About this episode:

Advice is regulated and personalised. Guidance is broader and safer - but that line is starting to blur.

In this episode of Fintech Insider Insights, host Kate Moody explores the gap between what financial institutions offer and what customers actually need.

As apps increasingly nudge behaviour and shape decisions, we ask whether guidance is really just advice with disclaimers - and whether customers are being empowered, or left to do the work themselves.

We also explore the rise of Targeted Support, and whether it can truly help customers achieve better outcomes.

This week's guests:

Matt Ford - CEO & Co-Founder of Sidekick

Tim Hogg - Director of Fairer Finance

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About Fintech Insider:

Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services.

Our expert hosts, with hands-on industry experience, are joined by key decision-makers, VCs, and top reporters from across the financial landscape, including guests from companies like Stripe, Revolut, Plaid, PayPal, and Monzo. Together, they break down the biggest news and innovations shaping the space.

Our weekly news show drops every Monday, covering major stories like mergers, new product launches, regulatory shifts, and emerging tech trends. On Thursdays, our Insights show goes deeper into the hottest topics driving the future of finance, including AI in banking, decentralised finance, and the evolving landscape of embedded finance.

Whether you're already in the fintech game or just starting to explore, this is the #1 podcast for you.

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