This episode of Follow the Rabbit explores the emergence of GLP-1 drugs (particularly Ozempic) as a cultural phenomenon that sits at the intersection of medical innovation, luxury consumption, and social media influence. Igor and Johannes examine how these drugs, originally developed for diabetes management, have become status symbols in the weight loss industry, raising important questions about healthcare access, the medicalization of beauty standards, and the commodification of health. Through both scientific explanation and cultural analysis, the episode reveals how GLP-1 drugs exemplify the broader trend of “health as luxury” while highlighting the complex implications for society, business, and individual well-being.

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Follow the Rabbit is hosted by Igor Schwarzmann & Johannes Kleske

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