Podcast
Financially Incorrect
Hosted by Financially Incorrect · EN
Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.
65episodes
Episodes
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The Kenyan Who Buys Cars for Billionaires | Earl Karanja
May 2901:58:22Tap to summarizeMost people see cars as liabilities. Earl Karanja sees them as alternative assets with global demand, cultural value, and appreciating long-term upside.Before brokering million-dollar Bugattis and rare Ferraris to collectors across Europe, Dubai, and New Zealand, Earl was a Kenyan kid raised in a strict teacher-led household where discipline, education, and financial restraint shaped everything. His first lessons around money came from selling farm produce in the village. Years later, those same principles would help him navigate one of the most exclusive and difficult industries in the world.Earl breaks down the hidden economics of the luxury and collectible car market, from flipping Toyota Prados in Kenya to sourcing hypercars worth millions of dollars for ultra-high-net-worth clients globally.He explains why certain Japanese cars continue appreciating, why wealthy investors are parking capital in rare analog vehicles, how social media changed the automotive business forever, and why the global collector market rewards patience, rarity, and knowledge over hype.The conversation also dives into the realities of building an African business in a European-dominated market, surviving a €200,000 scam loss, navigating visa barriers, dealing with weak local banking support, and spending nearly five years before the business became sustainably profitable.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro & sponsor mention02:06 Why car investing makes money03:06 How to identify appreciating cars06:04 The Prado flipping business explained13:18 Japanese vs German cars debate21:02 Insurance challenges in Kenya28:33 Earl’s upbringing & money lessons35:43 From engineering to automotive journalism52:13 Starting car sales on Instagram59:32 Africa’s global business barriers01:06:17 How luxury car brokers make money01:10:33 First million-euro car sale01:13:32 Cross-border business & visas01:20:36 Banking and funding struggles01:23:53 The hardest car sale ever01:29:02 When the business finally worked01:34:44 Why rare cars appreciate massively01:41:00 Modern classics & Gen Z demand01:48:02 Being Black in a niche industry01:50:31 Losing €200,000 to fraud01:53:41 Kenya importation frustrations01:57:00 Why cars remain his main investment01:58:30 Final thoughts & outro
Transcribe →Why African SMEs Stay Underserved | Ethiopis Tafara
May 2600:21:00Tap to summarizeAfrica does not have a shortage of entrepreneurs. It has a financing problem.In this episode of Financially Incorrect, we sit down with Ethiopis Tafara, Regional Vice President for Africa at the International Finance Corporation (IFC), to unpack one of the biggest economic bottlenecks across the continent: why millions of African businesses remain stuck despite creating the majority of jobs.SMEs account for nearly 80–90% of jobs globally, yet only 25% of African SMEs have access to formal financing. Ethiopis explains the “missing middle” crisis, the dangerous impact of foreign exchange debt on local businesses, and why access to local currency financing could completely reshape entrepreneurship across Africa.We also discuss the IFC’s new $300 million partnership with BOAD, how the M300 initiative plans to electrify 300 million Africans by 2030, why tourism remains Africa’s most underrated economic opportunity, and the uncomfortable realities governments must address if they want businesses to scale sustainably.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction00:37 Africa’s Missing Middle Problem01:32 The M300 Electrification Initiative02:01 Breaking Down the $300M IFC-BOAD Deal04:15 What IFC Looks For Before Investing06:02 Which Businesses Scale Fastest?07:30 Why Tourism Is Africa’s Biggest Opportunity08:34 Why SMEs Struggle to Access Credit09:48 How Africa Can Solve the Financing Gap11:10 What Defines a Missing Middle Business12:13 Youth Employment and Business Growth13:09 What Governments Must Fix First14:45 Vested Interests Blocking Progress18:21 IFC’s Biggest Infrastructure Projects20:03 The Most Important Money Lesson
Transcribe →Family Legacy, Camp Mulla, and the Music Industry reality | Suzzane Gachukia Opembe
May 2501:30:44Tap to summarizeFor decades, Suzanne Gachukia Opembe sat at the center of Kenya’s creative economy. Producing music, managing artists, negotiating distribution, surviving industry politics and helping shape an entire generation of Kenyan sound.But behind the success stories were delayed payments, collapsing partnerships, broken royalty systems, visa denials, debt pressure and years where even groceries became difficult to afford.In this episode Suzanne opens up about building studios from scratch, landing a $10,000 Pepsi buyout in the 90s, producing artists during Kenya’s CD and cassette boom, managing Camp Mulla during their meteoric rise and witnessing first-hand how corruption and poor systems continue to cripple creators across Africa.She also reflects on marriage, separation, financial independence, family privilege, land investments, failed business ventures, selling property too early and the emotional cost of staying committed to a creative industry that rarely rewards people fairly.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:42 The last thing Suzanne failed at04:26 Her first experiences with money06:14 Family business, farming and Riara’s growth11:26 Lessons from her parents about money15:52 Building studios and producing music21:05 Financial struggles in music production27:04 Music distribution and River Road lessons28:38 Land investments and surviving debt32:36 Marriage, separation and money dynamics40:12 Managing Camp Mulla’s rise48:07 Why Kenyan music struggles financially55:09 Second marriage and financial independence01:01:50 Corruption inside music royalty systems01:09:25 Suzanne’s definition of financial success01:12:13 Her happiest and saddest money moments01:14:17 The financial principle everyone ignores01:16:53 Managing young artists and fame01:23:34 Camp Mulla’s BET nomination setback01:24:08 Why Camp Mulla connected with everyone01:26:24 Clarence Peters and music video evolution01:28:53 Closing thoughts and upcoming projects
Transcribe →From Failed Fashion Business To Med Spa Founder | Milkah Wachira
May 1901:13:30Tap to summarizeMost people see skincare as beauty. Milkah Wachira sees it as trust, systems, education, customer psychology and cash flow management under pressure.Before building Skin Reveal Clinic into one of Nairobi’s growing aesthetic and corrective skincare brands, she burned through bad inventory decisions, unstable partnerships, weak financial structures and painful business losses. One failed clothing venture left her with dead stock for years. Another partnership reportedly cost her close to KSh 1 million after funds disappeared without contracts or safeguards in place.Then came the salon business.A bold KSh 5 million setup. Two floors. Aggressive marketing. Rapid traction. But behind the growth were constant HR battles, staff turnover, operational pressure and eventually the reality that scaling beauty businesses is far harder than social media makes it look.In this episode of Financially Incorrect Business Edition, Milkah Wachira breaks down the economics of beauty and aesthetics in Kenya, the cost of building customer trust, why many salons struggle with structure, how COVID forced a strategic pivot into advanced skincare, and why professionalism changed everything in her business.She also speaks candidly about investor money she never recovered, learning financial discipline late, navigating unsecured loans, supplier credit systems, marketing ROI, and the operational realities behind running a medspa in Nairobi CBD.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Introduction00:28 FXPesa Sponsorship & Uganda Expansion02:42 Splitting Bills, Social Norms & Money Conversations03:55 Childhood Money Lessons06:01 First Job, Motherhood & Spending Habits08:20 Starting A Clothing Business11:47 Overstocking & Inventory Mistakes17:11 Losing KSh 1 Million In A Partnership Scam25:06 Entering The Beauty Industry28:44 Building A High-End Salon Brand32:01 Staff Conflicts & Operational Challenges36:57 COVID-19 & Pivoting Into Med Spa Services40:33 Studying Aesthetics Professionally43:03 Investor Losses & Financial Accountability46:05 Rebuilding The Team & HR Systems52:16 Staff Commissions, KPIs & Contracts59:52 Is The Skincare Business Profitable?01:04:17 The Cost Of Professional Equipment01:06:35 What Success Looks Like Today01:07:43 Best Financial Memory01:09:56 Final Thoughts & Where To Find Skin Reveal Clinic
Transcribe →Royalties, Record Deals and the Cost of Art| Muthaka
May 1501:18:15Tap to summarizeMuthaka thought talent would be enough. Then she discovered the business side of music.In this episode the award winning Kenyan singer and songwriter Christine Muthaka opens up about the financial realities behind building a music career in East Africa. From earning 3,000 KES cover gigs at malls and restaurants to signing a restrictive label deal, producing a 600,000+ KES independent album, surviving on tiny royalty payouts and eventually rebuilding her career independently, this is one of the rawest conversations we’ve had about creativity, money and survival.Muthaka breaks down what it actually costs to make music professionally, why many artists stay financially strained despite public success, how record labels can shape or limit creative direction and why publishing and licensing may become the real future for African artists. She also reflects on family support, financial anxiety, budgeting, rejection, leaving Universal Music and redefining success on her own terms.This conversation goes beyond music. It is about ownership, endurance, contracts, self worth and the invisible economics behind every creative career people romanticize online.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:18 The real cost of making music independently02:16 Financially Incorrect channel update04:15 Muthaka’s background and early career06:21 Self reflection and personal growth09:31 Early money lessons from family11:43 Financial anxiety and budgeting mindset13:34 First gigs and earning 3,000 KES16:15 Family support and choosing music17:30 Lessons from Sauti Academy19:14 Singing vs songwriting explained22:21 Why singers and songwriters need each other25:04 Unpaid gigs and early struggles28:28 Transitioning into recording music29:26 Performing artists vs recording artists30:22 Signing with Universal Music34:38 Expectations vs reality of a label deal39:29 Royalty splits and financial realities47:51 Feeling unsupported by the label50:00 Leaving the label and reclaiming control54:06 Winning an award while financially struggling59:09 Rebuilding independently after the label01:06:20 Publishing and licensing opportunities01:11:23 Spending over 600,000 KES on an album01:15:22 What financial success means to Muthaka01:17:21 Final message and album plug
Transcribe →From 120M Debt To Rebuilding Again | Shira Karungi| Uganda Edition
May 1301:18:46Tap to summarizeMost people think financial collapse happens suddenly.For Shira Karungi, it happened quietly.The businesses were working. The money was coming in. Multiple mobile money kiosks. A thriving clothing business. Strong monthly cash flow. But behind the visible success was a dangerous cycle of borrowing, delayed payments, lifestyle inflation, and poor financial tracking.At one point, the debt reached nearly 120 million UGX with no meaningful assets to show for it.In this episode of Financially Incorrect Uganda Edition, Shira Karunji, co-founder of Kinua Foundation, shares one of the most honest conversations we’ve had about debt, shame, entrepreneurship, women, poverty, and rebuilding financial stability from the ground up.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction & Uganda Edition Expansion02:14 Why Kinua Foundation Was Started04:18 Self-Funding The NGO Journey08:55 Rural Uganda’s Cashless Economy11:17 Childhood Lessons About Money18:14 The Catering Contract That Changed Everything24:13 Building Multiple Businesses Young28:33 How The Mobile Money Business Worked34:08 Failed Cosmetics Business To Clothing Pivot41:07 Why Employment Hurt Her Businesses45:31 How Debt Reached 120 Million UGX52:10 Panic Attacks, Debt & Asking For Help56:20 The Debt Recovery Strategy01:00:26 Rebuilding Financial Stability Again01:07:23 Why She Avoided Large Scale Imports01:10:41 Current Businesses & Future Plans01:14:22 Final Message On Community Impact
Transcribe →Ogutu Okudo: On Oil, Power, Politics And Money
May 801:37:19Tap to summarizeOgutu Okudo did not enter Kenya’s energy sector through engineering or petroleum science. She studied foreign policy and diplomacy, then made a sharp pivot after Kenya’s 2012 oil discovery and positioned herself inside one of Africa’s most competitive and male dominated industries.In this episode Ogutu breaks down the realities behind oil and gas, the politics of energy investment, why Kenya lost the regional pipeline advantage to Tanzania, and what most people misunderstand about money, networking, and long term career building.She speaks candidly about earning KSh 15,000 in her first role, quitting jobs that undervalued her skills, surviving industry downturns after studying oil and gas in Aberdeen, and building influence through strategic relationships instead of chasing quick money.Ogutu also shares the painful lesson of negotiating what she believed was a 15 million deal only to receive 1.5 million because the contract terms were misunderstood, a mistake that permanently changed how she approaches money, paperwork, and negotiations.Beyond energy, this conversation explores investment discipline, farming economics, leadership, gender inclusion in African industries, and the difference between visibility and real value creation.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Timestamps:00:00 Why Kenya Lost The Pipeline Deal02:11 Ogutu Okudo’s First Business At 1305:34 The Money Lesson That Changed Her Early08:27 Why Kenya’s Oil Discovery Changed Everything12:46 Finishing University In 2.5 Years16:03 Betting Her Career On Oil & Gas20:41 Moving To Aberdeen During Industry Chaos25:58 The Reality Of Studying Oil & Gas Abroad30:22 Coming Back To Kenya With No Clear Path34:17 Earning KSh15K In Her First Role38:46 Why She Kept Leaving Jobs Early43:02 Building Women In Energy Africa48:29 Networking That Actually Opens Doors53:44 How She Positioned Herself Around Power58:36 Why Experience Pays More Than Salary01:03:58 The Contract Mistake That Cost Millions01:09:12 Kenya vs Tanzania Pipeline Politics01:15:08 Why Kenya Is Still A Frontier Oil Nation01:20:47 The Business Of Oil, Diplomacy & Influence01:25:14 Investing In Avocado & Vanilla Farming01:29:33 The Harsh Reality Of Export Markets01:32:41 Why Women Struggle In Energy Sectors01:35:04 Her Philosophy On Money & Wealth01:37:02 Final Advice For Young Professionals
Transcribe →Building a Tax Advisory Firm From Zero | Waithera Mugo
May 501:29:00Tap to summarizeWaithera Mugo did not build a tax law firm at the right time. She built it when there were no clients, no savings, and the world had slowed to a halt.In this business edition, Waithera Mugo, founder of Ithera Africa, breaks down what it actually takes to survive and scale in one of the most complex, high pressure legal specializations, tax.From defending multi million shilling tax disputes to navigating the evolving enforcement environment driven by Kenya Revenue Authority, this conversation moves beyond theory into the real mechanics of law, money, and resilience.We get into the economics of legal practice, why most lawyers struggle with cash flow, how tax enforcement is quietly reshaping business in Kenya, and what founders consistently misunderstand about compliance, structure, and risk.This is not a conversation about law in isolation. It is about leverage, positioning, and building a business where precision matters more than noise.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:18 Why she chose law at six03:42 University years and first business06:55 Unpaid internships and early pressure10:12 Entering the legal profession13:40 Leaving roles to prioritize growth17:05 Starting Hydera Africa during COVID20:48 No clients, no savings, early reality24:10 The role of mentorship in survival27:35 Discovering tax law as a niche31:20 First major tax case breakdown35:05 Inside high stakes tax disputes39:10 How Kenya Revenue Authority enforces compliance43:25 Understanding ETMS and its impact47:40 Why compliance is getting harder51:30 Common tax mistakes founders make55:15 Structuring your business properly59:05 Transitioning into tax specialization01:02:40 Charging premium legal fees01:06:15 Managing cash flow in a law firm01:10:05 Separating business and personal finances01:13:20 Building and managing a legal team01:16:45 From lawyer to business leader01:20:10 Simplifying tax for everyday businesses01:23:30 The future of tax enforcement01:26:10 Advice for founders and professionals01:28:00 Closing thoughts
Transcribe →From Banking Trainee to Fintech Industry Leader | Esther Waititu
May 101:58:12Tap to summarizeWhat does it take to move from traditional banking into shaping the future of financial inclusion across an entire continent?In this episode of Financially Incorrect, we sit down with Esther Waititu Chief Financial Services Officer at Safaricom to unpack a career that spans banking, international markets, and now fintech at scale through Safaricom.From earning between Ksh 9k - 15k a month earlier in her career to negotiating executive compensation structures, Esther shares the decisions that defined her trajectory, including the career step back that expanded her leadership capacity and the financial mistake she still reflects on today.We explore how Kenya’s financial ecosystem has evolved, the role of competition in forcing innovation, and how platforms like M-Pesa and new investment tools like Ziidi Trader are quietly reshaping access to wealth-building for millions.This conversation goes beyond personal finance. It is about strategy, discipline, and how institutions are redefining what participation in the financial system looks like.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:18 Meet Esther Waititu03:42 Growing Up Firstborn08:15 Early Money Lessons14:27 Starting Career on Low Salary20:54 Becoming CEO Minded Early28:11 Career Risks That Paid Off36:45 Marriage, Twins and Budgeting44:03 Buying a Car Instead of Property51:36 Saving Before Borrowing58:12 Negotiating Executive Pay01:06:41 South Africa and Zambia Lessons01:15:20 Why Kenyan Banking Changed01:24:07 Safaricom’s Financial Future01:34:22 Ziidi Trader Investing for Everyday Kenyans01:44:10 What Success Really Means01:50:33 Final thoughts
Transcribe →Film Paid Me More Than 20 Years in Corporate | Matthew Nabiswo | Uganda Edition
Apr 2801:10:47Tap to summarizeWhat does it actually look like to walk away from stability and build something of your own?In this Uganda edition episode, Matthew Nabiswo breaks down a journey that most people never see clearly until it is too late to turn back. After two decades in corporate, rising from a $100 salary to $1,000 a month, he found himself pushed out at a moment that could have easily defined the rest of his life. Instead, it became the turning point.We get into the uncomfortable middle. The year where income dropped to almost nothing. The pressure of debt, expectations, and visibility. The quiet decisions that do not make headlines but determine outcomes. And how he and his wife built a film production company from the ground up with no safety net, just relationships, consistency, and a deep understanding of who actually pays.This is not just a story about film. It is a masterclass in positioning. Why NGOs became his first real clients. Why government contracts nearly broke momentum. Why professionalism, not talent, became the differentiator that unlocked $20,000 and $40,000 deals.We also get into the structural realities of Uganda’s film industry. The distribution bottleneck. The gap between talent and monetization. And why local audiences remain the most undervalued opportunity in African media today.---------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters0:00 Intro1:14 Meet Matthew Nabiswo3:52 Childhood lessons about money7:48 Paying his own way through university12:36 First jobs and surviving on low salaries18:55 Building a 20-year corporate career26:42 The setback that changed everything32:18 Why he left employment38:07 Starting a production company with his wife44:12 The toughest financial season49:36 First major breakthrough contract55:48 Making more in 6 years than 20 years employed1:00:22 Fame vs real financial pressure1:03:47 Uganda’s film industry opportunity1:07:12 Why real estate is the next move1:09:18 Final thoughts on money, risk and growth
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