Today, we chat with Win Bates, seasoned commercial director currently at Tool of North America about navigating the world of humor and storytelling.

Do you ever wonder what it takes to land a major ad campaign with your ability to make people laugh? Do you wanna learn a little bit about the art of casting, working with celebrities and the elusive rug pull of comedy? If so, you're in luck.

Win shares behind the scenes stories working on major campaigns, including but not limited to his recent Doritos Super Bowl teaser featuring Patrick Mahomes, Chris Jones, and Xavier Worthy. We explore how he gets athletes game ready for commercials, the art of injecting personal comedic sensibilities into preexisting scripts, as well as his perspective on spec content.

So, whether you're an industry veteran looking for some insight, tips, or just curious to hear about your peers getting it done, this episode is for you.

Links:

Win’s Site

Doritos - NFL Focus Group | Super Bowl Teaser

Kind Bar - Less Sugar Spot

Samuel Adams - Oktoberfest Spot

Episode Edited by Dylan Giovanetto

www.dylangio.com | dylgio@gmail.com

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From CRY, a Creative, Production, and Post house based in New York City.

Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com