'm a secondhand only person or at least like a friends and family discount person. And that's straight off the website.
Lauren Sherman
It's good, it's good.
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She's.
Lauren Sherman
It's her stuff is. Who was I talking about this with the other day? They were like well what are you buying? And I said well I'm not buying anything right now because I bought something from the. I got that Chanel jacket but when I was still shopping, I mean mostly vintage. And then I have like I bought two Phoebe belts in January. I when I am looking at stuff, I am looking at Phoebe as the thing that I would maybe buy. I have a couple pairs of pants from last year. Like it does feel. She's just really good at making stuff that feels and I still have so much. My trench coat is Celine. My I have trousers from Celine era. I have my one chunky big sweater is Celine. These are all things that like I've owned for over 10 years now and I still wear every, every season that they're appropriate. So there is something about the way she designs that makes it easy. And also the price like that gig bag's not cheap. But compared to a lot of the other bags on the market, it's fine.
Brenda Hashtag
I mean yeah, compared to everything else. And it's pretty recognizable. Can I show you a product I just received this morning? So I yes. My search notifications for old Selena on the RealReal on this year on anything. And I finally have these toe heels.
Lauren Sherman
Oh my God, they're so new unworn.
Brenda Hashtag
I still can't believe this is 10 years old. Sometimes I buy shoes and they haven't been worn. So I'M just like, is it employee that just, like, finally is getting rid of whatever they had from their discount? I'm so excited to wear these.
Lauren Sherman
So good. I'm really happy for you. I also. It's. It is. The amazing thing about secondhand is it really can make your dreams come true. If there's something that you want on the market, someday you will be able to find it.
Brenda Hashtag
And I've been slow on. But finally now there's some Phoebe Philo trick, like from her own brand trickling. And because now, I mean, the brand started with we're never going to be wholesaling. Wholesaling. And now they're everywhere. And huge collection of my Teresa. So I feel like in the next few months, I'm finally getting them on the secondary market.
Lauren Sherman
I agree. I am looking for the Phoebe Filo stirrup pants. If anyone finds them in a size like, I think I would probably be a size 40. I'm available for them. So if anyone sees them as.
Brenda Hashtag
Okay.
Lauren Sherman
Yes. Thank you, Brenda. This was so fun. Thank you for being here. Where are you going next? What's your next adventure?
Brenda Hashtag
I have my first week at home in Berlin since like five, six weeks, which is really exciting. I am going to Salone next week because I have a new job. I'm very excited. I always think as a fashion person, these things are kind of humbling, the things that aren't Fashion Week. And I think that's good for us, you know, so I'm doing Salone and two weeks after, I'm also doing Venice Biennale. I think fine. You know, we need non fashion things. Yeah. I have a Audi Zaha Hadid job next week at Salon Rip.
Lauren Sherman
So I'm excited for that Rip for real. She's a great dresser.
Brenda Hashtag
Amazing. I feel like I'm going to wear some Malaya or something. I don't know what she would if she.
Lauren Sherman
Have you been to Salone before?
Brenda Hashtag
Yes. What, What.
Lauren Sherman
What do you wear? Because I'm like, I'm not a pleats please person.
Brenda Hashtag
Yeah, it's a lot of pleat space. I think it's kind of similar to an at Basel where you want to disguise yourself as not a fashion person.
Lauren Sherman
Yeah, I don't know what I'm gonna do.
Brenda Hashtag
And the design people look down on the fashion people. So you don't want to be.
Lauren Sherman
What do I wear?
Brenda Hashtag
Well, usually. Let's check the weather. Usually it's pretty warm already. So I might have my toes out in my new Phoebe old saline heels. Obviously, Milan is a lot of cobblestones. So I feel like the new Chanel shoes would be perfect.
Lauren Sherman
Yeah, I don't have any new Chanel shoes, but I am a pretty modest shoe wearer. I'm more concerned about. I just like, I was like, can I wear jeans to. I just don't understand what the kind of vibe of it is. But we're having a dinner and cocktail on Tuesday, so you should come to the cocktail if you can. I'd love to send you the info.
Brenda Hashtag
You're like, cocktail, but no dinner, no
Lauren Sherman
Yuri, you can come to the dinner. I just feel like everybody has so much shit that like, you do a
Brenda Hashtag
lot of these, right?
Lauren Sherman
The. The private dinner. Yeah. Yes.
Brenda Hashtag
This one is really fun.
Lauren Sherman
This one is with our friends at Shop My. So it'll be fun. It'll be fun. And they're very chill partners. Like, they just want to meet people and, you know, they're very nice and cool. Great. You can talk to them about it.
Brenda Hashtag
Well, I was a ltk girly and now I'm a Shop my girly. But do you see the sales in real time or do they come like weeks after?
Lauren Sherman
You know, I don't pay attention very closely to ours because we don't. For a while we were doing tons of it and then we just sort of. I was like, this doesn't feel occasionally like. I mentioned the Alaia jeans that I tried them on and I linked to a pair and we'll use. And when we use like books or if there is something like today I mentioned when I wrote about Dolce and Gabbana on Monday, I linked to three dresses on the RealReal and we'll use a link, an affiliate marketing link for that. But I don't pay super close attention because I just don't think we can sell like if I mention high sport pants, they can sell a bunch of them. But because it's not our like main. I don't monitor it as closely as I do say, like, how many people signed up for line sheet, this. Got it. Okay. That type of thing. But. But I do think from covering LTK and before that, whatever it was called before that. I forget. And also Shop My. I just think it's smart the way that they've managed it, which is that pretty much anyone can get one of these because everyone's an influencer in a certain way and they are driving a lot of value for brands and also for creators. So I think that they are smart. But I'm excited that you'll be at Salone and we can.
Brenda Hashtag
It's really It's a super fun week. I think it's very busy and people put too much stuff on their calendars. So I wouldn't do more than like, five things a day is already, like, a real commitment.
Lauren Sherman
Okay.
Brenda Hashtag
And there's a bunch of fashion stuff going on. Gucci, Gill, Zander is doing. I mean, I think everybody's doing something.
Lauren Sherman
Yeah. I feel like I need to go to all the fashion stuff and write about that specifically. And then I don't really understand, outside of the fashion stuff, what I should go to. But I. Maybe the, like, universe will just present itself. I don't know. I'm a little overwhelmed by it, though. So I thought, oh, this will be so fun to do a dinner there and I won't have to, like, be stressed. It won't be like Fashion Week. And on. I feel more stressed about it for some reason.
Brenda Hashtag
Yeah. I mean, that's really. That's people's Fashion Week. I think people really bitch about it, that it's become, you know, too crowded and too this. I'm sure you've seen the hotel prices. So it is a little intense. But it's. I mean, it's a very, very fun week. I think what's annoying about all of these things. Same with. I go to most of the art bas is now you have to kind of prove that you leave before the crowds are coming. Like, oh, no, it's the pre, pre, pre, pre days, you know, so whenever, even for my followers, I always say when it's Venice Biennale, whatever dates you're googling, it's three days earlier.
Lauren Sherman
Yeah, I am. That's funny. I'm getting there early and leaving early.
Brenda Hashtag
Yeah. I think this has been the flex for everybody. The At Basel. Like, I. We. You have to leave before Wednesday. Now.
Lauren Sherman
You know, one final thing. You mentioned that you're based in Berlin. I was just in Berlin for the first time in, I want to say, almost 20 years. A couple of weekends ago, a friend of mine had an art opening at Max Hetzler.
Brenda Hashtag
Hetzler. Okay. I saw it from Andreas Mokrudis. I was like, yes, I did.
Lauren Sherman
I popped by. I, like, I ran in. In an Uber and my family waited. I was like, I just need to see it. But it's an amazing store. It's incredible. I had not been there, I think. I think 20 years. And so it was interesting to be there. Have you always been based there?
Brenda Hashtag
I moved kind of. I mean, I'm German, but I moved right after high school because it was the only thing to do But I'm. Yeah, I've been there, like on, on and off. But I bought an apartment three years ago just before I met my boyfriend who's in New York, because I thought I was settling down in Berlin. Now I'm kind of not really, but I still love it here.
Lauren Sherman
You know, I went to a couple really amazing vintage shops, including one that had like a bunch of old Yoji and Jill. And I forget the name of it, but.
Brenda Hashtag
Was it Pineapple Factory?
Lauren Sherman
No, I forget what it was called. It had like a heart, maybe with
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a D or something.
Brenda Hashtag
I don't know. I also don't really leave my house here.
Lauren Sherman
Okay. I was gonna say, do you have any favorite shops or anything?
Brenda Hashtag
I mean, I love Andres Mokuris just because it's a beautiful, beautiful store.
Lauren Sherman
It's. It's incredible. And then that's a new location. Or is it. It felt new.
Brenda Hashtag
No, it's been there. It's been there for, for a little bit. But yeah, people in Berlin don't really shop in this. They're very like vintage ebay kind of people here vented.
Lauren Sherman
I need to like really get more into and start covering more because I
Brenda Hashtag
don't want to talk to people like people. It's a grail where people can message you. So I don't, I don't want to anybody. I don't want to, you know, like Bestia. You can send an offer and then the client, but there's no communication involved. I don't want to have a discussion about 5 Euro discount with anyone.
Lauren Sherman
Yeah, I'm looking for a pair of boots by that brand freelance that I. And I bought a pair on Vestaire and then the person like reneged and was like, no, you can't have them. So I. That's like.
Brenda Hashtag
You always get a 15 year old voucher when someone cancels your order.
Lauren Sherman
Oh, really? I didn't even know that. Oh, that's so funny. I wasn't aware of that. I need to go back on and try to find them.
Brenda Hashtag
It'll be in your email says there's a code.
Lauren Sherman
But if I find myself vintage shopping in Berlin again, I'll look you up. Maybe you'll be there. Or I'll see you in New York, I'm sure, in May, hopefully at the Costume Institute preview.
Brenda Hashtag
I'm like announcing that I'm on the OpenAI table.
Lauren Sherman
I hope so. I hope so. I hope so. That would be amazing. You know, you're a journalist. That's all you're doing. Exactly. Brenda, this was so fun. Thanks. For being here.
Brenda Hashtag
Thank you for having me.
Lauren Sherman
Fashion People is a presentation of Odyssey in partnership with Puck. The show is produced and edited by Molly Nugent. Special thanks to Puck Co Founder John Kelly, Executive Editor Ben Landy, producer Maya Tribbett, and Director of Editorial Operations Gabby Grossman. An additional thanks to the team at Odyssey, Kelly Turner and Bob Tabador.
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Host: Lauren Sherman
Guest: Brenda Hashtag (writer, influencer, editor)
Main Theme: Exploring the latest “insider” conversations and power moves in fashion—including Coachella trends, the Met Gala’s tech world infiltration, brand dynamics in Asia, and the real behind-the-scenes industry chatter.
This episode features Lauren Sherman and fashion insider Brenda Hashtag unpacking a turbulent, hyper-current tapestry of the fashion industry’s inner workings—spanning everything from celebrity brand power at Coachella, the evolving dynamics of major events like the Met Gala, the state of legacy houses like Chanel, Dior, and Phoebe Philo, and what’s really stirring in global shopping hotspots. With a conversational, candid tone, the discussion is peppered with personal anecdotes, thoughtful critique, and plenty of stylish side-eye.
On Coachella PR:
“I didn’t get any emails about Coachella so far, neither from Dior nor from anybody else. So I don’t think the brands are reporting on that.”
— Brenda (08:44)
On Tech's Invasion of the Met Gala:
“Who sits at the OpenAI table? … Instagram Meta, is that a political statement? … It’s not a place where there are tons of shopping influencers invited.”
— Lauren (25:37)
On Anna Wintour, Vogue, & Devil Wears Prada:
“Is this inspiring? No. Like, I’m sorry, it’s not...I want something that feels like it’s new and inspiring and is going to get me excited...this just didn’t feel new to me.”
— Lauren (33:16)
On Chanel Domination in Asia:
“On the streets and in the malls I see women really head to toe in Chanel...I don’t see anybody with a new Dior bag yet.”
— Brenda (36:25)
On The Power of Vintage/Finding Phoebe:
“The amazing thing about secondhand is it really can make your dreams come true. If there’s something that you want on the market, someday you will be able to find it.”
— Lauren (45:08)
On Trying to Dress for Salone:
“You want to disguise yourself as not a fashion person. And the design people look down on the fashion people.”
— Brenda (46:54)
This episode blends industry gossip, sharp critique, and first-person insight on the chaotic, often contradictory landscape of 2026 fashion. Lauren Sherman and Brenda Hashtag pull the curtain back on which brands matter (and which don’t), how global consumer tastes are shifting, and why sometimes the best move is grabbing that rare Phoebe on The RealReal.