Podcast
Financially Incorrect
Hosted by Financially Incorrect · EN
Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.
65episodes
Episodes
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Lessons From Losing Everything And Starting Again | Alemu Emuron
Apr 2401:36:46Tap to summarizeAlemu Emuron has spent over two decades building campaigns across 34 African countries for brands like Coca-Cola, Airtel, Unilever, and Diageo — winning Cannes Lions and Grand Prix awards along the way. But before the continental footprint and the accolades, he was a broke young creative sleeping between a Kampala office and a bar, surviving on credit and stubbornness, watching his advertising career get pulled from under him just eight months into his best-paying job yet.In this episode, Alemu sits down with Financially Incorrect for one of the most honest creative industry conversations we've had. He breaks down how a childhood in Uganda learning to negotiate pocket money with a mother who only gave you half of what you asked for became the financial foundation that eventually funded his own agency without a single external investor. He talks about the difference between dreaming big and being delusional, what it actually costs to be a Group Creative Director in Kenya, why great advertising without organizational alignment is a lie, and how the death of a close friend with cancer permanently changed his relationship with money.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction to Alemu Emuron04:23 The Optimistic Pessimist Mindset06:26 Why Advertising Is Broken10:07 The Greatest Kenyan Ad Campaign11:55 Why Brands Must Act Not Advertise16:17 Why Brand Events Are Booming19:05 Money Lessons From His Mother24:11 Why Money Means Protection27:24 His First Job and Salary31:37 First Big Career Breakthrough35:24 Fired and Financially Struggling45:00 Living Between Office and Bars48:44 The Comeback Begins53:50 Salary Growth and Work Ethic57:23 The Rhino Tinder Campaign01:01:24 Why He Returned to Nairobi01:05:24 Scanad vs Ogilvy Culture01:11:17 Why Consistency Is Rare01:17:28 Marriage Changed His Finances01:23:24 Creative Director Salaries in Kenya01:24:31 Starting His Own Agency01:28:52 What Financial Success Means01:30:15 Lessons for His Children01:32:09 Working With Netflix01:33:58 Sell a Fridge to an Eskimo01:35:13 Final Advice
Transcribe →From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces
Apr 2101:08:21Tap to summarizeIvy started out earning 100 KES a day doing laundry during COVID. She got docked down to 6,000 KES a month as a supermarket cashier. She tried crochet, braiding, web development, and forex trading none of it stuck. Then she noticed something nobody else was paying attention to: Nairobi had thousands of empty Airbnb units and zero one-stop place to book them.Today, Nairobi Spaces manages access to over 4,000 listings, hosted 3,500 guests in 2025 alone, and pulls in between 200K–300K KES per month without owning a single property.In this Business Edition episode, Ivy breaks down exactly how she built it: the TikTok post that started everything, the con that cost her 70,000 KES, why property management almost tanked the business, and the model that actually works.If you're thinking about getting into the short-term rental space in Kenya or building any kind of business in the middle of a market gap this one is for you.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:00 Airbnb Scam That Cost 70K03:08 Growing Up With Little & First Jobs11:08 Why She Left College16:42 Forex Trading & Mentorship Income19:19 How Nairobi Spaces Started23:57 How The Business Makes Money32:23 Building a Host Network35:54 Why Customers Choose Nairobi Spaces37:22 Why Property Management Failed40:45 Making 200K–300K Per Month42:49 Taxes, Regulation & Safety46:45 Growth Plans & Expansion58:00 What Makes a Profitable Airbnb01:03:53 Mombasa & Watamu Expansion01:06:26 Final Advice & Closing
Transcribe →What Women Actually Need to Build Wealth | Mumbi Ndung’u, Dorothy Ooko & Moonika Jurgenfeldt
Apr 1701:10:01Tap to summarizeWhat do women really need to thrive today?At What Women Want 4.0, - Let's Make Money Honey session , we sat down with three accomplished leaders, Mumbi Ndung’u Founder CEO PLP, Dorothy Ooko Co- Founder WSN and Moonika Jurgenfeldt CEO FXPesa for an honest conversation on money, leadership, negotiation, confidence, career growth, and the realities women still face in professional spaces.This episode goes beyond surface-level empowerment talk. It explores why many women still ask for less than they deserve, why financial independence matters, how patience and consistency shape long-term success and why workplaces still need deeper cultural change.Mumbi Ndung’u shares lessons on persistence, boundaries, and building impact. Dorothy Ooko breaks down career leverage, broad experience, and the power of financial freedom. Moonika Jugernfeldt explains long-term thinking, investing strategically, and why broad knowledge compounds over time.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:06 Meet Mumbi Ndung’u, Dorothy Ooko & Moonika Jugernfeldt03:18 Why We Take Things Personally09:42 Identity, Confidence & Leadership Pressure15:58 Investing in Yourself for Career Growth23:47 Broad Experience vs Early Specialisation31:26 Why Women Negotiate Below Their Value39:54 Money, Freedom & Financial Agency48:08 Entrepreneurship Sacrifices No One Sees54:36 Patience in Career Progression59:44 What Women Want vs What Women Need01:05:12 Advice to the Next Generation01:08:24 Final Reflections
Transcribe →From Village Teacher to Royal Wedding Photographer | James Lubinga | Uganda Edition
Apr 1401:02:15Tap to summarizeMost people chase job security. James Lubinga walked away from it.In this Uganda Edition, we sit down with the CEO of Paramount Images Studio to break down how he went from being a school teacher to one of the most sought-after wedding photographers in Uganda.What started as a side hustle shooting school events quietly grew into a business pulling in more than his salary. Then came the turning point. Scaling demand. Burnout. Pricing mistakes. And the decision to stop thinking like an employee and start building a companyThis conversation goes deep into the real economics of photography. The long hours behind a single wedding. The mistake most creatives make when pricing their work. And how branding turned James from “a guy with a camera” into a business handling multiple weddings in a single weekend.He also shares how Ugandan wedding culture created a serious market opportunity. Big budgets. Multi-day events. Clients willing to pay for quality. But also a gap in professionalism that still exists today.If you’re creative, entrepreneurial, or trying to turn a side hustle into a real business, this episode will challenge how you think about money, skill, and growth.---------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters0:00 Introduction0:32 Starting as a Teacher0:57 Photography as a Side Hustle3:53 Why He Fell in Love with Photography5:51 Growing Up and Money Lessons10:14 Why He Became a Teacher13:56 Buying His First Camera16:40 Making Money in Schools20:08 Leaving Teaching Behind24:08 Building the Business28:54 Learning to Improve Constantly30:17 First Wedding Experience34:18 What Makes a Great Wedding Album36:07 Scaling a Team41:56 Photography Industry Growth46:15 High Paying Weddings48:58 Business Model Today51:22 Training the Next Generation52:58 Uganda vs Kenya Weddings54:40 Market Gaps and Opportunities57:18 Money Mistakes and Lessons59:45 Final Thoughts
Transcribe →Success, Retrenchment and A Million Shillings Surgeries | Laura Walubengo
Apr 1001:38:11Tap to summarizeLaura Walubengo’s story is not about money at the start. It’s about comfort, stability, and a life where finances were never something she had to think about. That changed.From growing up in a structured, well-provided home to suddenly hearing “there’s no money,” Laura’s relationship with money was shaped by contrast. Then came the career at Capital FM. A steady rise. More income. More opportunities. More visibility.But behind the growth was a gap. No structure. No long-term plan. Just earning and living.Until life forced a reset. Retrenchment exposed the cracks. For the first time, money required intention. Budgeting became real. Survival became strategic.Then came the biggest test. Health. Multiple surgeries. Millions in medical costs. Insurance gaps. Tough decisions. The kind that force you to rethink everything you thought you understood about financial security.This episode is not theory. It’s lived experience. It’s about income without structure, confidence without preparation, and the moment life demands both.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:42 Growing Up Between Privilege and Scarcity05:18 Moving From India to Rural Kenya08:47 First Exposure to Financial Differences12:03 Career Dreams and Entering Media16:20 Joining Capital FM and First Salary20:11 Early Spending Habits and Independence24:05 Buying Her First Car on Loan27:50 Voiceovers and Multiple Income Streams32:12 Career Growth and Transition to DSTV36:48 Retrenchment and Financial Awakening41:30 Learning Budgeting and Financial Discipline45:18 Joining CGTN and Career Confidence49:10 Mortgage and Property Ownership53:26 Health Crisis Begins57:40 First Hip Replacement Surgery01:03:18 Losing Insurance and Financial Strain01:08:22 Emergency Surgery and Recovery01:14:05 Rebuilding Financial Stability01:18:40 Retirement Planning and Investments01:23:20 Lessons on Money and Health01:28:15 Final Thoughts and Reflections
Transcribe →He Lost 1.5 Million Then Built Sold Out Events| Dickson Matata Business Edition
Apr 701:22:05Tap to summarizeBusiness rarely moves in a straight line.In this Business Edition episode , Barrack sits down with Dickson Matata, entrepreneur and co-founder behind Rhythm & Brunch, The Millennials Cookout and founder of House of Tata, to unpack the real journey behind building profitable experiences in East Africa.Dickson’s story moves from actuarial science and corporate insurance to brand consulting, e-commerce, and eventually sold-out lifestyle events that now define Nairobi’s millennial entertainment scene. Along the way came major wins, expensive failures, COVID-era business losses, and the hard lessons that reshaped how he thinks about risk, timing, and cash flow.This conversation explores what it actually takes to transition from employment into entrepreneurship, why preparation and timing matter more than hype, and how community-driven brands outperform traditional marketing.--------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction & Business Edition Context02:05 Strategy, Preparation & Timing Philosophy03:26 Dickson’s Early Money Lessons06:17 Actuarial Science & Insurance Career15:22 Side Hustles and Leaving Corporate25:30 COVID Losses & Airbnb Collapse33:06 Starting House of Tata During Lockdown41:16 Early Event Failures & Losing Money49:52 Rhythm and Branch Breakthrough01:06:01 Building Millennials Cookout01:09:13 Hosting International Artists & Cash Flow01:15:06 Scaling Teams & Business Systems01:17:21 Favorite Money Memory01:18:19 Closing Thoughts
Transcribe →Why Imani Wamai Left FinTech for Livestock Farming
Apr 401:48:31Tap to summarizeImani Wamai didn’t follow the predictable career path.After studying Business Information Technology at Strathmore University and building a promising career in fintech and data analytics, he made a decision most people warned him against, leaving stable corporate opportunities to pursue agriculture and livestock production.In this episode Imani shares the real financial story behind that transition. From selling snacks in boarding school and experimenting with early online income schemes, to investing his life savings into beekeeping and eventually managing large-scale feedlot operations at Sand River Ranch.This conversation goes beyond farming. It explores risk, identity, money psychology, and what happens when passion collides with financial reality.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters0:00 Intro1:12 Meet Imani Wamai3:25 Growing Up & Early Money Influences7:40 Boarding School Hustles11:20 University Businesses & Side Income15:10 The Public Likes Pyramid Scheme Lesson19:05 Studying BBIT & Discovering Tech Isn’t Everything23:40 Transition Into Data Science27:15 First Fintech Job & Early Salary Reality31:30 Career Momentum Before COVID35:10 Losing a Major Opportunity During Lockdowns39:00 Trying Forex Trading During COVID43:35 Investing Life Savings Into Beekeeping49:20 First Honey Harvest Expectations vs Reality54:10 Expanding Beekeeping Across Regions58:30 Moving Into Ranch Operations1:03:10 Understanding Feedlot Economics1:09:25 Breaking Down Beef Value Chains1:15:40 Where the Real Profits Sit (Abattoirs & Butchers)1:21:30 Supply Chain Challenges & Informal Systems1:27:10 Financial Hardships and Cash Flow Pressure (2023)1:33:45 Support Systems, Mentors & Recovery1:38:20 Scaling Sand River Ranch Operations1:42:50 Solving the Cattle Supply Problem1:45:35 Long-Term Vision & Building Assets1:47:20 Final Money Lessons
Transcribe →From 150,000 UGX salary to Global Recognition| Mwezi Mugerwa Uganda Edition
Mar 3101:37:39Tap to summarizeThere are careers built for income, and others built for impact.For over 15 years, Mwezi Mugerwa has dedicated his life to studying one of Africa’s most mysterious animals, the African golden cat, a species so elusive that scientists still cannot confidently estimate its population.In this episode, Mugerwa shares the real story behind conservation work that rarely makes headlines. From earning just 150,000 UGX a month while living deep inside Bwindi Impenetrable National Park, to winning the 2025 Indiana Prize Emerging Conservationist Award, his journey challenges conventional definitions of success, wealth, and career progress.This conversation explores the financial realities of pursuing purpose, the patience required to build credibility through grants and research, and why conservation today must move beyond science into community economics, culture, and storytelling.We discuss mentorship, grant funding, long-term discipline with money, building pan-African conservation networks across 19 countries, and how personal financial principles shaped a career rooted in passion rather than prestige.Mugerwa’s story is ultimately about endurance choosing meaning over speed, sustainability over status, and legacy over short-term reward.---------------------------------------------------------------------------------------------------------------------------------For all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux--------------------------------------------------------------------------------------------------------------------------------------Episode Chapters 00:00 – Introduction: Africa’s Least Known Wild Cat05:20 – Biology of the African Golden Cat18:16 – Growing Up in Kampala & Early Money Lessons26:20 – Life Inside Bwindi Impenetrable National Park29:08 – Salary Growth and Career Progression37:36 – Comparing Paths With Successful Peers51:23 – First Grants and Finding Mentorship58:26 – Researching an Invisible Species01:03:43 – From Biology to Community Conservation01:09:05 – Building Embaka & AGCCA01:11:32 – Fundraising and Donor Strategy01:16:32 – Marriage, Money and Investing01:19:48 – Africanity: Culture Meets Conservation01:29:03 – Managing Life Between Cities01:35:20 – Final Reflections & Where to Learn More
Transcribe →From 3,000 Shillings to CEO: Alpesh Vadher on Money, Discipline & Legacy
Mar 2701:32:53Tap to summarizeSuccess rarely begins with comfort.Alpesh Vadher, CEO of PKF East Africa, grew up sharing a modest two-bedroom apartment with six family members after losing his mother at just 18 months old. Long before boardrooms and leadership titles, cricket became his first classroom, teaching discipline, resilience, and performance under pressure lessons that would later define a 32-year career in professional services.In this episode of Financially Incorrect, Alpesh shares the journey from earning a starting salary of 3,000 Kenyan shillings to leading one of East Africa’s largest advisory firms with over 800 employees and 40 partners across multiple countries.He reflects on why financial independence mattered before marriage, how productivity is really about time allocation rather than busyness, and the leadership decisions that allowed him to stop working weekends without sacrificing growth. From representing Kenya in two Cricket World Cups to building a firm where 90% of partners are developed internally, his story connects sport, finance, leadership, and long-term thinking.This conversation explores the realities behind wealth building: disciplined saving, continuous self-education, delegation, and living within your means even after reaching executive success.We also discuss succession planning, legacy, raising financially responsible children, and why money should remain a tool never the destination.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters0:00 Intro1:12 Losing His Mother & Growing Up in Modest Conditions4:05 How Cricket Opened Global Opportunities7:08 Productivity Is Really About Time Management10:25 Why He Stopped Working Weekends13:52 Discipline Learned Through Sport18:40 First Job — Starting at 3,000 Shillings22:58 Balancing Work, ACCA & International Cricket28:55 Representing Kenya at the 1999 Cricket World Cup33:42 Fame, Marriage Proposals & Financial Independence38:50 Saving the First 100,000 Shillings41:55 Budgeting Habits That Shaped His Life46:48 Living Simply Despite Executive Success51:20 Learning Business Through Auditing56:32 Detecting Fraud & Building Client Trust1:00:30 Investment Strategy & Risk Management1:04:55 Self-Development Beyond Financial Investments1:08:40 Building PKF Through Homegrown Talent1:14:20 Leadership, Delegation & Team Culture1:19:55 Expanding PKF Across East Africa1:23:45 Philosophy on Money, Wealth & Fulfillment1:27:35 Financial Decisions, Risks & Lessons Learned1:30:45 Succession Planning & Preparing the Next Generation1:31:00 Wrap-Up
Transcribe →From 0 to Building 11,000 Units | Leonard Mcharo of Tsavo | Business Edition
Mar 2401:49:55Tap to summarizeWhat if real estate wasn’t about building, but about trust?In this episode of Financially Incorrect, Leonard Mcharo, co-founder of Tsavo, breaks down how a young architectural lecturer earning 15,000 KES per month built one of East Africa’s most recognizable real estate models by rethinking money, partnerships, and risk.From growing up poor and selling handmade bookmarks to fund university life, to building student hostels with borrowed belief and negotiated land deals, Leonard shares the unfiltered journey behind Tsavo’s rise and the philosophy that drives it today.This conversation goes beyond property. It explores marriage as a business partnership, why intelligence without execution keeps people broke, and how trust functions as the real currency behind wealth creation.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: https://shorturl.at/rWFqC🎓 Learn how to trade: https://shorturl.at/xR2Ye📊 Try a demo account: https://shorturl.at/izDMc💸 Open a live account: https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters;00:00 Introduction: Leonard Mcharo & The Tsavo Story03:46 Marriage as a Business Model07:38 Smartest Person in the Room Problem09:07 Growing Up Poor & Early Money Lessons14:30 Marriage, Salary Struggles & Survival Years18:24 Buying Land and the First Big Decision21:08 Negotiating Land Without Money27:25 Financial Discipline in Marriage29:19 Building the First Hostel Project34:28 Early Construction Challenges38:05 Vision for Financial Freedom41:36 Leaving Architecture Behind48:01 Searching for a Scalable Business Model01:01:29 Money as Trust Explained01:06:10 Building Trust Through Education01:07:36 Financing Without Banks01:09:57 Controlling Money Flow01:12:28 Investors vs Residents Model01:14:34 Landing the First Major Deal01:20:53 Payment Plans That Changed Sales01:30:18 Handling Customer Defaults01:32:24 Risk Management Philosophy01:34:18 Scaling Through Demand01:44:41 Designing Housing for Young Adults01:49:41 Closing Thoughts
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